- Maggi's market share of instant noodles in India has been slipping as new competitors like HUL's Knorr Soupy Noodles and GSK's Foodles have entered the market. - LG is repositioning its brand in India to target the premium segment by introducing more high-end products like 3D TVs and 5-star refrigerators. - Taiwanese smartphone maker HTC is trying to establish its own brand name as it competes with Apple's iPhone, supplying phones to major US carriers.