In this lecture, I discuss how industries as diverse as advertizing, automobile, healthcare or politics can be more creative.

1. Creativity#9: Creativity in Industries
Tathagat Varma
Knowledgepreneur
http://thoughtleadership.in

2. Creativity in Industries
Sports – guest lecture by Mr. Anuj Magazine, Director,
Products
Advertizing
Healthcare
Politics
White goods
Automobile
…

3. Pepsodent
1900s
Only 7%
Americans
brushed their
teeth.
US Army said
poor dental
hygiene was a
national
security risk!!!
1930s
Over 65%
Americans
were brushing
regularly.
US Military
downgraded
the risk!

4. Prestige Pressure Cooker
http://youtu.be/CxLJd1ZaYas

5. Prada’s Magic Mirror
https://www.ideo.com/work/staff-devices-dressing-rooms/

6. Dysons Vacuum Cleaner
http://www.inc.com/magazine/201203/burt-helm/how-i-did-it-james-dyson.html
After
5,127
iterations!!!

7. Embrace Infant Warmer
http://embraceglobal.org/embrace-warmer/

8. Litre of Light
http://literoflight.org/

9. Lexus LS400
450 vehicle prototypes and 900 engine prototypes
http://ls400data.com/history.html

10. GE CT Scanners
http://www3.gehealthcare.com/en/products/categories/accessories_and_supplies/adventure_series_for_ct

11. Lucky Iron Fish
http://www.luckyironfish.com/

12. Obama Campaign, 2008
http://blog.optimizely.com/2010/11/29/how-obama-raised-60-million-by-running-a-simple-experiment/
+$60M

13. Bank of America
http://www.bankofamerica.com/deposits/manage/keep-the-change.go

14. Homeless people in Utah
http://www.huffingtonpost.in/entry/think-utah-solved-homeles_b_9380860

15. Eastgate Center, Harare
http://www.mickpearce.com/works/office-public-buildings/eastgate-development-harare/

16. Kiva

17. CapitalOne
80,000 Big Data
Experiments an
year!!!
https://www.capgemini.com/resource-file-access/resource/pdf/capital-one-doing-business-the-digital-way_0.pdf

18. http://blog.comsysto.com/2012/08/13/continuous-delivery-of-waste/

19. Design Squiggle
http://cargocollective.com/central/The-Design-Squiggle

20. Divergent Thinking –
Convergent Thinking
Source: Facilitator’s Guide to Participatory Decision-Making – Sam Kaner, et at

21. Design Thinking

23. Recap
Creativity is independent of the industries – industries
that we normally associate with no or low creativity can
be turned into equally creative industries
Design Thinking is a great framework to discover
human-centric solutions to not very well-formed
problems
In the next class, we shall explore Creative Spaces

24. Further Reading
https://www.allbusiness.com/slideshow/the-10-most-
creative-new-business-ideas-out-there-15562979-1.html
http://knowledge.ckgsb.edu.cn/2014/08/13/
marketing/the-importance-of-creativity-in-business/
https://hbr.org/2013/09/apples-new-iphone-5c-and-5s-
th
Steveblank.com
The Lean Startup – Eric Ries
Business Model Innovation – Alexander Osterwalder