The updated corporate presentation of Lavasa - July 2011

1. July ‘11

2. Lavasa ” India’s Planned Hill City
• A ‘planned’ hill city led by the private sector, after independence
• A city planned for entire spectrum of population
• Concept of Life in Full i.e. ‘Live , Work , Learn and Play’ in harmony with
nature
Artist’s Impression of the Lavasa Lakeline
July ‘11

3. Lavasa - India’s Planned Hill City
• One of the largest urban infrastructure project in India; significant
economic benefits to the region
• Master Plan prepared by HOK, USA
• Architectural Design sensitively integrated with natural environment
• Area to be greenified through landscaping, hydroseeding, mass
plantations, etc.
• A new tourist destination
July ‘11

4. Lavasa ” Multiple access
• Four access points for Lavasa on Mumbai-Pune Expressway and one on
Mumbai-Goa highway
– An hour’s drive from Pune and around three hours from Central Mumbai
All distances approximate ; Map indicative and not precise
July ‘11

5. Breathtaking landscapes
July ‘11

6. Master Plan - Lavasa integrated with landscape
Development across Plotted Land, Apartments, Retail, Hotels,
Event and Convention Centre, Education, Information Technology, Biotech Parks and
Recreation Facilities, spread in 5 towns.
July ‘11

7. Master Plan - Dasve
July ‘11

8. Master Plan - Mugaon
July ‘11

9. Master Plan award
Award for
Dasve (Lavasa )
Master Plan
From
Congress
for the New
Urbanism (CNU)
July ‘11

10. Landscape Planning awards
Award of Excellence - Dasve Master Plan Honor Award - Mugaon Master Plan Merit Award - Lavasa Landscape Master
(2005) (2009) Plan and Design Guidelines (2010)
‚Beautifully documented in terms of understanding the place and the land. Stunning, great work. .
.sensitive to the region and the world‛. - 2005 Professional Awards Jury comments
July ‘11

11. Master Plan - Driven by a strong brand ideology
Brand Drivers
Cosmopolitan Style Technology Leadership
created by Landor,
Hong Kong “ Lifestyle residences “ Efficient infrastructure
• Leisure & Recreation • Biomimicry
- Hotels/Clubs/Spas • GIS Mapping
- Golf course • e - Governance
• Convention/ Event Centre • Modern amenities
• Sports & Adventure • Hospitals & clinics
• Nature tourism
• Performing Arts Centre
• Cricket Ground
Lifelong Learning Spiritual Harmony
• Innovation & Science Park • Spiritual centres
• Education campuses • Health & Wellness spas
• Research institutes • Town plan sensitively integrated
• Training centres with nature
• Library
• Museum
July ‘11

12. Pioneering Biomimicry
• A science that uses nature as a model to measure & mentor
– To be actively incorporated in Lavasa development
– In collaboration with The Biomimicry Guild, USA
July ‘11

13. Lavasa ” Business of Businesses
July ‘11

14. Urbanization is a USD 65 Billion Annual Opportunity
Existing Cities Model Lavasa Model
Regulation &
Governance
Regulation &
Multiple Governance
Municipality /
Development
Consumption
Authorities Operations Basket IP
Maintenance Development
Maintenance
Multiple Public /
Private Service
Providers
Opportunity fragmented across Advantage Lavasa ” Unique Integrated
multiple players Opportunity
July ‘11

15. Lavasa Model ” Comprehensive Value Capture
Unique IP
Infrastructure
Real Estate Funding City Infrastructure &
SPA status Development
Support Development Asset Creation
Cash Flows
Governance enables
integration
Consumption Real Estate
Annuity Cash
New Cities 1….n
Stream
Share of Lavasa GDP
Infrastructure Consumer Spend Real Estate
Annuity Annuity Development Income
 BOO Model  Share of spending  Real Estate Sales
 Services and within the city  Lease Rentals Diverse Cash Flow Profile
Management  Levies & User
Revenue Charges
Lavasa – First Mover Advantage
July ‘11

16. World Class Infrastructure
Information, Communication,
Water Road Network
Technology
Water Treatment 10.6 External/ Internal
3.4 MLD 65 MLD 40 km 49.7 km 263 km Optic Fibre, e-Governance, IPTV, Security systems
Capacity MLD Road Network
Distribution Mains
35.5 km 44.5 km 325 km Tunnels/ Bridges -- 1 2 Service Providers
Length
Number of Dams 1 5 10 Inter-village roads 37 km 13 km 50 km Data Centre operational
Power Sewerage `Solid Waste Management
Connected Load ” 0.8 51 97
34 MW 121 MW 500 MW Collection Network 51.5 km 45.5 km 462 km Treatment Capacity
Tata Power, MSEB Ton/day Ton/day Ton/day
Storm Drainage
Transmission Length 12.5 km 40.5 km 187 km 33 km 50.6 km 315 km Separation of organic & inorganic wastes
Network
Sewage Treatment 11.4 58.5
Distribution Length 36.5 km 76.5 km 422 km 2.4 MLD Effective collection, transportation & disposal
Plants MLD MLD
Currently Operational
Under Construction/
Development
Total Planned
First town operational – Infrastructure for 2nd & 3rd town under development
July ‘11

