what
    is
language?
Language is a system of units and
rules. The units are words and the
rules are the forms of grammar which
order words. In different languages the
grammar rules are different, as are the
words, but the structure is still the
same in all languages: words are put
together within a grammatical system
to make meaning.
Ferdinand du Saussure
Writing obscures language
• To Saussure spoken
  language is superior
  to written

• The (western) alphabet
                              Tiger
                                  r


  only simulates the sounds
  of the language
Writing obscures language
• Alphabetic
  writing is like a
  photograph
   – An automatic
     record of the
     surface of
     language
Jaques Derrida
                 Phonetic
                 writing
                 does not
                 exist
Writing is not a secondary
copy of speech
• Ideographic
  signs exist

• Graphemes
                             ;
                   214
Writing is not a secondary
copy of speech
• Derrida is
  especially
  interested in
                  iamacat
  word spacing
Ellen Lupton
               Typography …
               has moved
               writing away
               from speech
114
1150




1320
Typografi is what language looks
like:

Dramatize the intrusion of visual
form into verbal content, the
invasion of ”ideas” by graphic
marks, gaps and differences.
Language letter
Language letter

Language letter

  • 6.
    what is language?
  • 7.
    Language is asystem of units and rules. The units are words and the rules are the forms of grammar which order words. In different languages the grammar rules are different, as are the words, but the structure is still the same in all languages: words are put together within a grammatical system to make meaning.
  • 10.
  • 11.
    Writing obscures language •To Saussure spoken language is superior to written • The (western) alphabet Tiger r only simulates the sounds of the language
  • 12.
    Writing obscures language •Alphabetic writing is like a photograph – An automatic record of the surface of language
  • 13.
    Jaques Derrida Phonetic writing does not exist
  • 14.
    Writing is nota secondary copy of speech • Ideographic signs exist • Graphemes ; 214
  • 15.
    Writing is nota secondary copy of speech • Derrida is especially interested in iamacat word spacing
  • 16.
    Ellen Lupton Typography … has moved writing away from speech
  • 17.
  • 18.
  • 19.
    Typografi is whatlanguage looks like: Dramatize the intrusion of visual form into verbal content, the invasion of ”ideas” by graphic marks, gaps and differences.