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Les clés d'une présence web efficace et pertinente par Fred Colantonio
The document discusses the importance of effective web presence and communication strategies for independent businesses and small enterprises in the Hainaut and Brabant-Wallon regions. It emphasizes the changes brought by social media and the internet on customer relationships, and outlines steps for creating a content strategy that involves continuous communication and value sharing. Additionally, it highlights the need for adapting to digital trends and prioritizing individualized customer relations.
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Les clés d'une présence web efficace et pertinente par Fred Colantonio
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- 2. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com SOCIAL MEDIA & SOCIAL WEB 5 ways the Internet changed Customer relationships for brands and companies Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 1
- 3. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com A Global Change 2
- 4. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com IsThis Just a Phase ? 3
- 5. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com On Earth Social Media users 7 billion 1 billion Mobile accounts 6,5 billion Connected 2 billion 4
- 6. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com +1,11 billion +1 billion +500 millions +400 millions +200 millions +20 millions 2004 2005 2006 2011 2003 2010 5
- 7. Free share ismy choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 6
- 8. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com What’s AtAwAd ? 7
- 9. Free share ismy choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Source : numerikmedias.net Source : monmag.org Source : extremepc.fr Source : presse.philips.ch Source : materiel.net 8
- 10. Free share ismy choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com “Since Q4/2010, smartphones (mobile phone, 3G, keyboard, OS, e-mail…) outsell computers for the first time” IDC Report 9
- 11. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com We all act SoLoMo 10
- 12. Free share ismy choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 11
- 13. Free share ismy choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 12
- 14. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com What AreThe Consequences ? 13
- 15. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 14
- 16. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 15
- 17. Free share ismy choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 16
- 18. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 17
- 19. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com The Roads toTake 18
- 20. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com VISIBILITY « 2.0 » 1 2 3 19
- 21. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com EXAMPLE 2nd search engine worldwide 4 billion views… per day 72 hours of video posted… per minute 20
- 22. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Visibility ? Users ? Attractiveness ? EXAMPLE 21
- 23. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com The secret : Digital Ubiquity + + + EXAMPLE 22
- 24. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com = x1 = x10 EXAMPLE + + + 23
- 25. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com The Content Strategy 24
- 26. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 3 STEPS Install a Uninterrupted Flow Create and ShareValues Take Good Care of the System 25
- 27. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Install an Uniterrupted Flow of both informations & interactions 26
- 28. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Create and ShareValues by the digital prints you leave online 27
- 29. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Take Good Care of the System to do better and to last 28
- 30. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 5Tips to Handle 2.0 Changes 29
- 31. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com E-Mail for everyone outdated Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 30
- 32. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Brand controled Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com guided 31
- 33. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Delay to interact is better reduced Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 32
- 34. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Customer relations individualized Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 33
- 35. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Customer relations individualizedpubliclyFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 34
- 36. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Distance is the safest way to protect ourselvesProximity Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 35
- 37. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 1Trend to Use Right Now 36
- 38. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Global On/Off Customer Experience Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com 37
- 39. Free share ismy choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com Fred Colantonio +32 486 99 58 68 contact@fredcolantonio.com www.fredcolantonio.com : FredColantonio Photo pro : Stéphane Laruelle Crédit images : www.sxc.hu 38
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