17. Lavasa ” An expected ‘365 ”day economy’
Commercial &
Hospitality Tourism & Leisure Education & Healthcare Residential
Institutional
GDP Composition
Retail Infrastructure
Commercial Adventure &
Spa & Tourist Edu- Theme Health Apartments / Villas / Rental
offices & Campuses Hotels MICE Water Amenities Educational
Clubs Attraction tainment Park City Housing
Institutional Sports
Integrated development with cross-synergies enabled by Lavasa
Profits ” Returns on Lavasa’s share in Education /
City Building ” SPV Partnerships Healthcare / Tourism / Leisure / Hospitality and
Share in Lavasa GDP
Retail SPV’s
Sticking to Core
Competencies
0-100% 0-100% 0-100%
Rentals ” On leased assets
Investor Operator
Lavasa Operating
Equity Risk Levies & User Charges
Knowledge and
Sharing Bandwidth
De-risked Business Model
July ‘11

18. Benchmarking with 365 Day Economies
15640 sq. km
District
Area 4355 sq. km
MMR
(sq km)
1483 sq. km
600 sq. km 415 sq. km 1104 sq. km
697 sq. km
Greater Mumbai Urban 114 sq. km 99 sq. km 100 sq. km
City/District Mumbai Pune Delhi Chandigarh Gurgaon Singapore Hong Kong Lavasa
3.5 million 0.2 Million 0.3 Million
0.9 Million 4.7 Million
12 Million Urban (2008) 7.1 Million
Greater Mumbai
(2009)
Population 7.2 million 13.9 Million
District
(2001)
18 Million
MMR
GDP Rs. 1302 Rs. 7083 Rs. 8155
Rs. 679 Rs. 1439 Rs. 142 Rs. 231
Billion Billion Billion !!!
Billion Billion Billion Billion
(in 2007) (Greater Mumbai) (converted) (converted)
July ‘11

19. Lavasa ” Planning Strategy
July ‘11

20. Lavasa - Planning Strategy
• Planned for a permanent population of around 3 Lakh (0.3 million),
with tourists estimated at over 20 Lakh (2 million) per annum
• An aspirational yet affordable pricing for multiple socio-economic
classes
– Several design options for residents in each product category
– Rental housing, starter homes, dormitories, budget hotels, affordable entertainment
• Proposed infrastructure of over Rs. 4000 crores is being created
– Many employment opportunities to be created at all levels
• Infrastructure support & service standards across 5 towns for residents
and visitors, well enabled by GIS mapping and e-governance
• New Urbanism design principles combined with an aspirational lifestyle
July ‘11

21. Lavasa ” City Management Services
• A dedicated City Management Services team to deliver a unique value
proposition to its citizens and visitors
– Enhanced quality of community living
• Deliver on governance
– Vision to create a replicable model of City Governance for new Asian cities by
bringing world-class standards to Indian urban life
• Emphasis on Public Safety & Security
– Includes law and order services, fire and disaster prevention, etc.
• Provision of uninterrupted and good quality power to all customers
– With minimal surges/variations that could damage or shorten the life of electronics
and other electrical equipment
July ‘11

22. Lavasa ” City Management Services
• Headed by a specialist City Manager
– Unique to Indian cities
• City Manager Role
– Policy‐making, contract administration, measuring and managing performance
outcomes, process and system engineering
– Assisted by other personnel in Day‐to‐day apparatus of the city’s routine service
delivery functions smoothly
July ‘11

23. Lavasa ” City Management Services
• Five (5 ) specialist divisions for smooth and efficient delivery
Divisions of CMS Some of the key roles and responsibilities
Public Works • Maintains streets , street lights , promenades, footpaths and other public realm areas
• Runs the city’s solid waste management program
Public Safety & Security • Public Safety Planning
• Law and order services , state and police interface
• Fire and disaster prevention ; Parking & Traffic management
Enterprise Utilities • Water & Sewer distribution and collection networks
• Water and sewer pumping and treatment
• Reliable, Sustainable & Uninterrupted Power Service 24 x 7
• Commissioning and handover (smooth transition ) of infrastructure from Projects Department
Property Management • Smooth Residential & Commercial Transitions
• Interface between Projects, Sales and Customer
• Vendor Coordination & Management
• Facility Management & Upkeep for all Public Buildings
• Customer services and operation of the citizen call centre
• Reasonable Housing Limited (workforce housing) , Citizen engagement , lease management
Administration & • General administration operations
Finance • Inter & Intra City Transport
• Asset management
• Materials management, procurement & utility billing
July ‘11

24. Rental Housing
July ‘11

25. Rental Housing ” the thought
• Vital requirement in a city
– Basic work force
– Support staff
– People employed in various business units and establishments
• Forms the backbone of the economy
• Definite need for economical and affordable housing for target group
– Price range : Rs. 500 – Rs. 3000 / a month
July ‘11

26. Rental housing at Lavasa
• An integral part of the Master Plan
– Apartments 300 sq. ft. onwards, across 5 towns; not in just one location
– Total of 30,000 units planned
– 5,000 units ready by 2012 ; 500 units currently under construction
• Ideal for
– Support & service staff ,students, bachelors , executives and staff working in different
companies and staying back at Lavasa
July ‘11

27. Lavasa Tie-ups
July ‘11

28. Lavasa Tie-ups
Tourism , Hospitality & Leisure Education Health& Wellness Corporate//Others
Sports Academies
JUKASO Passionate Developers
Prakash Padukone
Badminton Academy
2000 rooms 2 million visitors 10,000 students tied up Medicity Work /Retail
July ‘11

29. In discussions with
• Theme parks for entertainment and education
• Sport academies
• Other tourism and hospitality brands
July ‘11

