Social Connect is a new tool that allows users to discover more information about leads, prospects, and customers through their social media profiles. It locates all the active social media accounts a prospect is associated with by searching using just their email address. Marketing, sales, and customer support staff can then view a prospect's social media profiles and activities without needing to search for them. The tool provides benefits like engaging with prospects in a non-sales environment, tailoring presentations based on social media interests, and raising a company's brand awareness.