Leadership Lessons From Obama

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This document provides leadership lessons learned from Obama, including being comfortable with yourself, developing strong communication skills like crafting passionate speeches through practice, connecting with your audience, listening to others, having a stable strategy with flexible tactics, influencing others through hope and empowerment, and not fearing experimentation.

Education Business

Spend quality time crafting your speeches

Stable strategy + Flexible tactics = Victory

Yesterday’s competitor is today’s collaborator

Leadership is all about empowering others

The ability to stay calm under pressure is a great quality

L’art du storytelling ou comment devenir un leader grâce à la puissance des récits ---------------------------------------------------------------------- Tout leader se doit de savoir raconter des histoires pour convaincre. Steve Jobs, Gandhi ou Barack Obama notamment l’ont bien compris. En quoi les entrepreneurs, dirigeants d'entreprises, managers et indépendants peuvent-ils tirer parti du concept de storytelling ? Comment utiliser au mieux cet outil au service du leadership et réunir les personnes autour d'idées fédératrices, les inspirer et, ainsi, les influencer durablement tout en restant authentique ? Partager ses émotions, se servir de sa personnalité et de son passé pour créer un récit sincère, donner enfin à tous l'occasion de participer à ce qui devient une aventure commune, voilà le secret du storytelling. John Sadowsky, diplômé de Stanford (MBA), est titulaire d'un Doctorate in Business Administration (DBA) de l'Université de Newcastle. Fondateur de plusieurs entreprises, coach de leaders, professeur, conférencier et consultant en leadership, il est également Chairman de Mosaic Capital, une entreprise spécialisée dans le capital risque, et membre de plusieurs conseils d'entreprise.

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The is the extended case study of the Barack Obama campaign. This presentation was done by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam. The session lasted 2 hours and the audience was excited and inspired by Obama’s great “brand interaction strategy”. Download the presentation for the slide notes with Igor's story. All research was done by Paul van Veenendaal, who used over 250 different sources to create this huge slide deck. If you are inspired by this story, you will probably also like our blog: http://www.ViralBlog.com All credits go to Barack Obama and his campaign team. Barack Obama, marketer of the year!

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