30. Lavasa ” Tourism, Hospitality & Leisure
July ‘11

31. • Mid scale hotel at Dasve by ITC, 60 rooms
• Ready and operational since March 2009
• Zodiac coffee shop, Nostradamus bar and Earthen Oven specialty
restaurant
July ‘11

32. • Lavasa’s own fully operational hotel with a panoramic view
• 20 rooms, conference facilities, indoor/outdoor activities
• Vyanjan - multi cuisine restaurant , Breakfast at Machaan – restaurant
at the Nature Trail near Ekaant
July ‘11

33. • Mercure by Accor group, 130 rooms
• Hospitality know-how of the group makes every stay unique, warm,
individual and human
• Celebrations – The 24-hour coffee shop
July ‘11

34. • Operated by Bona Sera Hotels
• Apartment Hotel at Lavasa
• 43 self contained, fully equipped apartments – Studio, 1 BHK, 2BHK
July ‘11

35. SOL Hospitality Ltd.
• Quick service, fine dining and casual dining restaurants operational
– American Diner, Granma’s Homemade Patisserie
– Chor Bizzare (Indian), Tabakh (Lebanese), Oriental Octopus (South East Asian)
– Past Times (English pub)
Chor Bizzare Granma’s Homemade Patisserie
July ‘11

36. Other Restaurants
• Restaurants that serve a variety of cuisine
– Brewberry's - Coffee bar & Sandwiches, burgers, pizzas, salads, etc.
– Fruity Bat (Desserts), Naturals Ice Cream parlour
– Hungry Hippo - Fast food – Burgers & Fries
– Pizzavala - Pizza place
– Subway - Sandwiches and salads
July ‘11

37. • Club managed by International Leisure Consultants, Hong Kong
• Facilities like squash court, tennis court, fully functional gymnasium,
swimming pool, spa, restaurants, pub, etc.
• Asian Opera - Oriental cuisine restaurant, The Deck – all day dining
July ‘11

38. • Lavasa International Convention Centre to be managed by Accor
– 1500 capacity, 16 main convention halls and meeting rooms, A/V facilities
• Boost weekday tourism (meetings, events, conferences & exhibitions)
– Past Conferences : IAPCO Regional Seminar, UBM India Pvt. Ltd., Ernst & Young, etc.
• Operational, bookings opened
July ‘11

39. • Pullman by the Accor group, 258 rooms, business hotel
• Warm hospitality, restful tranquility and high-tech connectivity
• To be operational by 2013
Rendering
July ‘11

40. • Novotel by Accor group, 200 rooms
• Designed for natural living with a lake view
• To be operational by 2012
Rendering
July ‘11

41. • Novotel by Accor group, 200 rooms
• Designed for natural living with a lake view
• To be operational by 2012
Rendering
July ‘11

42. • Doubletree, 150 rooms, 5 star property
• A hotel from the Hilton group
• To be operational by June 2013
July ‘11

43. • ‘Oakwood Residence ‘ by Oakwood Asia Pacific Limited ( a division of
Oakwood Worldwide)
• 150 + unit serviced apartments in Mugaon
• Elegant apartments that combine the spacious comfort of a private
home with the many services of a hotel
• To be operational by 2014
Illustrative not Actual images
July ‘11

44. • First “Tunnel Wash “ Laundry being commissioned at Bhoini
• Meets highest international norms of hospitality
July ‘11

45. • Lakeshore Watersports being managed by Ocean Blue
• Pontoons, Bumper Boats, Personal Water Crafts, Pedal Boats, Kayaks ,
Trampoline, Wibit obstacle, Pool activities
July ‘11

46. • Games arcade for kids
• A variety of games like Neo arcade, Electronic darts, Photo play etc.
July ‘11

47. • Xthrill - Outdoor Adventure Institute managed by Z - Bac Adventure
Institute Pvt. Ltd.
• Activities like rappelling, rock climbing, camping, trekking , zip-line,
zorbing , air rifle shooting, etc.
• Corporate camps in A/c tents
A/c tents
July ‘11

48. Oase
• Water fountain design firm from Germany, designing a multi media
fountain at Lavasa
– Incorporates a laser and sound show
– 60 meter high central jet
July ‘11

49. Space World
• Asia’s first space themed park, Space World under the aegis of USSRC
• Will include Space Camp, Aviation Camp, etc.
July ‘11

50. Sports Academies
• In line with the brand philosophy of lifelong
learning
July ‘11

51. • A championship 18 hole golf course at Dhamanhol by 2013
• ‘Golf Academy’ to be developed at Mugaon by 2014
July ‘11

52. • Football academy by Manchester City Football Club
• Develop and nurture young talent in India
• Scheduled opening in 2014
Illustrative not Actual images
July ‘11

53. • World class hockey academy at Lavasa, tie up with Hockey Australia
– World class hockey coaches to run the academy
• Intellectual property of various Hockey Australia programs, including its
junior development program – Hook in2 Hockey
Illustrative not Actual images
July ‘11

54. • Tennis Academy with Tennis Australia
– Best known for Australian Open
– Coaching and development skills , event management opportunities
Illustrative not Actual images
July ‘11

55. Other Academies
• Rowing academy by Sir Steve Redgrave via Golden Five Limited
• Badminton Academy by Prakash Padukone
Illustrative not Actual images
July ‘11

56. Lavasa ” Education
July ‘11

57. • Association with Ecole hôtelière de Lausanne
• Academic certification from Ecole hôtelière de Lausanne received
– Ensures students can also pursue their Master’s program internationally at Lavasa
• Admissions for the 3rd batch , academic year 2011 begun
Actual images
July ‘11

