progetto realizzato all interno di roma tre in collaborazione con Legio XIII roma di cui sono il direttore marketing , analisi comparata del sistema di comunicazione integrata con il leader di mercato PANTHERS PARMA

2. Takes possession of spaces
Log in moments of people’s lives
Resemanticization

3. AMBIENT CAN BECOME…
…A GUERILLA* MARKETING
When :
A big creative impact
Non convential instruments
Surprise effect
Low budget
We create brand equity and affinity
*Guerilla: military meaning

4. CORPORATE COMMUNICATION PROJECT
VALERIO ITALIA AND ESTELLE BLOCKLET

5. LEGIO XIII
SMALL ASSOCIATION
BORN IN 2010
ROME
PANTHERS PARMA
LEADER ASSOCIATION
BORN IN 1981
PARMA
2006 SUPERBOWL

6. LEGIO XIII
PANTHERS PARMA
FOLLOWER
LEADER

7. Legio XIII and Panthers Parma have the same target:
-
American football team leader
-
Be know
-
Have more adherents
-
And supporters

8. LEGIO XIII
VALUES:
– Social environment,
– Ethic, « respect all, none
fear »
– Environment,
– Culture.
– Soul maker
PANTHERS PARMA
• Contractual capacity

10. LEGIO XIII
PANTHERS PARMA
- Events
- Events (more than a match)
- Merchandising and brand
system
- Merchandising and brand
system
- Supporters
loyalty, members and
recruiting members
- Supporters loyalty, members
and recruiting members
- Members area

12. La Legio XIII was on:
-
Radio: SnapMagazine, GOOD MORNING MANÀ SPORT (Radio Manà Manà
Sport - condotto da F. CAMILLACCI).
-
TV: Servizi dedicati ad eventi sportivi organizzati dalla Legio XIII andati in onda
su CANALE10 Ostia con speciali ed interviste, puntate di SPORT TIME su T9
Sport, SUPER 3, RETEORO 5.
-
Newspapers: Il Romanista, Il Corriere Laziale, Il Nuovo Giornale di Ostia, Il
Tempo, CinqueGiorni.
-
Web: Svariate testate giornalistiche WEB.

13. Social network
Objectives
Budget
Facebook :
Official page
Group: 1506
Page : 380
Society profile : 1256
Society, recruitment
FREE
You tube :
Society channels
Video : 4
Inscription: 14
best Viewer : 830
viral campaign of :
recruitment &loyalty
FREE
Twitter :
tweet : +150
following:50
follower: 209
breaking news / customer
care
FREE
Linked In:
society profile
1°level : 120
2°level : 30
groups: 17
net working / sponsor activity FREE
Mobile :
android application (in
working)
revenue on four square
(social network)
E-mail marketing campaign
Association
free-time
persuasion awareness
E-mail :
200
€ 300

14. Social network
Facebook :
official page : 1.100
“300” are talking about it
group : 70
society profile: + 4000
Objectives
Society, recruitment
Budget
FREE
You tube :
society channels
video download : +200
inscriptions : +50
best viewer : +4000
(Superbowl)
Viral campaign of :
recruitment &loyalty
FREE
Twitter :
Tweet +500
following : 117
follower : 367
+1 = 27
Breaking News / customer
care
FREE
Networking / sponsor
activity
Optimized with SEO
Mobile :
Mobile : - app android
already available
association
free-time
€ 200
WEB-TV :
good and efficient service
and streaming for members
persuasion awareness
Unknow
Google plus +

15. Blood donation
Culture

16. Sport

18. LEGIO XIII
PANTHERS PARMA