Learning content modernization - Deriving maximum value
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This document discusses content modernization and how to derive ten-fold value from existing learning content. It describes how modernizing content through granularization, tagging, and separating content from structure and presentation allows content to be reused across different channels, contexts and over the long term. This process, called content asset modernization (CAM), involves reorganizing content, enhancing media assets, and updating the technology to make content portable, searchable, contextualized and maintainable.
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Learning content modernization - Deriving maximum value
- 1. LEARNING CONTENT MODERNIZATION: DERIVING TEN-FOLD VALUE Copyright © 2014 InfoPro Learning, Inc. All rights reserved.
- 2. A leading, global learning services & training development company founded in 1994 1,000+ employees across U.S. Headquarters in New Jersey, Remote offices in Utah and Washington; Copenhagen and London; and Noida, Chennai 30%-50% Gain IN TIME TO EFFICIENCY Copyright © 2014 InfoPro Learning, Inc. All rights reserved. and Goa in India Learning solutions partner to over 200 learning divisions & organizations in 10 different countries Preferred vendor for Fortune 500 companies and global enterprises Awards and Recognition 30K+ Hours LEARNING DEVELOPED 5K+ Hours LEGACY CONTENT MODERNIZED LEARNING STRATEGY 200+ CONSULTING ENGAGEMENTS 2.5M+ EMPLOYEES ACHIEVE PERFORMANCE IMPROVEMENT Cost of Ownership DECREASE EXPENSES BY 30% 2014 Top Rated OUTSOURCED PARTNER. 5 YEARS RUNNING
- 3. Copyright © 2014 InfoPro Learning, Inc. All rights reserved. MEET THE PRESENTERS Sonia Wadhwa Chief Learning Strategist, InfoPro Learning, Inc. Nolan Hout Account Manager, InfoPro Learning, Inc.
- 4. PARTICIPATION IS ENCOURAGED! HOW TO ASK QUESTIONS AND MAKE COMMENTS During Session Type your questions into the question box Copyright © 2014 InfoPro Learning, Inc. All rights reserved. Afterwards: For more information, please contact us at: Email: info@infoprolearning.com Website: www.infoprolearning.com Phone: (609) 606-9984
- 5. YOUR TRAINING PORTFOLIO: A VALUABLE ASSET Your current training portfolio and content represent a substantial investment Copyright © 2014 InfoPro Learning, Inc. All rights reserved. You have been building this portfolio for years You have spent time, money, and resources in creating a library of content for your organization The training materials were created using the best of instructional strategies, design elements, and technology at your disposal The material contains valuable knowledge garnered from your own subject matter experts and thought leaders
- 6. IS IT BEING FULLY UTILIZED? Copyright © 2014 InfoPro Learning, Inc. All rights reserved. CLASSROOM CONTENT Cost and logistics issues; reliance on expert trainers Not in sync with the learning requirements of a time strapped, global workforce Not sustainable beyond the “classroom event” ONLINE CONTENT Lacks in the use of rich media and interactivity Does not effectively support mobile devices and multiple browsers Is trapped in multiple formats, some of which are proprietary Common reasons for content getting outdated
- 7. READY FOR A CONTENT MAKEOVER? What type of makeover or content conversion is your organization experiencing (or planning to start) ? Copyright © 2014 InfoPro Learning, Inc. All rights reserved. Select all options that apply Conversion of classroom content to Elearning or blended model Making Elearning content media rich and interactive Migrating Elearning from one technology format to another Repurposing content to create performance and job aids We are not doing or planning a makeover at all ? POLL
- 8. CONTENT CONVERSION: THE REALITY Copyright © 2014 InfoPro Learning, Inc. All rights reserved. MODERN ORGANIZATIONS: Understand the true value of their learning assets Are ready to use current technologies and delivery mediums BUT, ARE THEY PREPARED: For another overhaul of content soon? To go through the painful process of recreating the content all over again? OR, will they be able to effectively “reuse” existing content? Is there a way we can break free of this cycle of redeveloping content every time there is a change in delivery formats and possibilities?
- 9. Copyright © 2014 InfoPro Learning, Inc. All rights reserved. GOOD NEWS – YES, YOU CAN!
- 10. CONTENT MODERNIZATION Change not only in FORMAT Copyright © 2014 InfoPro Learning, Inc. All rights reserved. but in “ARCHITECTURE”
- 11. CONTENT MODERNIZATION: GRANULAR CONTENT Granular content that can be SEARCHED, COMBINED, and used Copyright © 2014 InfoPro Learning, Inc. All rights reserved. to address DIFFERENT LEARNING NEEDS
- 12. CONTENT MODERNIZATION: TAGGING Tagging of content using Copyright © 2014 InfoPro Learning, Inc. All rights reserved. DESCRIPTIVE and RELEVANT METADATA
- 13. CONTENT MODERNIZATION: ALIGNMENT TO COMPETENCIES Aligning content to competencies required on the job as opposed to simply learning objectives Copyright © 2014 InfoPro Learning, Inc. All rights reserved.
