Updates and Insights on an Evolving Market
Peter Wilson - CEO, LashBack
Mailcon, New York
July 2018
LashBack’s President and CEO, Peter Wilson, recently had the honor of speaking at Mailcon in New York City. His presentation included high-level insights on the email market ranging from domain and IP relationships to quality and inboxing trends.
“There are meaningful variances in the approaches used by mail providers and ESPs,” Wilson says in the presentation. “You need the right data and insights to maximize inboxing.” Also featured in the presentation are detailed graphics based on real data to show how unexpected relationships can lead to actionable opportunities.
About LashBack®
Founded in 2003 by marketers with a vision of how to make email more safe and effective, LashBack® has grown to become an authority and go-to resource for email compliance and intelligence.
LashBack® is a patent-holder with a long history of innovation, collecting and leveraging data, and advocating for best practices. We continue to focus on creative ways to bring insights to our clients with services spanning every aspect of email marketing and a recent expansion into additional digital marketing channels. Whether you represent a large brand or are just getting started -- are more focused on risk or growth -- we have the information and services to help you accomplish your objectives.
LashBack Presentation at Mailcon January 2018LashBack, LLC
Data-driven Insights and Opportunities in Email
Peter Wilson - CEO, LashBack
Mailcon – Las Vegas
January 2018
LashBack’s President and CEO, Peter Wilson, recently had the honor of speaking at Mailcon in Las Vegas, Nevada. His presentation at the event focused on message quality and various characteristics of an email that can affect inboxing rates among different CEPs.
“Email is a powerful but complex marketing channel,” Wilson says in the presentation. “In order to succeed, you need to do the right analytics… at the right time, using the right data.” Over a series of slides that include in-depth graphic representations and detailed analysis of real data, he shows how LashBack’s data insights can provide businesses with the clarity needed to understand a company’s own inboxing rates. For example, quality issues such as authentication, length of HTML, and use of special characters will impact delivery.
About LashBack®
Founded in 2003 by marketers with a vision of how to make email more safe and effective, LashBack® has grown to become an authority and go-to resource for email compliance and intelligence.
LashBack® is a patent-holder with a long history of innovation, collecting and leveraging data, and advocating for best practices. We continue to focus on creative ways to bring insights to our clients with services spanning every aspect of email marketing and a recent expansion into additional digital marketing channels. Whether you represent a large brand or are just getting started -- are more focused on risk or growth -- we have the information and services to help you accomplish your objectives.
We'll take a data-driven look at the past year to highlight how email has evolved and discuss examples of the biggest issues facing email marketers today.
LashBack Presentation at Mailcon August 2019LashBack, LLC
LashBack Presents at Mailcon NY 2019
In August, several members of the LashBack team attended the Mailcon and Affiliate Summit East conferences in New York. The conferences provide a great opportunity for our team to meet with clients and contacts, and stay on top of what is going on in the world of digital marketing. It was a busy few days with lots of productive meetings and conversations.
As in previous years, LashBack CEO Peter Wilson gave a presentation at Mailcon, diving into the deep reservoir of LashBack data to find unique and actionable insights for the audience. This year’s presentation, “A Deeper Look at the Consumer Experience” contained an overview of some of the trends in email quality and delivery, with an emphasis on how different emailing practices are viewed by consumers. Building upon previous Mailcon presentations, some common themes around quality and prioritizing the consumer experience were explored with detailed examples. As the data continues to show us, the influence of greater transparency driven by technology and consumer expectation are sure to have an effect on the business practices of effective marketers.
LashBack Presentation at Mailcon January 2019LashBack, LLC
On January 5th, LashBack CEO Peter Wilson delivered an impactful presentation entitled “Building Long-Term Value in Email” at Mailcon in Las Vegas. Utilizing LashBack’s unique insights on email, the presentation focused on how the market is evolving -- with a clear need to focus on the consumer experience and what actions deliver long-term business value.
Prioritizing best practices does not mean focusing only on optimizing message components and inboxing, it has to consider the consumer experience. There must be a relationship with the consumer and LashBack has developed a comprehensive view of this relationship that includes quality, volume, relevance and trust.
Included again in this year’s Mailcon presentation was a wealth of insights on quality, performance and delivery rates. However, with new standards being implemented in response to data breaches and privacy issues, there should be a renewed focus on consumer value and protection. The presentation points out that keeping the consumer experience at the forefront is critical to maximizing longer-term revenue opportunities and business value.
About LashBack
LashBack is a leading provider of digital marketing intelligence to major brands, agencies and networks. The business is a patent-holder that has been awarded for innovation, recognized as a member of the Online Trust Honor Roll, and a consistent advocate for best practices over more than a decade. Whether you represent a large brand or are just getting started -- are more focused on risk or growth -- we have the information and services to help you accomplish your objectives.
The document outlines 117 rules for email marketing. It separates the rules into two categories: 11 Fundamental Imperatives that should always be followed, and the remaining 106 Practice Guidelines that may be implemented differently depending on each company's needs. The rules cover topics like obtaining subscriber permission, list and data management, email design, personalization, and ongoing testing and improvement. Following these rules is meant to help email marketers maximize subscriber engagement and compliance while minimizing unsubscribes and complaints.
6 Retail Email Marketing Priorities for 2015Chad S. White
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year.
To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world examples that allow you to take a deep-dive into the topics that are most important to you:
1. Reassessing program goals
2. Getting mobile-friendly
3. Optimizing snippet text
4. Increasing targeting and personalization
5. Building out triggered emails
6. Keeping inactivity in check.
Check out this slide deck and see why making progress on each of these priorities between now and October will get your email program in excellent shape for the upcoming holiday season.
Email Tactics Customers Hate and Why Marketers Continue to Use ThemLitmus
The document summarizes a webinar discussing email tactics that customers hate and why marketers continue to use them. The webinar covered several reasons why marketers use annoying tactics, including that they are legal, competitors are doing it, and email metrics look good. However, the webinar argues these reasons are flawed and that over-reliance on technology and data is causing marketers to make decisions that actually hurt email programs and subscriber relationships over time. The webinar advocates for taking a more holistic and customer-centric view of email marketing success.
This session looks at the principles of Search Engine Optimisation (SEO) to attract website visitors, and the tools and techniques for tuning website effectiveness. Using book marketing examples, it focuses on so-called organic search (natural search) and doesn't try to cover everything: rather it zeroes in on the most important things that website owners can do themselves with minimal technical knowledge.
