Law firms market research

Advertising, PR, Events, Thought Leadership, Seminars, etc. Conduct Market and Brand Research Understand Current Perceptions of the Brand Define the Desired Brand Position Build the Brand Platform Deliver the Brand Build the Brand to Implement Strategy Collateral Material, Website, Firm Identity, Direct Mail, etc. Service Delivery, Customer Interviews, Client Teams, etc.

Conduct Market Research Understand Current Brand Perceptions Conduct Brand Research Understand Current Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Industry Research Understand Emerging Opportunities and Threats Shaping the Industry

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Industry Overview Resources: 2008 Am Law 200, Dunn & Bradstreet (ZapData)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Industry Overview Resources: 2008 Am Law 200, First Research, Bloomberg.com, Citi Private Bank Research

[object Object],[object Object],[object Object],Industry Overview Resources: 2008 Hildebrandt Peer Monitor

[object Object],[object Object],[object Object],Industry Overview Resources: 2009 Hildebrandt Peer Monitor

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Industry Overview Resources: Hildebrandt Merger Watch, Altman Weil Merger Line

Industry Overview 2 Primary Law Firms 3.8% 31.9% 10 Secondary Law Firms 19.4% Secondary Law Firms 50.4% All Other Law Firms 76.8% All Other Law Firms 17.7% Number of Law Firms Spending on Outside Counsel ,[object Object],[object Object],[object Object],Resources: 2008 BTI Research

[object Object],[object Object],[object Object],Industry Overview Resources: 2007 BTI Premium Practice Forecast

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Competitive Analysis Define Our Ability to Compete and Win in a Highly Competitive Market

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Competitive Analysis Understanding Positions that Extend Beyond First, Second, and Third Tier Law Firms

Competitive Analysis Ballard Spahr Value Proposition and Positioning Provide nothing less than excellence in every legal representation. (and) Responsiveness Counts Offering Value ,[object Object],[object Object],[object Object],Service Value ,[object Object],Solution Value ,[object Object],Experience Value ,[object Object],[object Object],[object Object]

Competitive Analysis Blank Rome Value Proposition and Positioning At Blank Rome, we see the world through our clients' eyes. Offering Value ,[object Object],[object Object],[object Object],Service Value ,[object Object],Solution Value ,[object Object],Experience Value ,[object Object],[object Object]

Competitive Analysis Buchanan Ingersoll Value Proposition and Positioning Provide sophisticated legal service and counsel clients need to success in business, solve disputes, and secure future. Offering Value ,[object Object],[object Object],[object Object],Service Value ,[object Object],[object Object],Solution Value Experience Value

Competitive Analysis Butler Pappas Value Proposition and Positioning A civil litigation defense firm Offering Value ,[object Object],[object Object],[object Object],Service Value ,[object Object],[object Object],Solution Value Experience Value

Competitive Analysis Clausen Miller Value Proposition and Positioning Many firms practice law. We practice partnerships as well. Offering Value ,[object Object],[object Object],[object Object],[object Object],Service Value ,[object Object],[object Object],Solution Value Experience Value ,[object Object],[object Object]

Competitive Analysis Dechert Value Proposition and Positioning With in-depth industry knowledge and legal experience – able to identify the crux of most complicated issues and focus on what matters most to clients Offering Value ,[object Object],[object Object],[object Object],Service Value ,[object Object],Solution Value ,[object Object],[object Object],Experience Value ,[object Object]

Competitive Analysis Drinker Biddle Value Proposition and Positioning Full Service, Rich History, Lead Complex Transactions and Litigate Most Important Client Challenges Offering Value ,[object Object],[object Object],[object Object],[object Object],Service Value ,[object Object],[object Object],Solution Value ,[object Object],Experience Value ,[object Object],[object Object],[object Object]

Competitive Analysis Duane Morris Value Proposition and Positioning Global, Collegial, Large, Full Service…and Technology Savvy Offering Value ,[object Object],Service Value ,[object Object],[object Object],Solution Value ,[object Object],Experience Value ,[object Object]

Competitive Analysis Fried Frank Value Proposition and Positioning Where the smart, determined and ambitious can flourish in a culture that thrives on excellence, imagination & achievement. Offering Value ,[object Object],Service Value ,[object Object],[object Object],Solution Value ,[object Object],Experience Value

Competitive Analysis Greenberg Traurig Value Proposition and Positioning We’re Built for Change. Offering Value ,[object Object],[object Object],Service Value ,[object Object],[object Object],[object Object],Solution Value ,[object Object],Experience Value ,[object Object]

Competitive Analysis Herrick Feinstein Value Proposition and Positioning Committed to Your Success Offering Value ,[object Object],Service Value ,[object Object],[object Object],Solution Value ,[object Object],[object Object],Experience Value ,[object Object],[object Object]

Competitive Analysis Marshall Dennehey Value Proposition and Positioning Proud of the fact that, for strategic as well as philosophical reasons, have chosen to focus on defense litigation Offering Value ,[object Object],[object Object],Service Value ,[object Object],Solution Value ,[object Object],Experience Value ,[object Object],[object Object]

Competitive Analysis Mayer Brown Value Proposition and Positioning Unrivaled geographic scope in the Americas, Europe, and Asia Offering Value ,[object Object],[object Object],[object Object],Service Value ,[object Object],[object Object],[object Object],Solution Value ,[object Object],Experience Value

Competitive Analysis Morgan Lewis Value Proposition and Positioning Handling most complex global matters….seamlessly Offering Value ,[object Object],[object Object],[object Object],Service Value ,[object Object],Solution Value ,[object Object],[object Object],Experience Value ,[object Object],[object Object]

Competitive Analysis Pepper Hamilton Value Proposition and Positioning Sophisticated, large law firm with national an international practice. Offering Value ,[object Object],[object Object],[object Object],Service Value ,[object Object],Solution Value ,[object Object],Experience Value ,[object Object],[object Object],[object Object]

Competitive Analysis Saul Ewing Value Proposition and Positioning Best of both worlds – national reach with local connections Offering Value ,[object Object],[object Object],[object Object],Service Value ,[object Object],[object Object],[object Object],[object Object],Solution Value Experience Value ,[object Object]

Competitive Analysis Reed Smith Value Proposition and Positioning Represents many of world’s leading companies in complex litigation and other high stakes disputes, strategic transactions and crucial regulatory matters. Offering Value ,[object Object],[object Object],[object Object],[object Object],Service Value ,[object Object],[object Object],[object Object],Solution Value ,[object Object],Experience Value ,[object Object]

Competitive Analysis Sedgwick Value Proposition and Positioning An International Trial, Litigation and Business Law Firm Offering Value ,[object Object],[object Object],[object Object],[object Object],Service Value ,[object Object],Solution Value ,[object Object],Experience Value ,[object Object]

Competitive Analysis White and Williams Value Proposition and Positioning Large Enough to Serve Our Clients and Small Enough to Care Offering Value ,[object Object],[object Object],[object Object],Service Value ,[object Object],[object Object],Solution Value Experience Value ,[object Object]

Competitive Analysis Wilson Elser Value Proposition and Positioning One of the premier litigation defense firms in the United States Offering Value ,[object Object],[object Object],[object Object],Service Value ,[object Object],[object Object],[object Object],Solution Value ,[object Object],Experience Value ,[object Object]

Law firms market research

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