The document provides information on various SEO topics through a series of questions and answers. It discusses improving content readability through using short sentences, headings and subheadings, and visual elements. It defines internal and external links and how they impact search engine rankings. It also covers website security, user/search intent, mobile responsiveness, page speed, HTTPS, HTTP, and compares the differences between HTTPS and HTTP.

1. Learn SEO
By:
Usman Jaffar
(Socrates Tech. Chunian)

2. How to improve content readability?
If you want to improve the readability of your web content writing, there are
some easy and effective tips to follow. Start by using short and simple
sentences and words; avoid long and complex sentences and words that may
be confusing or boring for readers. Additionally, use headings and sub headings
with keywords and phrases that capture the main idea of each section, as well
as match the search intent of your audience. To make your content more
Scan able and attractive, use bullet points, lists, tables, charts, and images to
organize and illustrate it.
Additionally, consider using white space, font size, color, and contrast to create a
comfortable layout that reduces clutter and highlights important points.

3. What are internal links?
An internal link is any link from one page on your website to another page on your
website. Both your users and search engines use l inks to find content on your website.
Your us ers use links to navigate through your site and to find the content they want to find.

4. An external link is a hyperlink that points at (target) any domain other than the
domain the link exists on (source). External links have a greater impact on search
engine rankings than internal links because they are valued by search engines as
external votes of confidence/popularity in a web page.
What are external links?

5. Website security is any action taken or application put in place to ensure we bsite data is not
exposed to cybercriminals or to prevent exploitation of the website in any way. These actions
help to protect sensitive data, hardware, and software within a website from the various types
of attacks that currently effect.
Website security

6. Speaking broadly, website security can cover many specialisms, including server configuration
and managing hacking attacks. For the purposes of SEO, one should focus on website security
elements that impact the connections to a website, the links within a website, and transactions
taking place on a website. Taking this approach helps keep users safe and sends signals to
Google that can influence ranking.
What is website security in SEO?

7. User intent/ Search intent
The user intent, or search intent states which goal or intention an internet user has
when entering a search term into a search engine. User intent is now a central factor
in content and search engine optimization.

8. Search intent
Search Intent (also known as “User Intent”) is the main goal a user has when typing a query
into a search engine. Common types of Search Intent include informational, commercial,
navigational and transactional. For example, let's say you want to cook up some kale for
dinner. But you'r e hungry and want to eat now.

9. What is mobile responsiveness?
A mobile responsive website is a websit e that is capable of adapting
its content based on the device it is being viewed on. The layout and
design of a website a re generally created for desktop users.

10. Why is mobile responsiveness important?
Mobile-Responsive Websites Give Customers a Better Experience: Responsive design helps
users navigate through your website seamlessly without having to zoom in or out of the content or
scroll horizontally between pages, which makes browsing on a mobile device easier and more
enjoyable for them.

11. What is page speed and what is page loading speed?
Page Speed is the amount of time that it takes for a webpage to load. A page's loading
speed is determined by several different factors, including a site's server, page file size,
and image compression.

12. Page speed (also called “load speed”) measures how fast the content of a page loads. From
an SEO standpoint, having a fast page speed is essential. Many factors, such as your web
hosting and your page size, affect page load speed.
Continue

13. Hypertext Transfer Protocol Secure (HTTPS) is a protocol that secures
communication and data tr ansfer between a user's web browser and a website.
HTTPS is the secure version of HTTP. The protocol protects users against
eavesdroppers and man-in-the-middle (MitM) attacks.
What is HTTPS and example

14. Hypertext Transfer Protocol (HTTP) transfers data from a web
server to your browser so that it can access and load websites.
What is HTTP in SEO?

15. Paramater HTTP HTTPS
Protocol It is hypertext transfer
protocol.
It is hypertext transfer
protocol with secure.
It is designed to prevent
hackers from accessing
critical information. It is
secure against such attacks.
It was use port 443 by
default.
HTTPs URLs begin with
https://
Security It is less secure as the data
can beveller able to
hackers.
Port It uses port 80 by default.
Starts with HTTP URLs begin with http://
Difference Between HTTP & HTTPS

16. Paramater HTTP HTTPS
Difference Between HTTP & HTTPS
Used for
Scrambling
It’s a good fit for websites
designed for information c
consumption like blogs.
HTTP does not scrambled he
data to be transmitted. That's
why there is a high
perchance that transmitted
information is available to
hackers.
If the website needs to collect
the private information such
as credit card number, then it
is a more secure protocol.
HTTPS scrambles the data
before transmission.At the
receiver end, it descrambles
to recover the original data.
Therefore, the transmitted
information is secure which
can’t be hacked.

17. Difference Between HTTP & HTTPS
Paramater HTTP HTTPS
Protocol
Domain Name Validation
Data encryption
Search Ranking
It operates at TCP/IP level.
HTTP website do not need
SSL.
HTTP website doesn’t use
encryption.
HTTP does not improve
search rankings.
HTTPS does not have any
separate protocol. It operates
using HTTP but uses
encrypted TLS/SSL
connection.
HTTPS requires SSL
certificate.
HTTPS websites use data
encryption.
HTTPS helps to improve
search ranking.

18. Difference Between HTTP & HTTPS
Paramater HTTP HTTPS
Speed
Vulnerability
Fast
Vulnerable to hackers
Slower than HTTP
It Is highly secure as the
data is encrypted before it
is seen across a network.

19. All the Best!