The Leo Club of Indore has organized its annual treasure hunt competition called "War on Wheels" since 2006. The 2013 edition of the event, called "Mangal WoW 2k13", involved over 90 teams of approximately 400 participants searching for clues and collecting prizes across Indore. The event began with teams assembling at 8 AM and concluded with an award ceremony and lunch at 12 PM. It generated a great deal of local publicity through various promotional campaigns and coverage in multiple newspapers.

1. LEO CLUB OF INDORE
Annual Adrenaline Rush

2. LEO CLUB OF INDORE
•
A 40 year old club comprising of the most
enthusiast youth of Indore.
•
•
A member count of 100.
•
A combination of services activities and
entertainment activities.
All the members within the globe-trotting , tech
savvy, happening group. Age group of strictly18-30.

3. WAR ON WHEELS
•
A flagship event of the Leo Club of Indore since
2006.
•
A treasure hunt across the city to be played in cars
in which all the Indore’s youth participate.
•
A highly anticipated and awaited event for Indore’s
youth.
•
Prizes worth more than Rs. 50,000 to be won
every year.

4. MANGAL WoW 2k13
•
Event began at 8:00 am with all cars assembling at
one point.
•
•
Flag off at 9:00 am
•
Prize Distribution followed by Lunch at 12:00 pm
2 hour streets mayhem , and then 11:00 am
chequered flag at Mangal City Hotel.

5. MANGAL WoW 2k13
•
Teaser campaigns began 15 days before the event
via SMS, facebook page, Leo website, etc.
•
•
Participation of 90 cars+. (approx. 400 pax)
•
Prizes worth more than Rs. 50,000 to be won
every year.
Major excitement, clues scattered from CAT
school, Rau, to Bapat Chouraha,Vijay Nagar

6. MANGAL WoW 2k13
•
•
Major branding of sponsors across the city.
Coverage in all major newspapers with
photographs like Dainik Bhaskar, Times of India,
Naidunia, Patrika, Prabhat Kiran, etc.

20. !
!
!
LEO$
CLUB$ INDORE$
OF$
presents!
!
! !!
!
MANGAL!BLOOMBERG!WAR$ WHEELS$
ON$
2012!
!
!
!
Kit Sponsor : KESHAV TRAVELS
!
!
$
Please!do!read!the!rules!and!regulations!sheet!very!clearly!before!attempting!to!
!
solve!the!following!clue!sheet.!
!
TEAM$
NO.$ TEAM$
&$
CAPTAIN$
____________________________________$
!
SR.$
CLUES$
POINTS$
STAMP$
NO$
1!
Please!refer!the!attached!picture!collage!and!find!the!spot.!
15!
!
2!
Knocking! on! the! heaves! door! shall! not! solve! the! purpose,!
sending! your! query! to! leowaronwheels@gmail.com! should!
be!your!prime!focus.!Wait!till!the!oracle!gives!you!the!!clue,!
drinking!it!chilled!might!give!you!flu.!
!
15!
!
3!
From!the!likes!of!I!Phone,!BB!or!Galaxy!Note,!might!help!you!
to!crack!this!occult!code.Hunt!this!“Non!Text”!clue!not!on!this!
sheet,!find!it!on!the!recycled!packaging!that!is!exceptionally!
neat.!!
12!
!
4!
Once!it!was!a!mansion!of!the!lord,!today!it!mingles!well!with!
the!health!regain!chord.!When!born,!It!was!christened!as!an!
Indian!woman’s!husband.!Sadly!such!names!today!are!not!in!
trend.!!!!
8!
!
5!
This!thing!dances!to!the!tune!of!Mr.!BEAN,!at!times!it!can!be!
venomously! mean.! Finding! this! sanctum! might! not! sound!
cool;!to!crack!this!you!can!consult!dean!of!farmer’s!school.!
8!
!
Signature of WoW Team _______________________
Page 1 of 2!

21. !
!
!
LEO$
CLUB$ INDORE$
OF$
presents!
! !!
!
!
MANGAL!BLOOMBERG!WAR$ WHEELS$ 12!
ON$
20
!
!
!
Kit Sponsor : KESHAV TRAVELS
!
!
$
!
10!
6!
!
!
7!
Not! Gyan,! but,! food,! delivers! this! desi! TEACHER,! Indori!
gastronomy!circuit’s!well!renowned!feature.!In!hustle!bustle!
is!the!joint’s!placing,!discover!the!name!for!some!BLESSING.!!
5!
!
8!
A!lot!of!European!architectural!inspiration,!in!the!name!of!a!
Hindu!lord!was!created!this!mansion.!The!name!it!used!to!be!
isn’t! BIG! now! ,! You! seldom! visit! here! when! you! don’t! feel!
WoW.! Don’t! take! your! wagon! in! this! lane,! near! the! city!
courtyard!driving!could!be!pain.!
10!
!
9!
Take!the!attached!sheet!that!appears!neat,!Soak!it!wet,!do!
not! heat.! UV! lights! would! not! satisfy! your! need.!! The!
revealed!clue!shall!take!you!to!the!“member’s!street!“where!
these!coordinates!meet.!!!
12!
!
5!
!
HOS O MNE DA
UE F A VNR
S GH BRA I
IN
AW
N
10!
$
$
GET$
THE$
FOLLOWING$
COLLECTIBLES$
Sr$
No.$ COLLECTIBLES!
1!
A!Copy!of!monthly!newsletter!of!Leo!Club!of!Indore!“Apni!
Baat”!from!the!year!before!2006.!
2!
2!in!1!audio!cassette!player!
3!
RPG!Cellular!Sim!Card!
4!
Analog!Phone!with!Rotary!Dial!
5!
Baobab!Fruit!
POINTS!
12!
8!
12!
8!
10!
!
Signature of WoW Team _______________________
Page 2 of 2!

22. PRIZES
• 1st , 2nd & 3rd prize to complete the hunt
in time and score maximum points.
• Best Team Name
• Best Decorated Car
• Best Dressed Team
• Most answers in SMS competition (starts
from 15days before the event)

23. DELIVERABLES TO THE MAIN
SPONSOR
•
•
Head Branding of the event, “XXX” WoW 2012.
•
•
•
1 clue about the sponsor.(or at sponsor’s venue)
Logo branding on stickers , clue sheet , prizes, and
all communication
Branding & signage at flag off and chequered flag.
Branding in the club magazine coverage of press /
media.

24. DELIVERABLES TO THE MAIN
SPONSOR
•
•
•
Database of all the participants (if required)
Fleet display for an automobile sponsor
If we decide early, then we can start branding with
teasers as well.

25. SPONSORSHIP
• Cost for main sponsorship of the event is
for Rs. 125000/-

26. INTRO VIDEO of 2013
DO HAVE A LOOK AT THE VIDEO LINK
http://www.youtube.com/watch?v=FBkxAo-TklI

27. TEASER
CAMPAIGNS

28. THANK YOU
Please visit http://www.facebook.com/groups/LCIMWOW/
For a detailed look on our teasers / last year pics,etc.