Search Engine Optimisation is part of the broader field of Search Engine Marketing (SEM). The related Part 2 presentation covers Paid Search using Google Adwords, YouTube and similar opportunities and briefly looks at measuring results using Google Analytics.
Martin Taylor, Director, Digital Strategies Limited, Auckland, New Zealand
LashBack Presentation at Mailcon January 2018LashBack, LLC
Data-driven Insights and Opportunities in Email
Peter Wilson - CEO, LashBack
Mailcon – Las Vegas
January 2018
LashBack’s President and CEO, Peter Wilson, recently had the honor of speaking at Mailcon in Las Vegas, Nevada. His presentation at the event focused on message quality and various characteristics of an email that can affect inboxing rates among different CEPs.
“Email is a powerful but complex marketing channel,” Wilson says in the presentation. “In order to succeed, you need to do the right analytics… at the right time, using the right data.” Over a series of slides that include in-depth graphic representations and detailed analysis of real data, he shows how LashBack’s data insights can provide businesses with the clarity needed to understand a company’s own inboxing rates. For example, quality issues such as authentication, length of HTML, and use of special characters will impact delivery.
About LashBack®
Founded in 2003 by marketers with a vision of how to make email more safe and effective, LashBack® has grown to become an authority and go-to resource for email compliance and intelligence.
LashBack® is a patent-holder with a long history of innovation, collecting and leveraging data, and advocating for best practices. We continue to focus on creative ways to bring insights to our clients with services spanning every aspect of email marketing and a recent expansion into additional digital marketing channels. Whether you represent a large brand or are just getting started -- are more focused on risk or growth -- we have the information and services to help you accomplish your objectives.
We'll take a data-driven look at the past year to highlight how email has evolved and discuss examples of the biggest issues facing email marketers today.
LashBack Presentation at Mailcon August 2019LashBack, LLC
LashBack Presents at Mailcon NY 2019
In August, several members of the LashBack team attended the Mailcon and Affiliate Summit East conferences in New York. The conferences provide a great opportunity for our team to meet with clients and contacts, and stay on top of what is going on in the world of digital marketing. It was a busy few days with lots of productive meetings and conversations.
As in previous years, LashBack CEO Peter Wilson gave a presentation at Mailcon, diving into the deep reservoir of LashBack data to find unique and actionable insights for the audience. This year’s presentation, “A Deeper Look at the Consumer Experience” contained an overview of some of the trends in email quality and delivery, with an emphasis on how different emailing practices are viewed by consumers. Building upon previous Mailcon presentations, some common themes around quality and prioritizing the consumer experience were explored with detailed examples. As the data continues to show us, the influence of greater transparency driven by technology and consumer expectation are sure to have an effect on the business practices of effective marketers.
LashBack Presentation at Mailcon January 2019LashBack, LLC
On January 5th, LashBack CEO Peter Wilson delivered an impactful presentation entitled “Building Long-Term Value in Email” at Mailcon in Las Vegas. Utilizing LashBack’s unique insights on email, the presentation focused on how the market is evolving -- with a clear need to focus on the consumer experience and what actions deliver long-term business value.
Prioritizing best practices does not mean focusing only on optimizing message components and inboxing, it has to consider the consumer experience. There must be a relationship with the consumer and LashBack has developed a comprehensive view of this relationship that includes quality, volume, relevance and trust.
Included again in this year’s Mailcon presentation was a wealth of insights on quality, performance and delivery rates. However, with new standards being implemented in response to data breaches and privacy issues, there should be a renewed focus on consumer value and protection. The presentation points out that keeping the consumer experience at the forefront is critical to maximizing longer-term revenue opportunities and business value.
About LashBack
LashBack is a leading provider of digital marketing intelligence to major brands, agencies and networks. The business is a patent-holder that has been awarded for innovation, recognized as a member of the Online Trust Honor Roll, and a consistent advocate for best practices over more than a decade. Whether you represent a large brand or are just getting started -- are more focused on risk or growth -- we have the information and services to help you accomplish your objectives.
The document outlines 117 rules for email marketing. It separates the rules into two categories: 11 Fundamental Imperatives that should always be followed, and the remaining 106 Practice Guidelines that may be implemented differently depending on each company's needs. The rules cover topics like obtaining subscriber permission, list and data management, email design, personalization, and ongoing testing and improvement. Following these rules is meant to help email marketers maximize subscriber engagement and compliance while minimizing unsubscribes and complaints.
6 Retail Email Marketing Priorities for 2015Chad S. White
Getting ready for the holiday season is almost a year-round effort—which is to say you’re preparing for November and December the other 10 months of the year.
To help you prep, I discuss 6 retail email marketing priorities in this slide deck, which includes supplemental links to research reports, articles, and real-world examples that allow you to take a deep-dive into the topics that are most important to you:
1. Reassessing program goals
2. Getting mobile-friendly
3. Optimizing snippet text
4. Increasing targeting and personalization
5. Building out triggered emails
6. Keeping inactivity in check.
Check out this slide deck and see why making progress on each of these priorities between now and October will get your email program in excellent shape for the upcoming holiday season.
Email Tactics Customers Hate and Why Marketers Continue to Use ThemLitmus
The document summarizes a webinar discussing email tactics that customers hate and why marketers continue to use them. The webinar covered several reasons why marketers use annoying tactics, including that they are legal, competitors are doing it, and email metrics look good. However, the webinar argues these reasons are flawed and that over-reliance on technology and data is causing marketers to make decisions that actually hurt email programs and subscriber relationships over time. The webinar advocates for taking a more holistic and customer-centric view of email marketing success.
This session looks at the principles of Search Engine Optimisation (SEO) to attract website visitors, and the tools and techniques for tuning website effectiveness. Using book marketing examples, it focuses on so-called organic search (natural search) and doesn't try to cover everything: rather it zeroes in on the most important things that website owners can do themselves with minimal technical knowledge.
Search Engine Optimisation is part of the broader field of Search Engine Marketing (SEM). The related Part 2 presentation covers Paid Search using Google Adwords, YouTube and similar opportunities and briefly looks at measuring results using Google Analytics.
Martin Taylor, Director, Digital Strategies Limited, Auckland, New Zealand
20 Things Successful Email Marketing Programs DoLitmus
It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are...
Rand looks at Moz's 2015 analysis of ranking factors in Google's search engine and compares opinion data, correlation numbers, and experiments to give a picture of how modern SEO fits together.
