This document summarizes an email validation service called LeadSpend. It was founded in 2008 and is based in New York. It helps marketers improve email deliverability and conversion rates by validating email addresses. LeadSpend uses SMTP-based validation and checks for spam traps and disposable emails. Customers typically see a 10x reduction in bounced emails after using LeadSpend's services.

1. Helping marketers optimize their
investment in email marketing

2. Who We Are
 Leader in email validation technology
 Founded in 2008
 Based in New York
Clients From Several Industries
 Financial Services
 Retail / eCommerce
 Education
 Publishing
 Daily Deals
 Travel
About LeadSpend

3. Collect and Send Email to
LeadSpend Verified Addresses
About LeadSpend

4. Some of Our Customers & Partners

5. Why Use an Email Validation Service?
Help clients improve their
reputation with the ISP’s
 Reduce bounces
 Increase Sender Reputation
 Watch as email marketing
results improve
Increase conversion rates on
registration forms and email
remarketing campaigns
 Ensure accurate data collection
 Remove unnecessary fields
such as the “Confirm Email”
field from forms
 Ensure prospects receive emails

6. Return Path, The Sender Reputation Report, 2011
Why is Validation Important?
Unknown User Rate by Sender Score

7. We actively check to see if an email is valid at
that moment.
Primarily SMTP-based validation.
Also check for known spam traps and disposable
email addresses.
How We Validate

8. Why LeadSpend?
Competitor Review: Speed vs. Accuracy

9. Two Ways Marketers Work With Us
1
At the Point of
Collection
Validate a List,
Pre-Send
2

10. At the Point of Collection
Implement our
JavaScript on your form
Collect more
valid emails
Improve email
marketing performance

11. Send us your file Identify and remove
invalid email addresses
Improve email
marketing performance
Validate a List, Pre-Send

12. Two Ways ESPs Work With Us
1 2
On-boarding and
Compliance
Deliverability

13. Our Results
Customers typically experience a
10x reduction in bounces.
Essentially 100% accurate globally,
both B2B and B2C.
Absolutely no false positives.

14. Our Result Codes

15. Customer Case Study
Results – Unknown Users: 0.17%
“Partnering with LeadSpend helped us
eliminate 10x the number of false leads,
thereby allowing us to focus on valid
leads, improving ROI.”
—Jack Hogan, CTO,
Lifescript
Within two weeks,
LeadSpend was able
to reduce Unknown
User rates from 6%
to 0.17%, and the
Accepted Rate is
now consistently
above 99%.

16. What Our Customers Are Saying
LeadSpend is awesome! We were buying a new business where the
email list was one of its biggest assets. We needed a list verification
service to determine whether that asset was usable. We received a
great recommendation in Ali at LeadSpend.
LeadSpend worked quickly to get us a quote and process our file. It's
a great feeling to start with a clean list and to be confident when clicking
the "Send” button.” - Rob Holzer, The Educator's Network, Inc.
“
“

17. What Our Customers Are Saying
Working with LeadSpend has been a great experience and has proven
to be a fast and accurate way to ensure that we collect valid email
addresses. They have worked closely with us to determine the best
option for our company to integrate their service, in order to get the
best results and ROI.
- Sujay Jhaveri, CEO, Flatiron Media LLC/MyDailyMoment.com
“
“

18. What Our Customers Are Saying
Because we confirm our addresses using double opt-in, I was skeptical
about our need to work with LeadSpend. They convinced me to test their
validation service to find out for myself, and am I glad we did! I was shocked
to see how many confirmation emails we were sending to addresses we
shouldn’t have been mailing at all. Even though these were confirmation
emails, we still didn’t want to be mailing them on our domains and thus
negatively impacting our overall deliverability. In retrospect, my only regret
is that we didn’t start sooner.
- Scott Wolf, President & CEO, ArcaMax Publishing, Inc.
“
“

19. Thank You
Craig Swerdloff
Co-Founder & CEO
cswerdloff@leadspend.com
917.648.6838
Ali Swerdlow
VP, Channel Sales & Marketing
ali@leadspend.com
914.450.8254