This document provides an introduction to basic management concepts. It defines management as achieving organizational goals in an effective and efficient manner through planning, organizing, leading, and controlling resources. Effective management strives for high goal attainment with low resource waste. The document discusses the need for management in all organizational areas, types of organizations, and levels to coordinate activities, interact with outsiders, and earn profits while fulfilling social responsibilities. Management is characterized as a continuous, goal-oriented, multi-dimensional, intangible, and universal process.