Presentation on Wed，Feb 9th. My presentation is a book review by Jim Sterne on how to measure and optimize your marketing investments. I have focused on one chapter which talks about a tool called "sentiment analysis". There are many other tools that were introduced by the book. Definitely a good read :)

2. ` BOOK REPORT: How to optimize marketing investments Commentated by: Jenny Liu

4. Advertising is no longer a

5. BOOK REPORT: How to optimize marketing investments Commentated by: Jenny Liu

6. What I Liked Writing Style Content Cases

7. What I disliked Too many websites Repetition

8. BOOK REPORT: How to optimize marketing investments Commentated by: Jenny Liu

9. Conventional Standards Return on Investments Key Performance Indicators

10. SENTIMENT ANALYSIS

11. Sentiment Analysis “Bag of Words” Approach http://twitrratr.com

14. Sentiment Analysis Bag of Words - 2 draw backs

15. Polarity .......Sinful………

16. Intensity ………………….”I love it”…….

17. To sum up…. “we are still at the beginning of using natural language processing, computational linguistics and artificial intelligence to reveal the sentiments of the public……….they will improve with time, until then these methods though not be precise, it certainly is indicative and compelling” - Jim Sterne

18. BOOK REPORT: How to optimize marketing investments Commentated by: Jenny Liu