This document summarizes research on how to make emails go viral through forwarding. Some key findings include:
- Smaller audience sizes, segmented/triggered emails, personalization, and "share" calls-to-action increased forwarding rates.
- Event-related and transactional emails had higher forwarding rates than promotional content or newsletters.
- The most viral 1% of emails had forwarding rates 17.6 times higher than median emails, demonstrating exponential growth in virality.
- Forwarding is a sign that emails are meeting subscribers' needs and expanding reach, engagement, and conversions. Consistently low forwarding rates may mean content is not deeply relevant.
This document discusses how brands can use email as the foundation of their customer relationship strategy in a Web 2.0 world where consumers are exposed to many advertising messages across multiple channels. It provides statistics that show email has the highest return on investment of any digital marketing channel and explains how top brands drive email relevance and performance through personalization, segmentation, behavioral targeting, and real-time content optimization.
Delivery readness for pick season and higth volumeCMR WORLD TECH
This document provides guidance on preparing for and managing email deliverability during peak seasons and high-volume sending periods. It covers best practices around data hygiene and list acquisition, content and branding, volume and frequency, segmentation and targeting, monitoring and reporting, and includes a deliverability readiness checklist. The key recommendations are to begin planning well in advance, focus on clean subscriber data and permission, avoid sudden volume spikes, scale up IPs and volume gradually, and leverage segmentation and monitoring tools to optimize performance.
Data Driven Marketing by SimpleRelevanceChicago AMA
Learn how to overcome the biggest challenge with big data marketing: you aren't using your data to personalize your marketing communications. Use frequency optimization and advanced segmentation, using the information you already have!
The Best of the 2017 State of Email Survey Research SeriesLitmus
More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, including the...
- 2017 State of Email Workflows report
- 2017 State of Email Deliverability report
- 2017 State of Email Creative report
This presentation highlights the most interesting and actionable insights from those reports, including…
1. The best ways to improve your email production process
2. The subscriber acquisition sources that most endanger your deliverability
3. The best ways to make your email creative more effective
The document discusses email deliverability and how the choice of email provider can impact a company's bottom line. It summarizes data from over 75 million email records that show the inbox placement rates for major email providers vary significantly depending on the delivery platform used. Choosing the right delivery platform with high inbox placement, such as SparkPost which delivers 15 points higher than the industry average, can mean millions of dollars in additional revenue for large companies by ensuring more emails reach customers.
Simple Relevance CHICAGO AMA BIG DATE presentation deckChicago AMA
Erik Severinghaus is the CEO of SimpleRelevance, a company that uses personalized, data-driven automation to improve email marketing metrics by 30-300%. SimpleRelevance uses first-party and third-party data along with machine learning to continuously optimize email content, targeting, and timing for each individual recipient. This results in increased revenue, average order value, and conversation rates for clients like Li-Ning, johnnie-O, and a Fortune 500 automaker. SimpleRelevance's system analyzes all customer interactions and uses Bayesian learning to continuously improve its predictive models.
Integrating social influencer outreach into your email outreach efforts- Simm...Online Marketing Summit
BrightWave Marketing is an email marketing agency that specializes in strategic optimization of email programs. The document discusses the history of email marketing and how email continues to be an important channel. It provides tips on email best practices like optimizing subject lines and sending on certain days/times. The conclusion emphasizes treating email permissions with respect and taking a specialized approach to email marketing.
The document discusses email marketing best practices and strategies for real estate businesses. Specifically, it provides:
1) Statistics on email open and click-through rates for real estate industry emails.
2) Five tips for email design and deliverability including keeping email width below 650px and including a call-to-action within the first 400px.
3) Suggestions for growing email lists such as best practice email registration processes and auditing existing assets.
4) Ideas for how real estate agents can use email marketing including lifecycle marketing tailored to customers' property interests and automated emails triggered by customer actions.
The Top 5 Opportunities for Improving Your Email CreativeLitmus
Email creative is unlike web or print creative. It has its own unique constraints that marketers must master to make the most of the channel.
In this webinar, Litmus Research Director Chad White and expert email developer and Litmus Product Manager Kevin Mandeville and I will identify the top 5 opportunities to improve your team’s email creative process, based on the findings of Litmus’ 2017 State of Email Creative research report. But they won’t just give you the insights, they’ll share practical how-to advice to help you executive on each opportunity at your brand.
Big Changes on the Horizon for Email Marketing by Chad WhiteAnton Shulke
Litmus Software helps more than 250,000 marketers make email better through its web-based email creation, testing, and analytics platform. Litmus provides instant email previews and quality assurance tools across all major inbox providers, browsers, and devices, and features comprehensive analytics to help users quickly and easily build, test, troubleshoot and optimize every campaign.
Chad White is the Research Director at Litmus, a web-based email creation, testing, and analytics platform. He’s also the author of “Email Marketing Rules” and thousands of posts and articles about email marketing. Chad was previously a journalist at Dow Jones & Co. and Condé Nast, and a researcher and analyst at Salesforce, Responsys, and the Direct Marketing Association.
40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel MillerAnton Shulke
Daniel Miller was born in Las Vegas but spent his formative years living in Malaga, Spain. There his passion for entrepreneurship and business blossomed into a successful computer consulting company. This taught him important lessons from how a businesses owner may wear several hats to the importance of building trusting relationships in business and where he first discovered the power of email marketing.
Upon returning stateside he put those lessons to work at Benchmark Email, where he has risen in the ranks from Sales Representative to the Director of Sales & Marketing. At Benchmark, Daniel has helped businesses from mom and pop shops and kitchen table operations to large enterprises find the best possible email marketing solutions and strategies.
The document provides an overview of email marketing best practices for B2B companies. It discusses the laws governing commercial emails, dos and don'ts of email content and design, choosing an email delivery service, tracking email metrics, and expected results from email marketing campaigns. Sample email templates and statistics from a campaign that delivered over 100,000 emails are also presented.
How Brands Use Email to Engage Customers at Every Stage of the Life CycleChad S. White
In the era of the connected consumer, marketing has become more competitive and challenging than ever. Today's consumers are better informed and more empowered, and they expect a personalized experience at every stage of the customer life cycle. This is why email has become the #1 channel for delivering offers, information and customer service communications tailored to the needs, interests and behaviors of the consumer.
