Troy Lawrence's presentation aimed to simulate the layout planning process businesses undergo when opening a new store or restaurant. This included analyzing the trade area to identify where potential customers were located and how much traffic there was, as well as looking at competitors and determining potential customers based on the trade area. The goal was to understand what business owners consider and how site selection impacts whether businesses succeed or fail in a given location.

1. Layout Planning
Troy Lawrence

2. Purpose of Presentation
• The purpose of this presentation, was to experience what
business owners have to go through when opening up a
store/restaurant. All the things they have to look into we
looked into. Such as the trade area, where our potential
customers will be and if there is a lot of traffic coming and
going. Through this experience we can see how a lot of
business started in a certain area and succeeded, and why
others failed.

3. Google Map

4. Trade Area
• Definition: Trade area is the area where my business is likely
to draw customers

5. Competitors
• Old Charley's, Ruby Tuesday, Mellow Mushroom

6. Traffic

7. Potential Customers
• My potential customers would be everyone located around
my business.(In Red)

8. Buy SmartDraw!- purchased copies print this
document without a watermark .
Visit www.smartdraw.com or call 1-800-768-3729.