58. • Co – educational residential school following international curriculum
• Powered by Educomp, India’s largest education company
• Individualized Education Plans based on Learning styles and Multiple
Intelligences
• First batch at Lavasa begins September 2011
Actual images
July ‘11

59. • A nursery school - pre-schooling needs of children from 2 to 6 years
• Managed and run by Educomp, India’s largest education company
• Skill-based knowledge using its unique seven petal approach.
• First batch at Lavasa begins 2011
Actual images
July ‘11

60. • Providing quality education for the economically disadvantaged
sections of society
• English medium school, free education, uniforms, books, meals , pick-up
and drop in state-of-the-art buses and state-of-the-art Resource Centre
• Operational since June 2010
Actual images
July ‘11

61. • A 60 acre campus
– International Baccalaureate Diploma Programme
July ‘11

62. • NSHM – Knowledge Campus, Kolkata to establish India’s first Retail
University at Lavasa
• Scheduled to open in 2012-13
July ‘11

63. • 75 years since inception, based in Bangalore
• Scheduled to open in 2012
July ‘11

64. • The Biomimicry Guild, USA to set up a Biomimicry Institute at Lavasa
– Exhibit centre that chronicles the science of Biomimicry , Educational workshops
– Collaboration to develop a Biomimetic building at Lavasa
July ‘11

65. Educational Workshops
• Educational workshops at regular intervals
– Executive Program in Airport and Airlines Systems - with The Massachusetts Institute of
Technology’s Office of Professional Education (MIT PE)
– Security Awareness Workshop by Max Security (Israeli security consultant firm)
– Auto design workshop by Chris Bangle
– Classical Studies workshop
– High powered Innovation by Royal College of Art
Executive Program in Airport and Airlines system workshop inaugurated by Auto Design workshop by Chris Bangle
Mr. Praful Patel, former Union Minister of Civil Aviation
July ‘11

66. Lavasa ” Health and Wellness
July ‘11

67. • Part of the proposed 200 acre for health & wellness development
• R&D facilities in addition to long term & therapeutic care
• Operational since January 2010
July ‘11

68. Apollo Pharmacy
• Operational since March 2009 in Dasve
July ‘11

69. • Delhi based Retirement Resort developer
• 31 acres development at Dasve
• Utsav – Expected to have 500 Villas & Apartments
Actual Image
Rendering
July ‘11

70. The Lavasa Associates
July ‘11

71. World Class Service Providers
Planning
Services
Architectural
Services
HAFEEZ CONTRACTOR
Subodh Kerkar - Installation Artist
RANJIT SINH ASSOCIATES
Architects
Soda (Thailand)Ltd.
Business Plan &
Market Research
July ‘11

72. World Class Service Providers
Business
Strategy
Branding & Zafar Hai , film maker
Marketing
ICT & GIS
Legal
Advisors Markand Gandhi & Co. Agarwal Law Associates
Magwells LITTLE & COMPANY
Financial
Partners
July ‘11

73. Environment Initiatives
Objectives
• Protecting the existing natural habitat
• Further enhancing the habitat
July ‘11

74. Environment Initiatives
Water
Air Biodiversity
Food Sustainable Natural
Sustainability development Resources
Parks,
gardens,
Waste green spaces
Management Energy
July ‘11

75. Environment Initiatives ” Water
• Rainwater Management
– Check dams , Nallah bunding
– Increases the Ground Water Level thereby boosting biodiversity
– 50 to 60% increase in Biomass Generation
– Reduction in Soil Erosion
– Integrated Rainwater Management processes underway
July ‘11

76. Environment Initiatives ” Water
• CCT (Continuous Contour Trenching) to prevent soil erosion
Before After CCT
July ‘11

77. Environment Initiatives ” Water
• Maintaining Water Quality
– Treatment of sewage done to highest tertiary standards using both UV & Ozonisation
– Quality of treated water better than lake raw water
– Centralized and de-centralized treatment plants
– Explore new technologies for water / sewage treatment such as Soil Biotechnology
(developed by IIT Mumbai)
• Special Initiative - Ecological Mapping of Lake Water
2.4 MLD Permanent STP Package STP Soil Bio-technology
July ‘11

78. Environment Initiatives - Biodiversity (flora)
“ Conservation of existing flora
” Stopped the existing practice of slash and burn cultivation through mass awareness
” Use of certified fuel wood made compulsory to prevent tree cutting
April 2002 April 2010
July ‘11

79. Environment Initiatives ” Biodiversity (flora)
• Conservation of existing flora
– Tree transplantation
– Preservation of ‘Top Soil’ for further use in landscaping.
– Creation of Watch Towers to ensure watch and quick identification of forest fires
Tree Transplantation Watch Tower
July ‘11

80. Environment Initiatives ” Biodiversity (flora)
• Enhancement of existing flora
– Mass Plantation
– Hydroseeding to prevent soil erosion and facilitate quick vegetation
– Imported technology ; Advisory Services of Mr Doug Wimble, Ex-President IECA
(International Erosion Control Association)
– Completed over 365 acres - 1st time in India done successfully
• Soil Bio-Engineering
– Use of natural and eco-friendly material for slope protection during monsoon
July ‘11

81. Environment Initiatives - Biodiversity (fauna)
• Ensuring minimal human – animal conflict during and after
development
• Development of a continuous animal corridor
• Creation of wildlife corridors and artificial water holes
• Release of fish in dam water, aquatic birds and deer to maintain a
healthy bio diversity
July ‘11