- 14. CONTENT MODERNIZATION: SEPARATION OF LAYERS Content (text, images…) Structure (chunking and organization…) Presentation (colors, layouts…) Copyright © 2014 InfoPro Learning, Inc. All rights reserved.
- 15. Benefits of Content Modernization: Your Priority? Which of these is your HIGHEST priority from a content modernization perspective? Copyright © 2014 InfoPro Learning, Inc. All rights reserved. Select one option Searchability of content for easier reuse Long-term maintenance and updates One source of content for delivery across multiple channels Contextualization of content to multiple learning needs ? POLL
- 16. Copyright © 2014 InfoPro Learning, Inc. All rights reserved. SEARCHABILITY Searchable for reuse by content owners Discoverable by learners for ON-DEMAND LEARNING
- 17. Copyright © 2014 InfoPro Learning, Inc. All rights reserved. CONTEXTUALIZATION Multiple learning contexts: Formal training Job aids Information snippets
- 18. Copyright © 2014 InfoPro Learning, Inc. All rights reserved. PORTABILITY DEVELOP ONCE… DEPLOY ANYWHERE
- 19. Copyright © 2014 InfoPro Learning, Inc. All rights reserved. MAINTAINABILITY Easier long-term maintenance: For different instructional requirements To keep pace with changes in your products and processes
- 20. Critical questions that L&D executives should get answers to before embarking on a modernization project Copyright © 2014 InfoPro Learning, Inc. All rights reserved. QUESTIONS TO ASK Content life and blend Instructional and Visual Design Content structure and chunking Long-term maintenance Technology adoption needs Delivery Modalities and Platforms
- 21. How do we achieve this: Content Asset Modernization (CAM) Content and Instructional Strategy Content reorganization and chunking Modularity and bite-sizing for reusability Contextual tagging Enhanced interactivity Readiness for localization and accessibility Long-term learner engagement and sustainability Media Assets Enhancement Contemporary design Use of media for enhanced interactivity “Rich” media vs. media amenable to multiple delivery formats Leveraging the power of video Copyright © 2014 InfoPro Learning, Inc. All rights reserved. Technology Modernization Development tools and technology for: Mobile readiness Cross browser availability Device independence Rapid development tool(s) Library of templates SCORM compliance (or TinCan supported) Collaborative platform implementation iCAM: THE 3 STAGES OF MODERNIZATION
- 22. Copyright © 2014 InfoPro Learning, Inc. All rights reserved. QUESTIONS? Nolan Hout Twitter @AppConsultantUT Sonia Wadhwa Twitter @soniawadhwa For more information, please contact us at: Twitter: @InfoProLearning Facebook:www.facebook.com/InfoProLearning Linkedin:www.linkedin.com/company/infopro-worldwide Email: info@infoprolearning.com Website: www.infoprolearning.com Phone: (609) 606-9984
- 23. LEARNING FOR PERFORMANCE Copyright © 2014 InfoPro Learning, Inc. All rights reserved. Thanks
Editor's Notes
- Your current training portfolio and content represent a substantial investment and are your most valuable assets. You have been building this portfolio for years. You have spent time, money, and resources in creating a library of content for your organization. The training materials were created using the best of instructional strategies, design elements, and technology at your disposal. And most importantly, the material contains valuable knowledge garnered from your own subject matter experts and thought leaders.
- However, you are beginning to realize that this legacy content is not really being utilized to its full potential. Some of the most common reasons for content getting outdated are: Parts of the content are outdated. The content library has grown sporadically and is spread in multiple formats, multiple templates, and probably even with a lot of duplication The format of the content does not enable you to support modern L&D best practices, like collaborative learning, bite-sized learning, learning nuggets that are pushed to learners at the moment of need, on-the-job performance tools Content searchability is a challenge Last but not the least, the design and presentation are outdated Content that was tailored to traditional modalities like ILT and OJT: Is not being as useful due to cost and logistics Is not in sync with the learning styles of a younger, time strapped, globally influenced, mobile workforce On the other hand, digital content that was created using available tools and technologies at the time: Lacks in the use of rich media and interactivity, making it boring and ineffective Does not effectively support mobile devices and multiple browsers Is trapped in multiple formats, some of which are proprietary
- These are very valid and common reasons for any forward-looking L&D organization to go in for a “content makeover”. Let’s pause for a minute and see what kind of makeover or content conversion is your organization experiencing (or planning to start)? Select all that apply. After the poll result: This is excellent and reinforces our belief that modern organizations understand the true value of their learning assets and are readying themselves to realize the benefits of current technologies and delivery mediums to reach out to their audience in a more effective and efficient manner. And budgets are being created to perform this makeover or conversion, sometimes at a large scale and sometimes in smaller chunks.
