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Let This Be Your Year!
NH Women In Business
     • November 2009
     • August 2011 Independent
     • September 2012 Manchester/Concord
       expansion
     • 2013 Lakes Region and Portsmouth
       expansion
     • 2015 bottom 2/3rds of New Hampshire
     • Who has been on NHWIB?

6/28/2012                                    2
You may recognize some of them…

     •      Politicians
     •      Business Owners
     •      Entrepreneurs
     •      Authors
     •      International guests
     •      Direct Sales and Multi-Level Marketing



6/28/2012                                            3
Why NH Women In Business?




6/28/2012                           4
Leap Year Marketing

     • NH Women In Business Facebook
     • Networking
     • Chambers of Commerce
     • Conclusion #1: Small businesses need
       help with Social Media
     • Conclusion #2: Small businesses need
       help with everything else

6/28/2012                                     5
Services – 100% Customer Driven
     • Social Media Set
       Up, Design, Training, and Maintenance
     • Business Planning and Goal Setting
     • Logo creation or modification
     • Copy Writing for Print Advertising
     • Ad Agency for Radio
     • Script Writing
     • Mobile Websites
     • QR Codes
6/28/2012                                      6
Services continued
     • Newsletter and Blog Content, Editing, and
       Management
     • Photography
     • Email Marketing with Constant Contact
     • Marketing Materials
     • Printed and Electronic Business Forms
     • Webinars – Power Point
     • Search Engine Optimization (SEO)
     • Live Radio Interview on NH Women In Business
       Radio

6/28/2012                                             7
Social Media Clients
                           Types of Businesses

      •     Restaurants               •   Non-Profit Organizations
      •     Dry Cleaners              •   Associations
      •     Retail                    •   Massage Therapists
      •     Bookstores                •   Insurance Agencies
      •     Accountants               •   Authors/Musicians/Speakers
      •     Lawn care/Landscaping     •   Photographers
      •     General Contractors       •   Auto repair shops
      •     Credit Unions/Banks       •   Health Professionals
      •     Hair Salons/Barbershops   •   Realtors
      •     Trades                    •   Plumbers/Electricians




6/28/2012                                                              8
Symptoms to look for:
     • Busy/exhausted
     • Want to grow, don’t know how
     • Understand that Marketing works, they just don’t
       know what to do
     • No time- to plan or do anything beyond the
       business at hand
     • “I need help”
     • “I don’t like computers.”, “Computers don’t like
       me.”

6/28/2012                                                 9
2012-2015 Expansion
     • Team of 6 staff
     • Six radio stations spanning bottom 2/3rds of
       New Hampshire
     • Full book of clients (40 monthly cash clients)
     • NH Women In Business Association
     • NH Women In Business: Business Owner of
       the Year
     • Annual NH Women In Business Scholarship


6/28/2012                                               10
6/28/2012   11

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Leap Year Marketing BNI 6 Minute

  • 1. Let This Be Your Year!
  • 2. NH Women In Business • November 2009 • August 2011 Independent • September 2012 Manchester/Concord expansion • 2013 Lakes Region and Portsmouth expansion • 2015 bottom 2/3rds of New Hampshire • Who has been on NHWIB? 6/28/2012 2
  • 3. You may recognize some of them… • Politicians • Business Owners • Entrepreneurs • Authors • International guests • Direct Sales and Multi-Level Marketing 6/28/2012 3
  • 4. Why NH Women In Business? 6/28/2012 4
  • 5. Leap Year Marketing • NH Women In Business Facebook • Networking • Chambers of Commerce • Conclusion #1: Small businesses need help with Social Media • Conclusion #2: Small businesses need help with everything else 6/28/2012 5
  • 6. Services – 100% Customer Driven • Social Media Set Up, Design, Training, and Maintenance • Business Planning and Goal Setting • Logo creation or modification • Copy Writing for Print Advertising • Ad Agency for Radio • Script Writing • Mobile Websites • QR Codes 6/28/2012 6
  • 7. Services continued • Newsletter and Blog Content, Editing, and Management • Photography • Email Marketing with Constant Contact • Marketing Materials • Printed and Electronic Business Forms • Webinars – Power Point • Search Engine Optimization (SEO) • Live Radio Interview on NH Women In Business Radio 6/28/2012 7
  • 8. Social Media Clients Types of Businesses • Restaurants • Non-Profit Organizations • Dry Cleaners • Associations • Retail • Massage Therapists • Bookstores • Insurance Agencies • Accountants • Authors/Musicians/Speakers • Lawn care/Landscaping • Photographers • General Contractors • Auto repair shops • Credit Unions/Banks • Health Professionals • Hair Salons/Barbershops • Realtors • Trades • Plumbers/Electricians 6/28/2012 8
  • 9. Symptoms to look for: • Busy/exhausted • Want to grow, don’t know how • Understand that Marketing works, they just don’t know what to do • No time- to plan or do anything beyond the business at hand • “I need help” • “I don’t like computers.”, “Computers don’t like me.” 6/28/2012 9
  • 10. 2012-2015 Expansion • Team of 6 staff • Six radio stations spanning bottom 2/3rds of New Hampshire • Full book of clients (40 monthly cash clients) • NH Women In Business Association • NH Women In Business: Business Owner of the Year • Annual NH Women In Business Scholarship 6/28/2012 10
  • 11. 6/28/2012 11

Editor's Notes

  1. Congressman Frank Guinta, NH Gubenatorial Candidate, OvideLamontagne, Former Gubenatorial Candidate, Karen Testerman, Former NH Gubenatorial Candidate and NH Republican Party Chair, Jack Kimball, and Presidential Candidate, Newt Gingrich, and Senator Jeanne Shaheen.People and businesses of ABG current and former: Key Data IT Solutions, Healthy Pets NH, Landry and Associates, AJ Roy Excavation, Cedar Mill Group, Mountainview Performance Coaching, The Paige Agency, Sweet Bouquets and More, Atlantic Heritage, Individual Fitness, Marble Perfect, FHTM, Summit Health. I estimate almost 200 interviews since November of 2009.
  2. All small businesses need to succeed is a voice and a chance to use it. We give them an hour of live radio to tell their story, promote their business, and share who they are. And we don’t put them in the poor house doing it.