82. Impact of Initiatives ” Images
July ‘11

83. Environment Initiatives - Hydroseeding
During application
July ‘11

84. Environment Initiatives - Hydroseeding
Result after 30 days during monsoon
July ‘11

85. Environment Initiatives - Slope Greening
April 2005
July ‘11

86. Environment Initiatives - Slope Greening
April 2010
April, 2010
July ‘11

87. Satellite Images of Dasve
0 1.25 2.5 5 7.5 10 12.5
Kilometers
0 1.25 2.5 5 7.5 10 1
Apr 2002 Apr 2009
July ‘11

88. Vegetation Mapping Results- Dasve
Dasve
2002 2009
Sr.
Classes Area in Area in Total Area in Area in Total
No.
Sq.km % Vegetation % Sq.km % Vegetation %
1 Vegetation 1.84 18.8 1.93 19.71
2 Dense Vegetation 2.99 30.54 3.41 34.83
3 Shrub 2.45 25.02 2.68 27.38
4 Barren Land 1.94 19.82 74.36 0.94 9.6 81.92
5 Water Body 0.4 4.09 0.46 4.7
6 Sand 0.15 1.53 0.17 1.74
7 Built-Up 0.02 0.2 0.2 2.04
Total 9.79 100 9.79 100
July ‘11

89. Other Initiatives
July ‘11

90. Environment Initiatives ” Natural Resources
• Promoting the use of bamboo in all its uses
– Icon of sustainability – highest carbon sequestration amongst all floral species
– Tensile strength of steel
• Lavasa Bamboocrafts Ltd.
– A factory that produces furniture and decorative artefacts made out of locally
available bamboo
July ‘11

91. Environment Initiatives ” Nature Tourism
• Number of tourist attractions and symbols of sustainable development
– Theme based Nature Trails
– Neighborhood Parks, Plazas, Avenue Plantations, Promenade Beautification , Ravine
beautification - being developed in phase-wise manner
• Nursery established in Bhoini – current stock 50,000 saplings
– For local and commercial purposes
July ‘11

92. Environment Initiatives ” Food
• Organic Farm over sample area under development
– Consultancy with INORA (Institute of National Organic Agriculture)
– Current organic crops grown : beetroot, potato, tomato, bottle gourd,
• Level 1 organic certification already received for food produced
• Future plans -Agro-based tourist attraction ,Community Farming
Fresh organically grown tomatoes within the
Organic farm – Tomato
Bhoini nursery at Lavasa
July ‘11

93. Environment Initiatives ” Air
• Recording of metrological parameters daily through 3 stations
• Monitoring of air quality as per Environment Management Plan
• Measures adopted to control dust pollution
– Sprinkling of water over roads to prevent dust pollution during construction
– Water sprinkling during crusher operations, plantation around, use of PPE (dust
masks) in such working areas
– A mobile pollution measuring van
Mobile Pollution Control Measuring Van Weather Monitoring Unit
July ‘11

94. Environment Initiatives - Waste Management
• Compulsory segregation of solid waste initiated - 2-bin system
– Bio-degradable waste treated using Organic Waste Convertor technology
– Manure produced is used internally for landscaping.
– Recyclable waste is taken away by recyclers
• Installation of Vermi compost units
Organic Waste Converter Vermi Compost Units
July ‘11

95. Environment Initiatives - Waste Management
• Integrated solid waste management (SWM) plan being put in place
– Plans to facilitate door to door collection, transportation, sorting and its disposal .
– State of the art sanitary landfill being created to dispose off the inert waste material
– Mobile toilets are placed in many places to facilitate proper hygienic conditions
Portable toilets for labor camps
July ‘11

96. Environment - Special Initiatives
July ‘11

97. Environment - Special Initiatives
• Pioneering Biomimicry – a science that uses nature as a model to
measure & mentor
• To be actively incorporated in Lavasa development
• In collaboration with The Biomimicry Guild, USA
July ‘11

98. Environment - Special Initiatives
• Address by Janine Benyus , co founder of The Biomimicry Guild, USA &
winner of 2009 Champion of the Earth award in Science & Innovation
(UNEP)
July ‘11

99. Environment - Special Initiatives
• Positioning Lavasa as a sustainable city in Asia
• Implementation of Ecological Performance Standards underway
– With The Biomimicry Guild, U.S.A.
• Renewable energy options integrated in design for Mugaon (second
town) aim for 10 – 15 % of total energy requirement
• Techno-commercial evaluation for establishing wind farms, mini-hydel
power stations and solar farms underway
• Energy Plantation option also being explored
• Dual purpose of greening as well as generation of renewable electricity.
July ‘11

100. Environment - Special Initiatives
• Green Rating System for Cities
– Lavasa - Part of Core Committee constituted by IGBC (Indian Green Building Council)
for setting up standards and guidelines for establishing Green Cities in India
• Green Building Certification
– Fortune Select Dasve certified (LEED India – NC ; Silver rating)
– Christ College under evaluation
– Evaluating possibility of having major public buildings as LEED India certified
• IECA (International Erosion Control Association) being approached for
new measures for Erosion Control and Slope Stabilization
• Carbon footprint evaluation being explored for Phase 1
July ‘11

101. Environment Initiatives ” Certification
• Green Building Certification (LEED India - NC) for Fortune Select Dasve
hotel awarded
– Awarded by Indian Green Building Council
– Accorded ‘Silver Rating’
July ‘11

