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Performance Management
BPA Program
PA- 305
Lecture 6
Date: 12-02-2024
SWOT Analysis
• A SWOT analysis (or SWOT matrix) is a high-level model used at
the beginning of an organization’s strategic planning. It is an
acronym for “strengths, weaknesses, opportunities, and threats.”
• Strengths and weaknesses are considered internal factors, and
opportunities and threats are considered external factors.
PEST Model
Political,
Economic,
Socio-cultural, And
Technological
Each of these factors is used to look at an industry or business
environment, and determine what could affect an organization’s
health
Porter’s Five Forces
• The threat of entry
• The threat of substitute products or services
• The bargaining power of customers
• The bargaining power of suppliers
• The competitive rivalry among existing firms
End of the Lecture

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