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Lecture Presentation: Social Media in Journalism
- 1. Social Media in Journalism By Amber McEachin
- 2. –Maya Angelou “There is no greater agony than bearing an untold story inside you.”
- 3. What is Journalism? “Journalism is the activity of gathering, assessing, creating, and presenting news and information.” -American Press Institute
- 4. Types of Journalism Investigative News Photo Reviews Columns Feature Writing Blogging
- 5. Popular Journalism Careers Copywriter Editor Grant Writer Reporter Social media content producer Technical writer Freelance writer
- 8. Theories in Journalism The shift from a top-down media system to one that features more horizontal interaction of people and news represents a change in the relationship that citizens and others in a nation have with information. Tewksbury and Rittenberg (2012) News is a common but incidental experience Mitchell, Kiley, Gottfried and Guskin (2013) News organizations see social media, in part, as new tools for promotion and even profit. Kerrigan and Graham (2010)
- 9. Blogging The Huffington Post was one of the first to challenge traditional media. Blog posts tend to be 500-1,000 words as online readers are more likely to consume shorter reads. Block quotes, SEO words and phrases, hyperlinks, tags, keywords, video, and images are all used to ultimately drive traffic to a story. New Century Journalism
- 11. Clickbait A text or thumbnail used to entice users to follow that link and read, view, or listen to.
- 14. Social Media Celebrity Kony 2012 ALS challenge Political campaigns Racial injustice Gender inequality Education Natural Disasters
- 15. Declining subscriptions and revenue from major newspapers due to online competition ad technology. Traditional journalist replaced with younger, online-experienced employees. Decline in advertising revenue for many due to Facebook and other social media outlets offering paid promtion.
- 16. Relevancy to broader audiences More diversity in journalism Room for various genres of journalism Audiences are informed immediately.
Editor's Notes
- Newsrooms have accepted Microblogging as a way for journalist to get stories out. It is used to push out links to stories and engage with audience members through images, visuals, or short narratives. Allows great participation through social media sites from audiences.
- Some stories may be seen as click bait because of dramatic headlines which are (designed to drive traffic). Catchy-tempting titles traps the audience member into wanting to read more. Its a common tactic used on YouTube and many news platforms of all kinds.
- Click bait can be used to drive audiences to important news stories, but it can also be used to spread and promote fake news. Fake news is propaganda, distortion, manipulation or lies shared with an intent to deceive readers.
- Kony 2012- the advocacy of sex trafficking young children in Uganda. Celebrities like Oprah helped sky rocket the viral video. ALS challenge (ice buckets) Voting #Metoo #BlackLivesMatter Donating
- 2 minutes to create a clickbait headline for each news story.