102. Corporate Responsibility Initiatives
July ‘11

103. Corporate Responsibility
• Villager resettlement and rehabilitation
– Gaothans created
– Employment opportunities
– Health and education facilities
– Potable treated water, Road connectivity
Villager’s Gaothan Children at the creche
July ‘11

104. Corporate Responsibility
• Crèche for 800 children
– Day-care centre
– New born babies to 12 – year olds
– Food , education and entertainment facilities
– Regular health camps and vocational training
July ‘11

105. Corporate Responsibility
• Christel House Lavasa - Offering quality education to children from
economically disadvantaged section
Morning prayers during Assembly Kids in classroom
Children in Music class Mid-day meal
July ‘11

106. Corporate Responsibility
• Christel House Lavasa - New Resource Centre
– Educational aids like computers, LCD projector and books
– Inaugurated by Pantaloons Femina Miss India 2011 winners
The New Resource Centre
Glimpses from the Resource Centre inauguration
July ‘11

107. Corporate Responsibility
• Regular vocational training and health check-up camps
Pulse Polio Campaign Regular Health Check up Eye camp
SHG (women’s empowerment) meeting Meeting with Govt. officials and SHG Distribution of school uniforms
July ‘11

108. Corporate Responsibility
• Technical skills training workshop of locals undertaken with Career
Launcher
– Electrical, plumbing, gardening , etc.
– Classroom and onsite training
• Discussions on with Grameen Bank (Noble Laureate Prof Yunus)
– Create a Grameen House at Lavasa
– Entrepreneurship development of villagers through micro-finance
July ‘11

109. Corporate Responsibility
• Free cancer screening camp organised by Ms. Deveika Bhojwani
• Screening, Awareness camp at Bhoini and Apollo Lavasa
• Attended by approximately 350 women from villages around Lavasa
July ‘11

110. Corporate Responsibility
• Diwali celebrated with children from the creche and nearby schools
• Shamiana decorated with Diwali theme, Diwali sweets ,music and
dance, magic and puppet show
July ‘11

111. Lavasa in Media
• Advertising in strategic publications on a continuous basis
• Full page Lavasa ads in Times of India, Economic Times, Maharashtra Times, Hindustan
Times , Daily News and Analysis (DNA) , etc.
July ‘11

112. Taking a thought leadership stance
July ‘11

113. Lavasa Future Cities
• An initiative in association with the Times of India that focusses on urban development &
management
– Campaign focused on need for new cities
– Triggering conversations
– Pushing for more workable governance structures
• Initiatives undertaken
– Creation of a special website – www.lavasafuturecities.com
– A pan-India Citizen Connect Initiative across 7 major metros
– Spots on Radio Mirchi , Promos on Times Now , SMS campaign (50 lakh sms ; pan
India)
– Vertical specific ads and articles in all editions of Times of India - Town planning ,
City Governance, Environment, etc.
– Outdoors on the Mumbai- Pune Expressway
– Web banners on key websites
July ‘11

114. Lavasa Future Cities
• Triggering a conversation
Nov / Dec 2009
July ‘11

115. Lavasa Future Cities: Ads and Articles
• Sensitizing the Indian publics towards the need for new cities
Dec 2009 – Apr 2010
July ‘11

116. City Planning and Governance Summit
• Modeling the New Urban India – A panel discussion with industry experts , Government ,
corporate entities and citizens on the cause of building more liveable cities of the future.
Jan 2010 , Mumbai
July ‘11

117. City Planning and Governance Summit
• Modeling the New Urban India – A panel discussion with industry experts , Government ,
corporate entities and citizens on the cause of building more liveable cities of the future.
Jan 2010, Mumbai
July ‘11

118. Continuing conversations -
The ‘Urban Longings’ series
July ‘11

119. Lavasa Future Cities
• ‘Urban Longings’ - An article series by India’s leading minds on the need
for creating new cities in India
– Dr. APJ Abdul Kalam
– MJ Akbar
– Suhel Seth
– Geeta Doctor
– Gautam Bhatia
– Rahul Bose
– Brinda Somaiya
– Santosh Desai
– Tasneem Mehta
– Swaminathan Anklesaria Aiyar
July ‘11

120. Lavasa Future Cities
Sept - Oct 2010 – Urban Longings series in Times of India
July ‘11

121. Lavasa Future Cities
• An article series by India’s leading minds on the need for creating new
cities in India in the Maharashtra Times
– Dr. Raghunath Mashelkar
– Dr. Mohan Agashe
– Vidyadhar Walawalkar
– Govind Shrikhande
– Chandrashekhar Prabhu
– Dr Sanjay Oak
– Paresh Mokashi
– Achyut Godbole
– Sunil Karve
– Sonali Kulkarni
July ‘11

122. Lavasa Future Cities
Sept - Oct 2010 – Urban Longings series in Maharashtra Times
July ‘11

123. Urban Longings on ET Now
• A televised debate series
• Lively debate with a cross section of panelists including corporates,
policy makers, etc.
• Aimed at triggering conversations on need for new cities
Panelists of the various city debates
Mumbai Mumbai Delhi Delhi Pune Bangalore
Ajit Gulabchand Anuj Puri Ajit Gulabchand Dr. Abad Ahmad Anil Dharker Anil Menon
Arun Nanda Madabhi Puri Buch D.R. Kaarthikeyan Dr. Ajay Dua Anu Agha Dr. A. Ravindra
Dr. Indu Shahani Rajgopal Nogja Dr. Kiran Bedi C P Jain Arun Shourie NR Narayana Murthy
Shirish Sankhe Sebastian Morris Shirish Sankhe Suresh P Prabhu Ashwini Bhide Swati Ramanathan
Vijay Kalantri Dr. S.B Mujumdar
July ‘11

