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Les 7 péchés capitaux
de

#OuPas
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1
Top 5 des affirmations
qui démontrent que vous
loupez quelque chose
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2
5
Je ne suis pas dessus,
donc j’y échappe
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3
4
Je n’ai pas envie que les
gens voient toute ma vie
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4
3
Ce que les gens y font et
disent est inintéressant
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5
2
Facebook,
c’est pour le B2C
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6
1
Facebook,
c’est pour le privé
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7
7 faits sur Facebook
que vous allez peut-être
découvrir à l’instant
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8
#1

Vous
pouvez choisir de

ne pas y être
mais ce serait dommage…
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9
#2

une

source d’info

de plus en plus importante
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10
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11
#3

une

audience
bien présente

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12
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13
#4

un

identifiant

pour d’autres services
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14
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15
#5

une plateforme

publicitaire
d’une précision redoutable
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16
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17
#6

un

SAV

de proximité
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18
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19
#7 visibilité
une

maîtrisée
de vos publications

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20
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21
3 usages de Facebook
que vous pourriez adopter
pour votre entreprise
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22
le choix
de l’identité

/1

personnelle
ou corporate
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23
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24
un

/2

ciblage
de précision
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25
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26
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27
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28
une

/3

plateforme
de collaboration
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29
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30
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31
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32
3 usages de Facebook

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33
le

recrutement
facilité

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34
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35
votre
présence

planifiée
et stimulée
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36
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37
la

recherche
socialisée

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38
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39
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40
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41
3 critères
pour parler de
réseau social
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42
un

/1

groupe
de personnes
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43
un

/2

centre
d’intérêt partagé
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44
des

échanges

/3

lors de conversations
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45
Facebook
est

une arme de
séduction massive
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46
La frontière
en ligne/hors ligne
a sauté
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48
La proximité est un moyen
distance
de nous protéger
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© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com

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49
Relations clients
individualisées
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© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com

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50
Relations clients
publiquement individualisées
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© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com

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51
7 péchés capitaux
pour un réseau social à
1,15 milliard d’utilisateurs
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53
Orgueil
L’autopromo nombriliste
tu limiteras
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54
Avarice
Vouloir recevoir sans
rien donner tu oublieras
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55
Envie
De jalouser les autres
tu éviteras
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56
Colère
De poster impulsivement
tu t’abstiendras
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57
Luxure
Les infos trop personnelles
pour toi tu garderas
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58
Paresse
Un bon suivi de tes
publications tu assureras
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59
Gourmandise
D’abuser ou de tout miser sur
Facebook tu te prémuniras
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60
Conclusion
Les péchés capitaux, oui…

Mais de qui ?
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61
Fred Colantonio
+32 486 99 58 68
contact@fredcolantonio.com
www.fredcolantonio.com

Photo pro : Stéphane Laruelle
Crédit images : www.sxc.hu

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62

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Les 7 péchés capitaux de Facebook

  • 1. Les 7 péchés capitaux de #OuPas Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 1
  • 2. Top 5 des affirmations qui démontrent que vous loupez quelque chose Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 2
  • 3. 5 Je ne suis pas dessus, donc j’y échappe Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 3
  • 4. 4 Je n’ai pas envie que les gens voient toute ma vie Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 4
  • 5. 3 Ce que les gens y font et disent est inintéressant Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 5
  • 6. 2 Facebook, c’est pour le B2C Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 6
  • 7. 1 Facebook, c’est pour le privé Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 7
  • 8. 7 faits sur Facebook que vous allez peut-être découvrir à l’instant Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 8
  • 9. #1 Vous pouvez choisir de ne pas y être mais ce serait dommage… Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 9
  • 10. #2 une source d’info de plus en plus importante Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 10
  • 11. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 11
  • 12. #3 une audience bien présente Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 12
  • 13. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 13
  • 14. #4 un identifiant pour d’autres services Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 14
  • 15. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 15
  • 16. #5 une plateforme publicitaire d’une précision redoutable Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 16
  • 17. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 17
  • 18. #6 un SAV de proximité Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 18
  • 19. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 19
  • 20. #7 visibilité une maîtrisée de vos publications Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 20
  • 21. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 21
  • 22. 3 usages de Facebook que vous pourriez adopter pour votre entreprise Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 22
  • 23. le choix de l’identité /1 personnelle ou corporate Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 23
  • 24. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 24
  • 25. un /2 ciblage de précision Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 25
  • 26. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 26
  • 27. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 27
  • 28. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 28
  • 29. une /3 plateforme de collaboration Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 29
  • 30. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 30
  • 31. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 31
  • 32. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 32
  • 33. 3 usages de Facebook Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 33
  • 34. le recrutement facilité Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 34
  • 35. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 35
  • 36. votre présence planifiée et stimulée Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 36
  • 37. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 37
  • 38. la recherche socialisée Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 38
  • 39. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 39
  • 40. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 40
  • 41. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 41
  • 42. 3 critères pour parler de réseau social Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 42
  • 43. un /1 groupe de personnes Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 43
  • 44. un /2 centre d’intérêt partagé Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 44
  • 45. des échanges /3 lors de conversations Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 45
  • 46. Facebook est une arme de séduction massive Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 46
  • 47. La frontière en ligne/hors ligne a sauté Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 48
  • 48. La proximité est un moyen distance de nous protéger Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 49
  • 49. Relations clients individualisées Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 50
  • 50. Relations clients publiquement individualisées Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 51
  • 51. 7 péchés capitaux pour un réseau social à 1,15 milliard d’utilisateurs Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 53
  • 52. Orgueil L’autopromo nombriliste tu limiteras Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 54
  • 53. Avarice Vouloir recevoir sans rien donner tu oublieras Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 55
  • 54. Envie De jalouser les autres tu éviteras Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 56
  • 55. Colère De poster impulsivement tu t’abstiendras Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 57
  • 56. Luxure Les infos trop personnelles pour toi tu garderas Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 58
  • 57. Paresse Un bon suivi de tes publications tu assureras Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 59
  • 58. Gourmandise D’abuser ou de tout miser sur Facebook tu te prémuniras Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 60
  • 59. Conclusion Les péchés capitaux, oui… Mais de qui ? Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 61
  • 60. Fred Colantonio +32 486 99 58 68 contact@fredcolantonio.com www.fredcolantonio.com Photo pro : Stéphane Laruelle Crédit images : www.sxc.hu Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 62