introduction to communication

1. MEDIA100: INTRO TO COMM AND
MEDIA
“ What is Communication”

3. Faculty in
Charge
Profile:
Name: Melvin N. Espineda, MDC
Education:
Postgraduate – Doctor of Communication
(University of the Philippines (Dissertation))
Graduate – Master of Development Communication
(University of the Philippines (2012-2015))
Undergraduate – AB Broadcast Communication
(University of the East (2003-2007))
Contact Information:
Email: mnespineda@mapua.edu.ph

4. Career path:

5. Submission of requirement(s):
DEADLINE is a DEADLINE. No extension is allowed.
PLAGIARISM is a MORTAL SIN in this course.
House Rules

6. To pass this subject:
Follow the LRC
L – isten
Cellphone and other gadgets are not allowed to use during lecture
R – espect
Do not talk to your seatmate unless you were told to do so.
C – omply
Submit all the requirements at the time given.
House Rules

7.  The course introduces the learners to basic understanding of
communication and mass media.
 It provides the background necessary to guide every student in
correlating his/her communication interest.
 It traces the development and present-day situation of different
field of communication – film, broadcasting, journalism,
multimedia.
Core Subject Description

8. Quizzes 1 to 5 =
Oral Presentation =
50% (10% each quiz)
10%
Research Papers 1 & 2 = 20%
Final Exam =
Total =
20%
100%
Assessment Tasks

9. Why there is a need to communicate?
As a
learner:

10. What is Communication for you?
As a
learner:

11. Communication
(Keyton, 2011)
A process of transmitting
information and common
understanding from one
person to another.

12. Figure 1. The communication process.

13. The Communication Process
(Rogers and Shoemaker, 1971)
• source of the
message
• facilitates the
transmission
of certain
message
• encode the
message
• content
• often rich and
open to
interpretation
medium or tools
being used to
disseminate the
message
reaction towards the
message
• receives the
message
• decode the
message

14. Why Man Needs to Communicate?
To inform
To entertain
To persuade

16. Physical Barriers
Communication Barriers
(Lunenburg, 2010)
Semantic Barriers
Psychological Barriers

17. • Noise
• Poor Timing
• Distance
• Inadequate or overload of information
Physical Barriers
Any number of physical distractions can interfere with the
effectiveness of communication, including a telephone call, drop-
in visitors, distances between people, walls, and static on the
radio.
Communication Barriers
(Lunenburg, 2010)

18. • Language problems - use of expressions, jargon or words
, that others are not familiar with.
• Misunderstanding of what is being said.
Semantic Barriers
The words we choose, how we use them, and the meaning we
attach to them cause many communication barriers.
Communication Barriers
(Lunenburg, 2010)

19. Communication Barriers
(Lunenburg, 2010)
• Attitude of Superiors or Subordinates
• Poor Listening
• Egotism
• Emotions
Psychological Barriers
Fields of experience include people's backgrounds, perceptions,
values, biases, needs, and expectations.

20. Significance of Communication
Able to understand
what other wants to
tell you.
Learn new skills
and technologies.
Become more
responsive
Your Text Here

21. Things to Remember in Communication
Communication
should be clear,
direct and simple.
Matter the person
you are talking to.

22. End of Presentation
Any question?

23. References:
• Lunenburg, F.C. (2010). Communication: The Process,
Barriers,
• And Improving Effectivenes. Retrieved from
https://bit.ly/2ObTlCb
• Shannon & Weaver’s Model of Communication. (1954).
Retrieved from https://thevoony.com/shannon-weavers-
model-of-communication/
• Veletzas, J. & Broni, G. (2010). Communication cycle:
Definition, process, models and examples. Retrieved
from https://bit.ly/36R0Kzc