- BUT, wait! In this excitement of giving that much needed makeover, did we think how soon we may be investing in another makeover to keep pace with technology, learners’ preferences, standards, and so on? What’s the guarantee that in the next 1-2 years there won’t be another wave of changes that will require one more overhaul of the content? Is there a way we can break free of this cycle of redeveloping content every time there is a change in delivery formats and possibilities? How about changes in the content itself when a product or process on which the training has been created changes? Do we again go thru the painful process of either recreating the content all over again or struggling to find portions that can be reused? Skeptics view: Reuse? That’s easy to talk about when you have a few courses or trainings, all created and owned by the L&D team. But it’s not practical when organizations have thousands of hours of content created at different times by different people? It is simply not worth the effort to search thru all this content and identify possibilities for reuse.
- YES! With that bit of extra effort during your content makeover!!! When going thru the “makeover” or conversion exercise, you need just that bit of extra effort to not only make your content ready for future reuse, but you open up many more possibilities. We’ll talk about the other possibilities in a minute.
- Let’s see how you can achieve “reuse” and other benefits of content modernization. When you do “content modernization” instead of simply a content makeover or conversion, the key change you make is not only in the format of the content but in its architecture. Let’s see how…
- Making content granular at a level that allows it to be searched, combined, and used to address different learning needs – just like today’s music is recorded – each track of a song is separate and can be mixed and blended with other tracks in multiple ways
- Tag content using descriptive and relevant metadata. We’ll come to the use of relevant metadata in a bit when we talk about the benefits of content modernization. But a word of caution here: the level at which you tag content is as important as the variety and relevance of tags.
- Align content to competencies required on the job as opposed to simply learning objectives. Alignment with actionable competencies and making this part of the content architecture achieves a much higher level of effectiveness of learning. This data can be linked to other components of an organization’s learning and talent development systems and allow training needs to be aligned to competency assessment systems. Further possibility – personalized training needs and content being pushed to learners accordingly.
- Separation of different layers of content – this is the most key architectural change that will allow you to derive the aforementioned value from content. Content (text, images, graphics, interactive objects) Structure (the way the content is chunked and organized into granular, self-contained units) Presentation (the style in which content is presented; colors, screen layouts, navigation elements, and so on)
- These are very valid and common reasons for any forward-looking L&D organization to go in for a “content makeover”. Let’s pause for a minute and see what kind of makeover or content conversion is your organization experiencing (or planning to start)? Select all that apply. After the poll result: This is excellent and reinforces our belief that modern organizations understand the true value of their learning assets and are readying themselves to realize the benefits of current technologies and delivery mediums to reach out to their audience in a more effective and efficient manner. And budgets are being created to perform this makeover or conversion, sometimes at a large scale and sometimes in smaller chunks.
- Searchability: Imagine having the ability to search thru your content assets at a much more granular level; not only does it allow you as a trainer or instructional designer to search and reuse – it builds a strong base for just-in-time or on-demand learning strategies that allow your learners to search for learning objects that meet their specific needs – effortless learner engagement!
- Contextualization: Ideal learning assets, apart from being searchable at a granular level, would separate the content from the presentation; thus allowing them to be combined in different ways to address a particular learning context or objective….just as different music tracks can be mixed and matched to create remixes For example, the learning context could be: A formal classroom or online training requirement A job-aid that is available to the learner at the “moment of need” An information snippet that is pushed to employees when a product feature changes
- The possibilities are endless…let’s look at one more immediate (and perhaps most attractive from an ROI perspective) – The ability to publish for multiple delivery modalities from a single source! Keep the content, presentation, and structure as separate layers – and achieve portability (develop once, deploy anywhere)
- Maintainability: Coming back to where we started the discussion, long-term maintenance of content can be made much more sane and easy, whether it is to address new instructional requirements or to keep pace with ever-evolving technology and deployment environments
- Which legacy courses and learning assets should be modernized vs. retired vs. merged? What will be the best blend of ILT, WBT, videos, job aids, etc. in the modernized portfolio? Instructional and Visual Design: What kind of instructional and visual design improvements need to be made? What level of modularity should the content assets support? Why? Should you leverage a Rapid Development tool? If so, which one? What delivery formats should the content cater to? Should mobile delivery be part of the strategy? Why? Which technology/tool would be best suited for publishing into the desired delivery formats? Is the new technology compatible with your existing LMS and other delivery systems? How would you ensure the adoption of the new technology and content? What kind of maintenance issues may crop up? Is localization of content a consideration? How about accessibility compliance?