In this presentation, Joel Book of Salesforce and Chad White of Litmus will share:
• Case studies from innovative brands that use email to engage consumers and deliver personalized content at each stage of the customer life cycle
• How to use customer data and predictive analytics to trigger email execution and personalize email content based on the customer's needs and intent
• Creative tips and techniques to optimize email click-through and conversion
• How to use email in combination with other channels to engage consumers
Looks at recent developments in ebooks and digital publishing, including Apple's iPad, and the impact of digitisation on authors. Examines changing role of the publisher, digital contracts, ebook self-publishing options, how writing might change. Finally, there's a crash course in internet marketing, an essential skill for writers.
Presentation to the New Zealand Society of Authors, 15 May 2010
By Martin Taylor, Director, Digital Publishing Forum
Scaling Sales: Growth Strategies Of The Fastest Growing Internet RetailersRoland Frasier
Over 150 hours of research, interviews went into the creation of this presentation on how today's fastest growing internet retail companies are accomplishing their remarkable growth.
The goal in creating this work was to discover the exact strategies, business models, company cultures and tools that these companies are using to achieve their growth.
In this 189 slide presentation I distill all that research into 19 key factors with specific breakdown and examples of exactly how they are doing it.
The document summarizes key developments in email clients and the email industry in 2018. Some of the key points include:
1. Apple's iOS Mail and Gmail continued to dominate email client market share in 2018, capturing 29% and 27% of opens respectively. Outlook saw steady growth, increasing its share to 8%.
2. Mobile remained the most popular way to read email, accounting for 43% of opens, though its share declined slightly over the year.
3. Changes to Yahoo Mail's infrastructure, which began merging with AOL, led to a significant increase in opens through Yahoo Mail, accounting for its rising share.
Ten years after the term ‘Big Data’ infiltrated the world of marketing, why is it still complex to embed it in the decision-making process? In this webinar, we delve into exploiting data and analytics in favor of your business.
20 Things Successful Email Marketing Programs DoLitmus
It can be difficult to know how to take your email program up a notch. We can help. Based on our survey of more than 3,500 marketers worldwide, we’ve identified 20 operational, strategic, and technological differences between successful email marketing programs and less successful ones. Here they are...
Rand looks at Moz's 2015 analysis of ranking factors in Google's search engine and compares opinion data, correlation numbers, and experiments to give a picture of how modern SEO fits together.
This document summarizes research on how to make emails go viral through forwarding. Some key findings include:
- Smaller audience sizes, segmented/triggered emails, personalization, and "share" calls-to-action increased forwarding rates.
- Event-related and transactional emails had higher forwarding rates than promotional content or newsletters.
- The most viral 1% of emails had forwarding rates 17.6 times higher than median emails, demonstrating exponential growth in virality.
- Forwarding is a sign that emails are meeting subscribers' needs and expanding reach, engagement, and conversions. Consistently low forwarding rates may mean content is not deeply relevant.
This document discusses how brands can use email as the foundation of their customer relationship strategy in a Web 2.0 world where consumers are exposed to many advertising messages across multiple channels. It provides statistics that show email has the highest return on investment of any digital marketing channel and explains how top brands drive email relevance and performance through personalization, segmentation, behavioral targeting, and real-time content optimization.
Delivery readness for pick season and higth volumeCMR WORLD TECH
This document provides guidance on preparing for and managing email deliverability during peak seasons and high-volume sending periods. It covers best practices around data hygiene and list acquisition, content and branding, volume and frequency, segmentation and targeting, monitoring and reporting, and includes a deliverability readiness checklist. The key recommendations are to begin planning well in advance, focus on clean subscriber data and permission, avoid sudden volume spikes, scale up IPs and volume gradually, and leverage segmentation and monitoring tools to optimize performance.
Data Driven Marketing by SimpleRelevanceChicago AMA
Learn how to overcome the biggest challenge with big data marketing: you aren't using your data to personalize your marketing communications. Use frequency optimization and advanced segmentation, using the information you already have!
The Best of the 2017 State of Email Survey Research SeriesLitmus
More than 3,500 marketers responded to Litmus’ 2017 State of Email Survey, which asked about all aspects of the email marketing program and powered a year-long series of reports, including the...
- 2017 State of Email Workflows report
- 2017 State of Email Deliverability report
- 2017 State of Email Creative report
This presentation highlights the most interesting and actionable insights from those reports, including…
1. The best ways to improve your email production process
2. The subscriber acquisition sources that most endanger your deliverability
3. The best ways to make your email creative more effective
The document discusses email deliverability and how the choice of email provider can impact a company's bottom line. It summarizes data from over 75 million email records that show the inbox placement rates for major email providers vary significantly depending on the delivery platform used. Choosing the right delivery platform with high inbox placement, such as SparkPost which delivers 15 points higher than the industry average, can mean millions of dollars in additional revenue for large companies by ensuring more emails reach customers.
Simple Relevance CHICAGO AMA BIG DATE presentation deckChicago AMA
Erik Severinghaus is the CEO of SimpleRelevance, a company that uses personalized, data-driven automation to improve email marketing metrics by 30-300%. SimpleRelevance uses first-party and third-party data along with machine learning to continuously optimize email content, targeting, and timing for each individual recipient. This results in increased revenue, average order value, and conversation rates for clients like Li-Ning, johnnie-O, and a Fortune 500 automaker. SimpleRelevance's system analyzes all customer interactions and uses Bayesian learning to continuously improve its predictive models.
Integrating social influencer outreach into your email outreach efforts- Simm...Online Marketing Summit
BrightWave Marketing is an email marketing agency that specializes in strategic optimization of email programs. The document discusses the history of email marketing and how email continues to be an important channel. It provides tips on email best practices like optimizing subject lines and sending on certain days/times. The conclusion emphasizes treating email permissions with respect and taking a specialized approach to email marketing.
The document discusses email marketing best practices and strategies for real estate businesses. Specifically, it provides:
1) Statistics on email open and click-through rates for real estate industry emails.
2) Five tips for email design and deliverability including keeping email width below 650px and including a call-to-action within the first 400px.
3) Suggestions for growing email lists such as best practice email registration processes and auditing existing assets.
4) Ideas for how real estate agents can use email marketing including lifecycle marketing tailored to customers' property interests and automated emails triggered by customer actions.
The Top 5 Opportunities for Improving Your Email CreativeLitmus
Email creative is unlike web or print creative. It has its own unique constraints that marketers must master to make the most of the channel.
In this webinar, Litmus Research Director Chad White and expert email developer and Litmus Product Manager Kevin Mandeville and I will identify the top 5 opportunities to improve your team’s email creative process, based on the findings of Litmus’ 2017 State of Email Creative research report. But they won’t just give you the insights, they’ll share practical how-to advice to help you executive on each opportunity at your brand.