124. Urban Longings on ET Now
• Debate and discussions on aspects like impact of migration, funding of
city development and infrastructure, etc.
Panelists at Delhi debate Panelists at Mumbai debate
July ‘11

125. Urban Longings on ET Now
• Debate and discussions on aspects like need for new cities, use of
technology optimally in cities , environmental sensitivity, etc.
Panelists at Bangalore debate
Panelists at Pune debate
July ‘11

126. City Planning and Governance Summit ” Lavasa
• Summit policy makers, corporates and experts from various fields
• Identifying innovative solutions for the challenges facing our cities
– Governance , Technology optimization, etc.
July ‘11

127. Lavasa Future Cities ” Accolades
• Silver Medal at Olive Crown Awards for creative excellence in ‘green’
communication
– Awarded for pioneering work in communicating sustainability
– Instituted by the Indian chapter of the International Advertising Association (IAA)
with knowledge partner TERI (The Energy Resource Institute)
– Awarded at Goafest 2011 – India’s biggest advertising and awards festival conducted
by the Advertising Agencies Association of India (AAAI) and The Advertising Club
Bombay (ACB)
July ‘11

128. Events
July ‘11

129. • Launch of Lavasa Holidays – Mesmerizing Monsoon
– Package that offers stay, meal vouchers, adventure sports, watersports, spa, etc.
– Day packages, Stay package
July ‘11

130. PFMI 2011 winners visit Lavasa
• PFMI 2011 winners visit Lavasa
– Launch of Lavasa Holidays
– Fashion show by PFMI 2011 winners,
– Audience quiz, Music & Dance
July ‘11

131. PFMI 2011 winners visit Lavasa
• Inauguration of New Resource Centre at Christel House Lavasa
– Educational aids like computers, LCD projector and books
The New Resource Centre
Glimpses from the Resource Centre inauguration
July ‘11

132. • Lavasa Women’s Drive in aid of Cancer Prevention through Early
Detection
• 3rd Edition had 503 cars, 2011 women
• Additional Flag off point : Pune
• A specially composed Lavasa Women’s Drive Anthem and T shirt
Aishwarya Rai Bachchan at the Lavasa Women’s Drive award
Deveika Bhojwani, Anuradha Paraskar, Shibani Kashyap, Pooja
ceremony
Chopra , Anita Dongre and Roopa Ganguly at the anthem launch
July ‘11

133. Certificate from Limca Book of Records, acknowledging Lavasa Women's Drive 2010 as
"India's Biggest All-Women Car Drive
July ‘11

134. July ‘11

135. Bengal Post
July ‘11

136. ‘Ayushyavar Bolu Kaahi’
• 700th show of the popular Marathi program ‘Ayushyavar Bolu Kaahi’
presented by Lavasa in Pune
• More than 3000 people attended the event
• Performances by noted artists Salil Kulkarni, Sandeep Khare, Urmila
Dhangar etc.
Salil Kulkarni, Sandeep Khare and the group in action The full auditorium
July ‘11

137. • Association with MIFTA - taking Marathi films and theatre awards to an
international location
• Attended by who’s who of Marathi entertainment industry
• Awards function at Dubai, Cricket match with stars
Ajit Gulabchand handing over the award Ajit Gulabchand handing over the award to
to Prakash Amte and Mandatai Amte Mr. Bachchan for his Marathi film “Vihir”
July ‘11

138. • Marathi film and theatre personalities at Lavasa
At Christel House, Lavasa
Enjoying city tour
Admiring Bamboosa products
July ‘11

139. • Association with Autocar Awards as a destination partner - jury testing,
panel discussion
• Luminaries like Narain Karthikeyan, Dilip Chhabria , Hormazd Sorabjee ,
Manwendra Singh, Renuka Kirpalani , etc.
• Presentation of Green Car Award by Lavasa
Ms. Anuradha Paraskar of Lavasa
presenting the Green Car award Panel discussion at Lavasa
July ‘11

140. • Amalgamation of art, culture, dance & music
• Interactive workshops
• Live performance by various artists
• Stalls run by prominent NGOs and individual artists.
Bollywood singer Abhijeet Bhattacharya performs live Achyut Palav conducting a calligraphy workshop
July ‘11

141. • Literature Live - A literature festival in association with Times of India -
at NCPA and Dasvino Town & Country Club at Lavasa
• Workshops, interactive sessions
• Chaired by Anil Dharker, Festival Director, presence of authors like
Chetan Bhagat, CP Surendran, Bachi Karkaraia, etc.
July ‘11

142. Visit by Prof. Yunus at Lavasa
• Prof. Muhammad Yunus, Nobel Peace Prize winner and the Founder of
the Grameen Bank and the Grameen Creative Lab at Lavasa, 23rd March’10
July ‘11

143. Cisco ” Wipro tie up with Lavasa
• Press conference to announce the partnership of Cisco and Wipro with Lavasa
July ‘11

144. • Rock n Hills - A 3 -day music fest at Lavasa
• Featuring artistes like Shankar Ehsaan Loy, Gary Lawyer, Shibani Kashyap, etc.
July ‘11

