LeashMe updates-block_3_v7
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This document outlines the business model for LeashMe, a company that develops hardware and software to help users find misplaced items. It discusses direct sales through their own website and TV, as well as potential indirect sales through partner stores and wholesalers. It identifies three types of potential users - avid users like sportsmen and travelers, users with a compelling need, and everyday users. It also discusses manufacturing partners, convenience features like ease of use, subscription services, costs, marketing, sales channels, and supporting the devices and tags with software.
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![LeashMe - Business Model Direct (Own Website, DTV) Product dev (HW, SW) Self service (Packaged sales) ONLY WHEN MAINSTREAM Indirect (Partner Stores/Wholesaler) Manufacturing partner Convenience/ Usability (Easy to use, never forget) Everyday users: People who lose stuff or are concerned about losing stuff and would like to prevent that Production (Scale, Outsource) Personal assistance/automated services (subscription) ,[object Object],Sales/Mktg(Brand, Prod. awareness) Cost reduction (Avoid cost by not losing items) In person or kiosks at- Sport Clubs/ Communities/ Licensing Partner (IP) Everyday users: People who misplace stuff and need help to find it Support SW capabilities for device and tags Indirect - specialized stores (sport/luggage stores; travel agencies) Time Saving (Quickly find misplaced items) Avid users: corporate employees; company enforces solution to ensure people have their equip with them Specialty Providers of new high tech sport equipment Financial (Funding) R&D Resources (Design, Dev, IP) Avid users: sportmen / travellers / hobbists Support R&D (Expand with multi-products) Asset sale (Device, app) Marketing and Sales Subscription service ($X/month for basic service; pay $Y/month to add more devices) COGS (Economies of scale) Customer Support](https://image.slidesharecdn.com/leashme-updatesblock3v7-111016224134-phpapp01/85/LeashMe-updates-block_3_v7-1-320.jpg)
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LeashMe updates-block_3_v7
- 2. What we thought Channels Retail Partner Stores/Wholesaler Direct Web/TV Direct sales force to target corporations Talking about our solution is good enough to describe it Easy to survey people to capture their feedback on the solution and willingness to pay Three types of users: Avid/extreme users Users with very compelling need Everyday users
- 3. What we have done Refined our questions and interviewed 20 more people in person using mockups and tags Interviewed people in corporate world and investigated sales channels Talked to technology advisors for NFC-enabled phones and tags Started development on the application Created two surveys
- 4. What we have done Worked on use cases and created mockups/ wireframes
- 5. What we have done
- 6. What we found Mockups/wireframes are key for interviews Only 2 types of users: Avid users - sportmen/travellers/hobbists; corporate employees Everyday users: lose stuff; misplace stuff It’s to hard to convince the key decision makers in corporations and mass retailers to take on a new product without an established market w/o huge marketing costs High barriers to enter into retailers-> validated not channel for early market In-person- Kiosks at- Sport Clubs/Communities 3rd party Website/advertising access to tap into avid sport visitors on existing and heavily visited web retail sites (woot.com, fab.com, LONG surveys don’t work from our experience, they need to be short and too the point to maintain interest
- 7. Next steps Submit and analyze survey to understand willingness to pay of 2 customer segments to identify if there is a higher price Avid users will pay vs. everyday users Bluetooth prototype – interface with bluetooth stack Investigate RF non-NFC technology available in phones Identify specific “technology” & “new item” “trendy” web retailers and build distribution budget & sales ramp up analysis for new technology products Help us develop a startup and working capital budget for distributions and inventory management Develop the operating budget analysis including manufacturing, distribution, cloud service infrastructure, and fulfillment, and administration costs of running business.