Hummel presentation


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  • Hummel presentation

    1. 1. Natalie Hummel, Ph.D. Assistant Professor Extension Specialist Department of Entomology LSU AgCenter
    2. 2. Presentation also available on: <ul><li> </li></ul>
    3. 3. Participating in a CoP allows: <ul><li>Enhancement of professional contacts and teamwork </li></ul><ul><li>Improved awareness of research and extension in other Land Grant Universities </li></ul>
    4. 4. Our Community of Practice <ul><li>Experts on blueberries, youth & education </li></ul><ul><ul><li>production and management </li></ul></ul><ul><ul><li>horticulture </li></ul></ul><ul><ul><li>pest management </li></ul></ul><ul><ul><li>disease management </li></ul></ul><ul><ul><li>human nutrition </li></ul></ul><ul><ul><li>economics </li></ul></ul><ul><ul><li>marketing </li></ul></ul><ul><ul><li>extension program evaluation </li></ul></ul><ul><ul><li>web design </li></ul></ul><ul><ul><li>communications </li></ul></ul><ul><ul><li>graphic design </li></ul></ul>
    5. 5. Community of Interest (users) <ul><li>Blueberry Producers (commercial and backyard) </li></ul><ul><li>Blueberry Distributors </li></ul><ul><li>Blueberry consumers (youth and adult). </li></ul><ul><li>Each topic area defines their CoI </li></ul>
    6. 6. Project Leader: Hummel Production: Coneva & Morgan Consumers: Roy 4-H/Youth: Machtmes Marshall Braswell Hummel Ferrin Coneva Marshall Cline Cline Benedict, Gould, Piazza Hinson Fadamiro Boozer Boozer Coneva Johnson Himelrick Knight Sikora Topic Leader Topic Contributors Support Personnel Braswell Hummel Roy Morgan Gill Morgan Project Coordinator: Attaway
    7. 7. <ul><li>Improved scope of extension outreach programs </li></ul>
    8. 8. Social networking <ul><li>CoP uses Facebook, Twitter and blogging to build interest from online community </li></ul><ul><li>Used Google Knol, Flickr to build content </li></ul><ul><li>Important to build credibility as experts online </li></ul><ul><ul><li>Today anyone can be an expert </li></ul></ul><ul><ul><li>Draw on strength and trust of extension service </li></ul></ul><ul><ul><li>Strengthen personal relationships </li></ul></ul><ul><li>Free to post and free to use </li></ul><ul><li>If we aren’t there someone else will fill the void </li></ul>
    9. 9. Louisiana rice insects blog 79 posts 9,500 views
    10. 10. <ul><li>WordPress Statistics: </li></ul><ul><li>> 25 million WordPress publishers. </li></ul><ul><li>~ 350,000 new posts/day. </li></ul><ul><li>> 260 million people visit blogs/day. </li></ul>
    11. 11. Blueberry WordPress Blog 86 Posts to date 954 Views since beginning
    12. 12. <ul><li>Facebook Statistics: </li></ul><ul><li>> 400 million active users. </li></ul><ul><li>50% of active users log on to Facebook on any given day. </li></ul><ul><li>Average user has 130 friends. </li></ul><ul><li>> 500 billion minutes per month spent on Facebook. </li></ul>
    13. 13. Blueberry Facebook Weekly Summary
    14. 14. <ul><li>Twitter Statistics: </li></ul><ul><li>> 106 million Twitter accounts. </li></ul><ul><li>Number of Twitter users increase by 300,000/day. </li></ul>
    15. 15. Blueberry Twitter Page <ul><li> </li></ul>FacebookTwitter, Word Press synched.
    16. 16. Blueberry Flickr Page
    17. 17. Blueberry YouTube site YouTube allows us to store videos and embed on our site, as well as reach a larger audience.
    18. 18. Embedded YouTube Video
    19. 19. We also can embed videos from other YouTube channels to publish on our Embed from other YouTube Channels
    20. 20.
