Uploaded byStephanie Weaver
Leading Museum Transformations
The document discusses the evolution of American art, particularly how the Ashcan School, led by Robert Henri, shifted the focus from 'art for art's sake' to themes reflecting urban life. It also describes the transformation of the Oakland Museum of California, highlighting its recent renovations and strategic plans aimed at enhancing visitor engagement and transitioning to an independent non-profit. The timeline details significant milestones from its physical transformation starting in 2007 to the opening of new galleries in 2013.
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Leading Museum Transformations
- 4. …a group ofNew York realists replaced the dictum of “art for arts sake” with “art for life’s sake.” Led by Robert Henri, the men of the so-called Ash Can School treated themes new to American art: the streets and tenements of the city. This approach was shocking to some, deplorable to others.
- 8. Personal connections: Strategies Developgalleries around common experiences: Ancestors and Spirit Forces Family The Grand Tour Travel/Vacation Art and the Cycle of Life Rites of passage The Cosmos Spirituality Beauty for All Interior design Children and Play Childhood Splendor by the Hour Daily Life
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- 21. Leading Museum Transformations Western Museum Association Lori Fogarty Director, Oakland Museum of California
- 22. Oakland Museum ofCalifornia Snapshot • Art, History, and Natural Sciences all focused on California • “Occupying” downtown Oakland • Annual budget of $13 million • Annual audience of approximately 200,000 • “Museum of the people”
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- 24. Why Change? WhyNow? • First major building renovation and reinstallation • Transition from a City department to an independent non-profit • Building on lessons learned and new ways of working • Recognizing the major shifts for museums in the 21st century
- 25. The Process • 2007- Physical transformation begins • May 2010 - New Galleries of California Art and History open • June 2010 - Negotiations with the City of Oakland begin • June 2011 - New agreements with the City of Oakland approved • July 2011 - Major Museum re-organization and launch of new structure • June 2013 - Gallery of California Natural Sciences opens • Whew!
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- 27. Gallery of CaliforniaHistory
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- 29. And Where AreWe Now?
- 32. Strategic Plan (2007) New Vision (2008) Branding (2009-11) Organizational restructuring (2011) Business planning (2012 and beyond)
- 33. REDEFINE OUR INTERNAL PURPOSE VISITOR CENTRIC CURATORIAL FOCUS REALIGN ORGANIZATIONAL RESOURCES ENHANCE BOARD ENGAGEMENT 33
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Editor's Notes
- #32 Description/overview of museum
- #33 Our process based on our strategic goals:Achieve financial stability Increase audience impact & reach Improve organizational effectiveness
- #34 Brand drives changes, leading to= more efficiency = more productivity = more engagement = higher standards
- #35 Examples of Awakening the past
- #36 Enhanced external presence
- #37 Examples of Inspiring the next
- #39 EMBRACE THE CHAOSHarness the mess in support of the excitement.BIAS FOR ACTIONJust do it--Encourage and support creative initiative.QUICK STARTS TO TEST & LEARNStart small to build confidence & show tangible results.FAIL FORWARDDon't recoil when things don't work. Use lessons to inspire creativity.LAUNCH IS JUST THE STARTEach day and project offers an opportunity to push the vision forward
- #40 Watch for the launch of our new Asian Art Museum gift cards . . . later this month. You can purchase them in any amount . They’re perfect for Mother’s Day, Father’s Day, birthdays, weddings. Use them to purchase admission tickets or a membership. Use them in the store. In the Café. Buy tickets to a special Phantoms program. Take the hassle out of shopping and give the gift of culture.