Big Changes on the Horizon for Email Marketing by Chad WhiteAnton Shulke
Litmus Software helps more than 250,000 marketers make email better through its web-based email creation, testing, and analytics platform. Litmus provides instant email previews and quality assurance tools across all major inbox providers, browsers, and devices, and features comprehensive analytics to help users quickly and easily build, test, troubleshoot and optimize every campaign.
Chad White is the Research Director at Litmus, a web-based email creation, testing, and analytics platform. He’s also the author of “Email Marketing Rules” and thousands of posts and articles about email marketing. Chad was previously a journalist at Dow Jones & Co. and Condé Nast, and a researcher and analyst at Salesforce, Responsys, and the Direct Marketing Association.
40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel MillerAnton Shulke
Daniel Miller was born in Las Vegas but spent his formative years living in Malaga, Spain. There his passion for entrepreneurship and business blossomed into a successful computer consulting company. This taught him important lessons from how a businesses owner may wear several hats to the importance of building trusting relationships in business and where he first discovered the power of email marketing.
Upon returning stateside he put those lessons to work at Benchmark Email, where he has risen in the ranks from Sales Representative to the Director of Sales & Marketing. At Benchmark, Daniel has helped businesses from mom and pop shops and kitchen table operations to large enterprises find the best possible email marketing solutions and strategies.
The document provides an overview of email marketing best practices for B2B companies. It discusses the laws governing commercial emails, dos and don'ts of email content and design, choosing an email delivery service, tracking email metrics, and expected results from email marketing campaigns. Sample email templates and statistics from a campaign that delivered over 100,000 emails are also presented.
How Brands Use Email to Engage Customers at Every Stage of the Life CycleChad S. White
In the era of the connected consumer, marketing has become more competitive and challenging than ever. Today's consumers are better informed and more empowered, and they expect a personalized experience at every stage of the customer life cycle. This is why email has become the #1 channel for delivering offers, information and customer service communications tailored to the needs, interests and behaviors of the consumer.
In this presentation, Joel Book of Salesforce and Chad White of Litmus will share:
• Case studies from innovative brands that use email to engage consumers and deliver personalized content at each stage of the customer life cycle
• How to use customer data and predictive analytics to trigger email execution and personalize email content based on the customer's needs and intent
• Creative tips and techniques to optimize email click-through and conversion
• How to use email in combination with other channels to engage consumers
Looks at recent developments in ebooks and digital publishing, including Apple's iPad, and the impact of digitisation on authors. Examines changing role of the publisher, digital contracts, ebook self-publishing options, how writing might change. Finally, there's a crash course in internet marketing, an essential skill for writers.
Presentation to the New Zealand Society of Authors, 15 May 2010
By Martin Taylor, Director, Digital Publishing Forum
Scaling Sales: Growth Strategies Of The Fastest Growing Internet RetailersRoland Frasier
Over 150 hours of research, interviews went into the creation of this presentation on how today's fastest growing internet retail companies are accomplishing their remarkable growth.
The goal in creating this work was to discover the exact strategies, business models, company cultures and tools that these companies are using to achieve their growth.
In this 189 slide presentation I distill all that research into 19 key factors with specific breakdown and examples of exactly how they are doing it.
The document summarizes key developments in email clients and the email industry in 2018. Some of the key points include:
1. Apple's iOS Mail and Gmail continued to dominate email client market share in 2018, capturing 29% and 27% of opens respectively. Outlook saw steady growth, increasing its share to 8%.
2. Mobile remained the most popular way to read email, accounting for 43% of opens, though its share declined slightly over the year.
3. Changes to Yahoo Mail's infrastructure, which began merging with AOL, led to a significant increase in opens through Yahoo Mail, accounting for its rising share.
Ten years after the term ‘Big Data’ infiltrated the world of marketing, why is it still complex to embed it in the decision-making process? In this webinar, we delve into exploiting data and analytics in favor of your business.
Alibaba Group - Strategic Analysis - OverviewSelf Employed
This is the most comprehensive analysis of growth and competitive strategies of Alibaba Group.
It covers all relevant areas of information like B2B & B2C Services Analysis, Payment & Financial Services Strategy, Key Financials Analysis, Key Metrics & Indicators, Acquisitions & Strategic Investments, Mobile (Commerce) Strategy, Logistics & Delivery Strategy, Competition & Growth Strategy.
This analysis addresses the core questions regarding Alibaba Group:
- What is the current status quo of Alibaba Group in domestic and international markets by main business segment?
- Which growth strategies and competitive strategies can be observed for Alibaba in general and by line of business?
- What are the most promising growth areas for Alibaba Group within the next 3 years?
- What are the competitive strategies in focus areas like payment and financial services, logistics and delivery as well as mobile?
Send us your request at research [AT] digital-quarterly [DOT] com
Global B2B Contacts LLC is a company that provides targeted mailing lists and database services to help clients precisely reach their target markets through multi-channel marketing campaigns. They gather information from various sources to build comprehensive databases containing contact details for professionals in different industries. Global B2B Contacts ensures high data accuracy and offers free samples for clients to try before purchasing lists.
Global B2B Contacts is a leading provider of quality Business to Business and Information Technology mailing, email and telemarketing lists.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
Slides from my talk with Brandon Wilkins, General Manager of the Bronto Platform. We talked about different email and CRM tips and tricks you can use to help supercharge your 2019 Black Friday and Sale campaigns.
Accelerate Your Move to the Cloud with Data Catalogs and GovernanceDATAVERSITY
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Tech M&A Monthly: Forecast 2018 Pt. II - Private Equity RoundtableCorum Group
Bruce Milne, CEO of Corum Group Ltd., welcomed attendees to a private equity roundtable discussion. The agenda included presentations on growth and exit strategies from Marc O'Brien of Corum, and a research report from Elon Gasper, Becky Hill, and Amber Stoner of Corum Research. The research report analyzed valuation multiples and M&A activity in the public and private technology markets in January 2018. Several mega-deals and other deals in software sectors such as internet, infrastructure, and horizontal applications were highlighted.
This document provides an overview of how to get started with the SimilarWeb API. It discusses signing up for a free trial account, making API requests, and monitoring usage. The API allows users to retrieve web traffic and engagement data, mobile app details, and related websites for a given domain. Requests require a domain, endpoint, format, and user key. Time granularity and date ranges can also be specified for some endpoints. Usage is monitored and quotas tracked to avoid going over limits.