    21. 21. Google Analytics <ul><li>Free service -- customizable </li></ul><ul><li>Generates detailed statistics about visitors to a website. </li></ul><ul><li>Tracks visitors from all referrers, including: </li></ul><ul><ul><li>Search engines, and </li></ul></ul><ul><ul><li>Digital collateral such as links within PDF documents. </li></ul></ul><ul><li>A Google Analytics analysis also shows: </li></ul><ul><ul><li>Key words used to find the web page </li></ul></ul><ul><ul><li>Entrance sources </li></ul></ul><ul><ul><li>Top landing pages </li></ul></ul><ul><ul><li>Geographical location of visitors </li></ul></ul>
    22. 22. Entrance Sources Example of Google Analytics report showing how visitors came to the site.
    23. 23. Visitor Overview Example of Google Analytics Report showing how many people visited the site.
    24. 24. Visitor Map Example of a map showing where site visitors came from.
    25. 25. Worldwide reach & media <ul><li>AgFax leads, TWILA TV, Louisiana Agri-News Network, Rice Farming magazine, Delta Farm Press, Louisiana Farm and Ranch </li></ul>
    26. 26. <ul><li>Impacts on promotion and tenure, and professional performance </li></ul>
    27. 27. Tremendous impact <ul><li>PI for a grant proposal through USDA-NIFA SCRI </li></ul><ul><ul><li>Leadership </li></ul></ul><ul><ul><li>Organization </li></ul></ul><ul><ul><li>Delegation </li></ul></ul><ul><li>Exposure to novel tools – early adopter, innovator </li></ul><ul><ul><li> workshops </li></ul></ul><ul><ul><li>Appointed to social networking task force </li></ul></ul><ul><li>P&T – process is being revised to encourage use </li></ul><ul><ul><li>National cooperation, grant funds, teamwork, leadership, multi-disciplinary efforts, outputs, impact </li></ul></ul>
    28. 28. Delieverables <ul><li>Audio/Video Podcasts </li></ul><ul><li>YouTube Videos </li></ul><ul><li>Website </li></ul><ul><li>Second Life activities </li></ul><ul><ul><li>Blueberry varieties and where they grow </li></ul></ul><ul><ul><li>How to conduct a soil test </li></ul></ul><ul><ul><li>Activity on blueberry pests and diseases </li></ul></ul><ul><ul><li>Cooking lessons where participants learn how to mix blueberries into food, as well as freezing blueberries for later use. </li></ul></ul>
    29. 29. Information platform - limitless <ul><li>YouTube-type video content </li></ul><ul><li>Audio and video “podcasts” </li></ul><ul><li>Interactive maps </li></ul><ul><li>Moodle courses (interactive) </li></ul><ul><li>Online interactive diagrams (mouse over features) </li></ul><ul><li>Traditional text and photo web-pages </li></ul><ul><li>Online seminar & webinars </li></ul><ul><li>FAQ’s </li></ul><ul><li>Ask the Expert services </li></ul>
    30. 30. Articles from resource area experts
    31. 32. Want to learn more? <ul><li>We need you to join as an expert or editor </li></ul><ul><ul><li>Join eXtension as an expert using the people function </li></ul></ul><ul><ul><ul><li>Instructions to join in following slides </li></ul></ul></ul><ul><ul><li>E-mail </li></ul></ul><ul><ul><ul><li>Natalie Hummel </li></ul></ul></ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul><ul><ul><ul><li>Denise Attaway (project coordinator) </li></ul></ul></ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul>
    32. 33. Acknowledgements <ul><li>Supported in part by USDA award number: 2009-51181-06093 </li></ul><ul><li>A. Denise Attaway 1 , Elina D. Coneva 2 , William O. Cline 4 , Don M. Ferrin 1 , Donna Marshall 5 , Kim Morgan 3 , Krisanna L. Machtmes 1 , and Heli J. Roy 1 . 1 LSU AgCenter; 2 Auburn University; 3 Mississippi State University; 4 North Carolina State University; 5 USDA-ARS. </li></ul>
    33. 35.
    34. 40. Our expert list is growing
    35. 41. Questions?