145. Media Buzz
MIT Professional Education at Lavasa Sir Nick Faldo visits Lavasa
Biomimicry Guild Press Conference Apollo Lavasa Hospital Inauguration by Sh. Ashok Chavan, CM of Maharashtra
July ‘11

146. Lavasa ” City Development Status
• Substantial infrastructure completed
• First town, Dasve : Under active implementation
• Mugaon Master Plan ready, infrastructure under execution
July ‘11

147. Aerial View - Dasve
July ‘11

148. Aerial View - Dasve
July ‘11

149. Aerial View - Dasve
July ‘11

150. Aerial View - Dasve
July ‘11

151. Dasve Promenade
July ‘11

152. City Services at Lavasa
July ‘11

153. City Management Services Building
Town Hall - Administrative Building
July ‘11

154. City Services
Police Station Post Office
July ‘11

155. City Services
State Bank of India branch at Lavasa
Citizen Call Centre
Union Bank of India branch at Lavasa
July ‘11

156. City Services
Petrol Pump Public Safety Centre
July ‘11

157. City Services - Healthcare
Apollo Lavasa Hospital Apollo Pharmacy
July ‘11

158. City Services ” Retail
Grocery outlet
Apparel outlet
Home Town outlet (home interiors solution provider)
July ‘11

159. Information Centre Building
July ‘11

160. Infrastructure at Lavasa
July ‘11

161. Roads
Internal Roads
Access Roads
July ‘11

162. Dasve Dam
July ‘11

163. Infrastructure
Water Treatment Plant
July ‘11

164. Infrastructure
Sewage Treatment Plant
July ‘11

165. Infrastructure
Telecom Tower Transmission Lines
Server Room
GIS support
July ‘11

166. Helipad
Helipad
July ‘11

167. Residences at Lavasa
July ‘11

168. Residential
Lakeside Apartments
July ‘11

169. Residential
Lakeside Apartments
July ‘11

170. Residential- Villas
July ‘11

171. Hospitality at Lavasa
July ‘11

172. Hotels at Lavasa : Ekaant ”The Retreat
July ‘11

173. Hotels at Lavasa: Fortune Select Dasve
July ‘11

174. Hotels at Lavasa : Waterfront Shaw Apartment Hotel
July ‘11

175. Hotels at Lavasa : Mercure Lavasa
July ‘11

176. Tourism & Leisure at Lavasa
July ‘11

177. F& B Options at Lavasa
American Diner
Vyanjan
Zodiac
July ‘11

178. F& B Options at Lavasa
• Breakfast at Machaan – the restaurant at the Nature Trail near Ekaant
PFMI 2011 winners at Machaan PFMI 2011 winners at Machaan
July ‘11

179. F& B Options at Lavasa
Krazy Koala at Lakeshore
Brewberrys - the coffee bar
Granma’s Homemade Patisserie
July ‘11

180. F& B Options at Lavasa
Earthen Oven – North Indian cusine
Chor Bizzare – Kashmiri cuisine
Tabakh – Lebanese restaurant
July ‘11

181. F& B Options at Lavasa
Ice cream Parlour
Oriental Octopus
Past Times
July ‘11

182. F& B Options at Lavasa
Subway
Pizzavala
Hungry Hippo
July ‘11

183. Tourism at Lavasa
Lakeshore Watersports
* PFMI 2011 winners at Lakeshore Watersports
July ‘11

184. Tourism at Lavasa
Lavasa International Convention Centre
July ‘11

185. Tourism at Lavasa
Bamboosa factory, Nursery
July ‘11

186. Tourism at Lavasa
Xthrill – Adventure Academy
July ‘11

187. Tourism at Lavasa
Xthrill – Adventure Academy
* PFMI 2011 winners at Xthrill
July ‘11

188. Leisure at Lavasa
Dasvino Town & Country Club
July ‘11

189. Leisure at Lavasa
Games Arcade, Kid’s Play Area
July ‘11

190. Leisure at Lavasa
Urban Park , Park Plaza
July ‘11

191. Leisure at Lavasa
Viewing Galleries
July ‘11

192. Leisure at Lavasa
Nature Trails
July ‘11

193. To sum up….
• A planned hill city – 1/5th the size of Municipal Corporation of
Greater Mumbai
• Inclusive & sustainable city
• Opportunities for Tourism, Hospitality , Leisure , Retail & Business
• Not just a real estate project, an urban
management & development company
• Based on New Urbanism
• Environmentally conscious
• Vantage location
• Strong promoter backing
• Good project viability
July ‘11

194. Disclaimer
• Lavasa Corporation Limited is proposing, subject to receipt of requisite approvals, market conditions
and other considerations, a public issue of its equity shares and has filed a Draft Red Herring
Prospectus with the Securities and Exchange Board of India (“SEBI”) which is available on the
website of SEBI at http://www.sebi.gov.in; and the websites of the Book Running Lead Managers at,
http://www.icicisecurities.com;http://www.kmcc.co.in; http://www.morganstanley.com/indiaofferdocu
ments; and http://axisbank.com.
• Potential investors should note that investment in equity shares involves a high degree of risk and
should refer to the section “Risk Factors” in the Draft Red Herring Prospectus. These materials are
not for publication or distribution, directly or indirectly, in or into United States (including its
territories and possessions, any state of the United States and the District of Columbia). These
materials are not an offer of securities for sale into the United States, Canada or Japan. The
securities referred to herein have not been and will not be registered under the U.S. Securities Act of
1933, as amended, and may not be offered or sold in the United States, except pursuant to an
applicable exemption from registration.
July ‘11