Larry Robinson has over 30 years of experience in transportation and logistics management. He has held executive roles such as Vice President where he was responsible for growing sales, improving operations, and developing high performance teams. Robinson has a track record of transforming organizations through strategic planning, process improvements, and building a culture of excellence.

1. L A R R Y R O B I N S O N
1202 SARAH PARK TRAIL  SOUTHLAKE, TX 76092 | 972-467-8268 LJROBINSON1224@GMAIL.COM
Vice President / Company Officer
Transportation operating and management executive with demonstrated success at building high-performance
teams and leading sophisticated logistics and service organizations. A fiscally responsible, strategic visionary
with a clear sense of purpose and urgency when faced with diverse situational challenges with the industry
experience to get directly engaged through an open door escalation process. Skilled at establishing operational
excellence through culturally diverse environments. Able to translate industry position, links in relationships
and conceptual models into specific growth strategies. Leader in planning/executing multi-faceted business
development campaigns designed to improve market share, gross revenue and EBITDA.
Well-rounded technical and operational knowledge enabling client service maximization with emphasis in
quality process development, standardization and compliance resulting in buy-in across multiple disciplines in
client organizations and turning business visions into operational realities.
NOTABLE EXPERTISE
• Long Term Strategy Execution • Entrepreneurial Spirit
• Operational Efficiencies • Organizational Development
• Fiscal Responsibility ( P & L ) • Relationship Development
• Domestic and International
Transportation
• Talent Identification, Acquisition and
Retention
PROFESSIONAL PROFILE
Bear Transportation Solutions (BTS) – Farmers Branch, TX 2004-Present
Vice President
Recruited into executive role for startup with goal to build team and create new service offering under Bear
Transportation Solutions. Hold responsibility for all sales, marketing and operations. Created and executed
business and marketing plan which generated unprecedented $2.7M in sales in first year through a new vision,
service offering and igniting growth strategies through diligent sales efforts. Identified and pursued key
prospect market segments while building a dedicated team resulting in a 95% corporate employee retention
and vendor relationships. Grew BTS to $30M in annual gross revenue in 10 years of business.
• Entrepreneurial approach enabled entry into varying industries displacing formidable and established
competitors
• Negotiated competitive leasing contracts for essential equipment resulting in 30% savings in lease
equipment
• Recruited and developed key players to the BTS team engaging them at all levels of the business
• Sole owner of P&L responsibility with 10 years track record of profitability
• Through creative partnerships enhanced clients transportation outlook by creating revenue sharing
program adding value to their organization’s bottom line
EXEL LOGISTICS – Dallas, TX 1999-2004
Vice President Road Transport
Served as key player in culture shift focusing on improving internal communications emphasizing operational
and marketing effectiveness. Identified and engaged key contributors to leverage their ability to influence
employees at all levels fostering a new culture of commitment to excellence.
• Designed and implemented ground transportation network for 39 company stations

2. Larry Robinson
• Grew ground transportation network from 22 trucks to 700 trucks providing local and OTR services

3. Larry Robinson
EXEL LOGISTICS – (cont.)
Vice President Road Transport
• Created new service line for full service truckload brokerage division
• Implemented top down/bottom up communication resulting in improved efficiency and team atmosphere
• Fine tuned operational efficiencies creating better hand-offs between organizations
• Identified and implemented systems capable of improving processes and tracking resulting in improved
customer service and satisfaction
VITRAN EXPRESS – Indianapolis, IN 1997-1999
Vice President Eastern Region
Responsible for maket expansion and revenue growth within existing major accounts in the Central States
National markets. Provided strategic planning and financial/profit center management with focus on sales and
executing corporate business plan. Oversaw functional areas of operations and staffing with direct
accountability for 24 Service Centers and 32 account managers located in Indiana, Kentucky, Michigan, Ohio
and Tennessee. Instrumental in shaping and developing the organization by creating incentives and building a
strong sales and service culture. Developed and sustained a strong brand image throughout Central States.
• Significantly lowered costs by decreasing rehandle by 20% through identifying opportunities at origin
• Instituted staff involvement and commitment to the customer resulting in a more efficient fast-paced
service that differentiated itself in the market place
• Promoted persistent development of customers by account managers resulting in continued vertical growth
of accounts
• Provided oversight into establishing new systems leveraging a standardized user interface increasing
operational efficiencies and reducing overhead
• Participated as integration subject matter expert during mergers and acquisitions formalizing the process of
union campaigns resulting in stability through consensus among drivers, operators and employee
associates throughout the organization
AMERICAN FREIGHTWAYS (Now FedEx Freight) – Dallas, TX 1989-1997
Division Vice President
Served in multiple roles at multiple locations with responsibility for operating results and accountability of
2200 employees in the most productive regions. Managed over $200M in gross revenues sustaining growth
and retaining key contributors. Managed all aspects of the operation including sales, service, safety, security,
quality and compliance. Focused on talent management through education, recruiting good fit candidates and
utilization of resources for future progression and succession planning.
• Designed the first AF Hub system resulting in 35% new capacity while decreasing rehandle by 18%
• Coached managers assisting them in their planning of budgets and utilization of resources
• Managed union labor campaigns providing win-win options resulting in decertification
• Created optimal culture through reorganization, overtime policy implementation, improved vacation
policy and new recruitment programs aimed at culture shift focused on client service and satisfaction
OPERATIONAL AND SALES POSITIONS AT ROADWAY EXPRESS INC & SAIA MOTOR
FREIGHT LINE – New Orleans, LA and Dallas, TX 1980-1989
Terminal Manager
Account Manager
Operations Supervisor
Supervisor Training Program
EDUCATION

4. Larry Robinson
Bachelor of Science – Valparaiso University, Valparaiso, IN