Applied Data Science Part 3: Getting dirty; data preparation and feature crea...Dataiku
In our 3rd applied machine learning online course, we'll dive into different methods for data preparation, including handling missing values, dummification and rescaling.
The document provides an outline for a project aimed at improving customer onboarding and satisfaction for a software company with multiple call centers. It includes background on the company and call center managers. Key issues include high customer abandonment rates during onboarding and a lack of data for the CEO to analyze problems. The project will define the current process, collect baseline data, identify root causes, select and implement solutions, and establish controls. Data analysis shows the highest onboarding times and abandonment rates occur in certain regions. The highest contributing factors to waste and abandonment are also identified.
Measuring the Value of Links - outREACH conference 2020Lisa Myers
Did you know that 50% of ALL website traffic in the UK comes from only 73 websites? Counting links is futile, we need a better method of measuring the value of links.
When is a Duplicate not a Duplicate? Detecting Errors and FraudJim Kaplan CIA CFE
Webinar Overview - A look at duplicates testing and the inherent value of fuzzy data matching.
Identifying fuzzy duplicates has never been easier. Arbutus Analyzer’s versatile functionality enables even new users to detect possible duplicate payments, vendors sharing similar addresses among themselves or with your organization’s employees, and counter parties who may be on government watch lists. Our webinar includes nine different scenarios with detailed descriptions of the tests and their results.
You'll learn about:
• Identifying possible risks
• How to deploy Analyzer commands and functions
Key Presenter:
Michael Kano, ACDA, Data Analytics Consultant, Arbutus Analytics
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...Kapost
The document discusses GE Power's implementation of the Kapost content platform. It summarizes how GE Power addressed issues with their previous fragmented content systems by launching Kapost to provide a centralized content creation and distribution tool. The implementation occurred in phases, starting with distributing existing content through Kapost and sales channels, then enhancing the platform for planning, creating and analyzing content performance. While initial usage was strong, additional efforts were needed to support the cultural change and fully adopt the new system.
Lancaster University is the ranked in the Top 10 for the major league tables (The Guardian, The Times and The Complete University Guide) and is the Times and Sunday Times University of the Year for 2018. Through its Digital Lancaster vision, the University is working on a number of projects that are digitally innovative. This talk will set out Lancaster’s approach to innovation and show examples of how innovation helps create and embed a digital culture and can result in unexpected benefits. The presentation will include a demonstration of integration of Alexa services to create an improved educational experience for students.
The document discusses 7 subject line hacks that can boost email open rates. It discusses analyzing historical email data to determine that subject lines with 4-7 words performed best. It also discusses testing subject lines that include bracketed content descriptions, using preview text under the subject line, segmenting subscribers based on recent engagement, using rhyme and lists in subject lines, and including social proof from others' experiences. The key lessons are to test different subject line structures and lengths, provide context about email content, re-engage inactive subscribers, and leverage persuasive psychological techniques like rhyme, lists and social proof.
International roads, bridges and tunnels fair attendees email list 03 06 oct ...Global B2B Contacts LLC
Global B2B Contacts is a leading provider of quality Business to Business and Information Technology mailing, email and telemarketing lists.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
http://globalb2bcontacts.com/cfo-mailing-lists.html
What Happened to Network Domain & Service Provider in Google Analytics?Angela Hawker
Google Analytics stopped providing Network Domain and Service Provider data, which previously enabled marketers to segment website visitors by filtering out traffic from bots, spam, and internal sources, and build audiences for remarketing ad campaigns.
For companies that relied on this data, there is an alternative for more accurate account-level data to track, identify, and retarget the companies visiting your website, and much more.
Links mentioned in this presentation:
KickFire for Google product explainer video - https://kickfire.wistia.com/medias/jgyau90c5o
5 Ways to Decrease Ad Waste in Google Analytics & Google Ads - https://blog.kickfire.com/5-ways-to-decrease-ad-waste-using-google-analytics
Google Removed Network Domain and Service Provider – What Can You Do About It? - https://blog.kickfire.com/google-removed-network-domain-and-service-provider-what-can-you-do-about-it
Service Provider & Network Domain Disappear from Google Analytics - https://info.kickfire.com/webinar-video-form-google-service-provider-deprecation
Optimize Ad Spend with Keyword Intent Search & Personalization in Google Analytics - https://info.kickfire.com/webinar-video-form-optimize-ad-spend-google-analytics
Eliminate Ad Waste with Account-Based Marketing in Google Analytics - https://info.kickfire.com/webinar-video-form-eliminate-ad-waste-google-analytics
Get started at https://www.kickfire.com/google-deprecation?pmc=LI-SS
Global B2B Contacts provides a mailing list of attendees from the SPIE NanoScience + Engineering conference held from August 19-23, 2018. The company gathers contact information like name, email, phone, company and job title from various sources to build comprehensive B2B marketing lists. Global B2B Contacts ensures accurate and up-to-date data through rigorous data collection, verification and updating processes.
Small and medium enterprise techno fair attendees email list 10 12 oct 2018Global B2B Contacts LLC
Global B2B Contacts provides B2B contact lists and mailing lists gathered from various sources such as trade shows, magazines, and online directories. They offer a list of attendees from the Small and Medium Enterprise Techno Fair from October 10-12, 2018. Their databases contain comprehensive contact information for B2B professionals. Global B2B Contacts verifies and updates their data frequently to ensure accuracy. They provide free samples and estimates to help clients determine which lists would be most effective.
Similar to LashBack Presentation at Mailcon July 2018 (20)
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HijackLoader Evolution: Interactive Process HollowingDonato Onofri
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Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
1. Updates and Insights on an Evolving Market
Peter Wilson - CEO, LashBack
Mailcon, New York
July 2018
2. July 2018 2
LashBack background
• Based in St. Louis and providing services for more than a decade
• 100+ major brands, agencies and networks as clients
• Providing critical visibility and information to businesses that use email marketing
Identify and manage compliance issues
Protect your brands and data
Assess quality, delivery and partners
Identify risks and opportunities
OMAC
3. 3
Disclaimer
July 2018
All of the observations in this presentation are based on data received and analyzed by LashBack.
Presentations are intended for educational purposes only and do not replace independent professional
judgment. The observations may be influenced by multiple factors including the date, source, and size of the
data set and your results or experience may be meaningfully different. We do not make any representations
or offer any warranties about the completeness, reliability and accuracy of this information. The information
contained herein may be subject to copyright protection; we believe that LashBack’s use of information and
images herein constitutes fair use, but any use of this content, including work created by LashBack, may
require the express written permission of the copyright holder. We are strong advocates for quality email
marketing and do not advocate the use of any technique or practice in a vacuum or that is counter to
established best practices. Any action you take upon the information presented is strictly at your own risk.
4. July 2018 4
Discussion today
We love data-driven insights. In a relatively short amount of time, we wanted to share some high-level
perspective and explore a handful of relationships that, we hope, show the power of data and analytics.
• The universe and list overlap
• High-level quality and inboxing trends
• Domains, IPs and delivery
• A few ESP trends and insights
Concluding thoughts and takeaways
5.
6. July 2018 6
The universe and list overlap
• Email marketing is more technical, fascinating and interrelated than many people
recognize
• Visualizations can be a powerful tool to see the whole landscape and unexpected
relationships
• Unexpected relationships can lead to actionable opportunities
Visualizations use Gephi (gephi.org) with Force Atlas layout plugin
7. In this image:
• The red dots represent unique
domains catalogued in a day
• The white lines connecting the
dots show where we saw traffic
flowing from one domain
(redirecting) to another
domain
• The groups that connect to a
single point are publisher
domains redirecting through a
single tracker/platform
• Domains on the outside edge
either didn't redirect anywhere
or were only seen redirecting
to themselves
Visualization of email traffic – one day of domain connections
July 2018 7
8. In this image, you can see about two days’ worth of email panel traffic plotted on a world map by IP
geolocation.
Visualization of email traffic – global email traffic
July 2018 8
9. In this image:
• The red dots are individual
recipients and the blue dots
are domains.
• If blue dots are closer together,
they're sending to the same
recipients.
Visualization of email traffic – list overlap
July 2018 9
11. 11
Visualization of email traffic – list overlap, AARP wide view
July 2018
In this image:
• You can see AARP’s domain
relative to all recipients, traffic
and domains
12. 12
Visualization of email traffic – list overlap, AARP email traffic
July 2018
In this image:
• You can see a sample of AARP’s
email sending with the white
lines ending at distinct “To”
addresses
14. 14
Unexpected overlap points to opportunities
July 2018
Who are among
the senders that
meaningfully
overlap with
AARP?
PinchMe.com
and
CaesarsGames-
News.com
each have ~15%
overlap with
AARP
15. In this image:
• You can see the proximity of
Match and AARP
• We are going to look closer at
some of the domains around
Match.com
Visualization of email traffic – wide view of AARP and Match.com
aarp.org
match.com
July 2018 15
16. Visualization of email traffic – list overlap of dating and job sites
July 2018 16
• Dating sites are circled in yellow
• Job sites are circled in blue
There is heavy overlap between dating and employment-related sites.
17. Visualization of email traffic – overlapping non-dating, non-job sites
What other sites and verticals overlap with jobs and dating?
• Apartments
• Media and entertainment (iHeart Radio, WWE)
• Branded resource sites (Quora.com, HuskerOffers.com)
July 2018 17
18. July 2018 18
High-level quality and inboxing trends
• What is the overall state of, and trend in, email quality?
• What is the overall trend in inboxing, by email provider, over the same time period?
• How does frequency (messages per recipient) impact delivery and how does it vary
by email provider?
19. 19
The LashBack Global Quality Index (GQI)
July 2018
• LashBack has developed a quality index using criteria including:
• Blacklisted sending domains and IPs
• The absence of a clear text unsubscribe
• The absence of a list unsubscribe header
• Deceptive subject lines
• Forged send dates
• Authentication failures
• The presence of vulgarity
• Delivery
• Our clients can custom weight the criteria, but using a basic weighting and large data set, we can
provide a unique perspective on the state of, and trends in, overall email quality
20. 20
Quality and inboxing diverging somewhat over last 8 months
July 2018
78.2
76.6
80.2
79.8 80.2
81.4
82.9
83.5
0
10
20
30
40
50
60
70
72
74
76
78
80
82
84
86
17-Oct 17-Nov 17-Dec 18-Jan 18-Feb 18-Mar 18-Apr 18-May
Sum of GQI
Sum of Gmail
Sum of Microsoft
Sum of Yahoo
GlobalQualityIndex
%inboxing
Gmail at 51.3%
Down 10.9%
Yahoo at 48.4%
Up 0.7%
Microsoft at 31.7%
Down 10.2%
21. 21
The impact of frequency (ESP messages/recipient/day), May 2018
July 2018
0
10
20
30
40
50
60
70
80
90
100
1 2 3 7 8 1 2 4 6 1 2 3 4 5 8
Gmail Microsoft Yahoo
Inbox%
22. 22
The last several months show a similar impact for frequency
July 2018
0
10
20
30
40
50
60
70
80
90
100
1 2 3 5 6 7 8 1 2 3 4 6 7 1 2 3 4 5 6 7 8
Gmail Microsoft Yahoo
March
April
May
June
23. 23
Domains, IPs and inboxing
July 2018
It is generally understood that the relationship between domains and IPs, and their age, impacts delivery,
but:
• What does the data tell us about the relationships and age today?
• How does it vary by email provider?
• Are there key thresholds?
24. 24
The impact of domains per IP (1-50) on inboxing
July 2018
0
10
20
30
40
50
60
70
80
90
1 5 9 13 17 21 25 29 33 37 41 45 49
Gmail
Microsoft
Yahoo
Inbox % versus # of domains per IP (1-50), April & May 2018
Between 9-17
D/IP: inboxing
for all three
generally
improve
Between 17-50 D/IP: Gmail and Yahoo delivery
improve in a similar pattern, while MSFT declines
25. 25
The impact of domains per IP (1-10) on inboxing
July 2018
0
10
20
30
40
50
60
70
80
1 2 3 4 5 6 7 8 9 10
Gmail
Microsoft
Yahoo
Inbox % versus # of domains per IP (1-10), April & May 2018
Between 1-5 D/IP:
Yahoo and MSFT inboxing drop
meaningfully, while Gmail
increases meaningfully
Between 5 and 9 D/IP:
All three seem to follow a
tight pattern and to favor 6
26. 26
The impact of domains per IP block on inboxing
July 2018
Inbox % versus # of domains per IP block (class c subnet), April & May 2018
0
10
20
30
40
50
60
70
80
90
100
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45
Gmail
Microsoft
Yahoo
Between 1-20 D/IPB:
All three generally increase
inboxing
Between 20-45 D/IPB:
MSFT drops ~20, Yahoo drops ~23, Gmail drops ~33
27. 27
The impact of IPs per domain (opposite metric) on delivery
July 2018
Inbox % versus # of IPs per domain (1-100), April & May 2018
0
10
20
30
40
50
60
70
80
90
100
1 10 19 28 37 46 55 64 73 82 91 100
Gmail
Microsoft
Yahoo
28. 28
The impact of IPs per domain on Gmail delivery
July 2018
0
10
20
30
40
50
60
70
80
1 6 11 16 21 26 31 36 41 46 51 56 61 66 71 76 81 86 91 96
Inbox % versus # of IPs per domain (1-100), April & May 2018, Gmail only
Between 45-65
IPs/domain
seems to
receive poor
inboxing from
Google
29. 29
The impact of IP blocks per domain on delivery
July 2018
Inbox % versus # of IP blocks per domain (1-35), April & May 2018
0
10
20
30
40
50
60
70
80
90
100
1 5 9 13 17 21 25 29 33
Gmail
Microsoft
Yahoo
Fairly predictable up to 13 IP
blocks per domain
All three have fairly high volatility above 13 IP
blocks per domain
30. 30
Correlation of IP age (weeks) & inboxing, April & May 2018
July 2018
0
10
20
30
40
50
60
70
80
0 5 10 15 20 25 30
Gmail
Microsoft
Yahoo
31. 31
Correlation of IP age (weeks) & inboxing, Feb & March 2018
July 2018
0
10
20
30
40
50
60
70
80
90
0 4 8 12 16 20 24 28
Gmail
Microsoft
Yahoo
32. 32
Correlation of domain age (weeks) & inboxing, April & May 2018
July 2018
0
10
20
30
40
50
60
70
80
0 4 8 12 16 20 24
Gmail
Microsoft
Yahoo
Yahoo and Gmail both seem to prioritize ~5 weeks,
while MSFT takes a more “steady build” approach
33. 33July 2018
0
10
20
30
40
50
60
70
80
0 4 8 12 16 20 24
Gmail
Microsoft
Yahoo
Correlation of domain age (weeks) & inboxing, Feb & March 2018
A prior period shows a more variability from Gmail, but similar
thresholds ~4-8 weeks and a “steady build” by MSFT
34. 34
A few ESP trends and insights
July 2018
• What ESPs are the most effective at inboxing by email provider?
• Where are there the most significant changes in the last few months?
• A brief look at ESP strategy variances
35. 35
Top 10 ESPs for Microsoft inbox delivery, May 2018
July 2018
69% 68%
64% 64%
56%
48%
47%
35% 34%
31%
0
10
20
30
40
50
60
70
80
MailChimp
eDialog
WhatCounts
ConstantContact
ExactTarget
CampaignMonitor
YesMail
Listrak
SendGrid
iContact
Top inboxing: 69% (MailChimp)
Drop off from #1 to #10: 38%
ESPs above 80%: 0
36. 36
Top 10 ESPs for Yahoo inbox delivery, May 2018
July 2018
95% 95% 94%
87% 87%
83%
79% 79%
76% 75%
0
10
20
30
40
50
60
70
80
90
100
YesMail
eDialog
ConstantContact
Campaigner
WhatCounts
MailChimp
CampaignMonitor
Bronto
ActiveCampaign
ExactTarget
Top inboxing: 95% (Yesmail)
Drop off from #1 to #10: 20%
ESPs above 80%: 6
37. 37July 2018
Top inboxing: 95% (Yesmail)
Drop off from #1 to #10: 19%
ESPs above 80%: 5
Top 10 ESPs for Gmail inbox delivery, May 2018
38. 38
Largest recent changes in ESP inboxing at Microsoft
July 2018
8.6%
27.5%
68.7%
7.3%
21.2%
63.6%
0
10
20
30
40
50
60
70
80
AWeber Bronto ConstantContact
Inbox%
March
April
May
Down 1.3%
Down 6.3%
Down 5.1%
41. 41
Two ESPs with fairly distinct strategies
July 2018
0
10
20
30
40
50
60
70
80
90
100
0
5
10
15
20
25
30
35
40
45 YesMail
SubscriberMail
ConstantContact
eDialog
Contactology
MailChimp
WhatCounts
CampaignMonitor
CoolerEmail
ActiveCampaign
AWeber
MessageSystems
Bronto
Infusionsoft
Listrak
Campaigner
ExactTarget
iContact
VerticalResponse
GetResponse
SendLabs
BlueHornet
SendGrid
Maropost
eROI
%ofIPspaceand%ofvolume
% of Total Volume
% of IP Space
Inbox %
%inboxing
ESP
%
inboxing
% of
volume
% of
IP space
MailChimp 79% 3% 41%
AWeber 70% 39% 2%
Variance 9% 36% 39%
42. 42
A few takeaways
July 2018
• List overlap presents some strong opportunities
• Quality and inboxing have diverged somewhat over the last several months, with quality steadily
increasing and delivery lower for two of the three major email providers
• There are meaningful variances in the approaches used by mail providers and ESPs -- you need the
right data and insights to maximize inboxing
• Gmail’s approach to inboxing continues to be fairly distinct
• Higher frequency to a single recipient can still get good delivery
• Gmail does not inbox well between 45 and 65 IPs per domain
• A summary of the typical impact of domains per IP on inboxing:
Domains/IP 1-5 5-9 9-17 17-50
Microsoft Decreases
meaningfully Follows a tight
pattern and
favors 6
Generally
improves
Declines
Yahoo
Gmail Increases
meaningfully
Gradually
improves
LashBack Global
Quality Index (GQI)
83.5
May 2018
Gmail
inboxing
51.3%
May 2018
Yahoo
inboxing
48.4%
May 2018
Microsoft
inboxing
31.7%
May 2018
43. 43
A few takeaways, continued
July 2018
• Inboxing tends to increase between 1 and 20 domains per IP block, but to fall off significantly
between 20 and 30
• More aging of domains and IPs improves delivery, but, with regard to domains, Yahoo and Gmail
both seem to prioritize ~4-8 weeks
• Microsoft generally has the lowest and most varied delivery by ESPs
• Only three ESPs have 80%+ delivery at Yahoo and Gmail: Yesmail, eDialog and Constant Contact
There have been a lot of implemented and proposed changes to the email market over the last 6-12
months. We remain big believers in the ROI of email, but its is a highly technical and evolving
market. With greater transparency and analytics, we believe that it can continue to grow and
thrive.