The all New products line by Gilbert Laboratories "LAINO" beauty care range.
Women have always taken care of their skin. And it is with
simple, proven age-old recipes that Laino takes care of
women's skin today. For 60 years, Laino has been offering
moisturizing and hygiene products made with authentic and
natural ingredients, developed in compliance with cosmetical
and pharmaceutical standards.
2. Women have always taken care of their skin. And it is with
simple, proven age-old recipes that Laino takes care of
women's skin today. For 60 years, Laino has been offering
moisturizing and hygiene products made with authentic and
natural ingredients, developed in compliance with cosmetical
and pharmaceutical standards.
Authentic
Proven recipes
Timeless ingredients
Natural
+85%
ingredients of natural origin
Efficacy
Efficacy tests, use tests
before marketing
Simple
Simple ingredients
and packagings
Accessible price
Safety
No parabens,
no phenoxyethanol, no PEG
and no mineral oils
Hypoallergenic
Pleasure
Attractive packs
Pleasant textures
A strict
formulation charter
Formulas containing
ingredients of natural origin
R&D expertise
Subject to use
and efficacy tests
(dermatologically tested)
Presence of an authentic
and natural active
ingredient
Removal of allergenic
ingredients
Paraben, phenoxyethanol
and mineral oil
free formulas
Tested on sensitive skin
VALUES
Laino…
...comes from lanolin, a popular moisturizing ac-
tive ingredient that has been used since Antiquity.
Where does the name come from?
2
Laino brand leaflet
3. MARKET
*IMS figures, Year to Year end of June 2014
0
300 000
600 000
900 000
1 200 000
1 500 000
N° 1
in lip sticks market*
in volume
1 Laino lip stick sold
every 6 seconds
in France, in 2014*
Units sold
0
200 000
400 000
600 000
800 000
1 000 000
14%
12%
8% 7%
1 Laino shower gel sold
every 13 seconds
in France, in 2013*
N° 2
in shower gel market*
in volume
Units sold
0
200 000
400 000
600 000
800 000
1 000 000
1 200 000
7%N° 4
in hand creams market*
in volume
Units sold
3
Laino brand leaflet
4. Body and face moisturizing cares
Made with natural and authentic ingredients
ARGAN
Lax skin
Page 10
OLIVE
Very dry to atopic skin
Page 07
SHEA BUTTER
Dry skin
Page 08
APPLE PULP
Dehydrated skin
Page 09
WHITE TEA
Sensitive skin
Page11
All skin types
Page 06
OILS
CLAY
BODYFACE
LAINO RANGE
Page 14
4
Laino brand leaflet
6. THE OILS
The authentic oil 100 ml
The hypoallergenic**
dry oil for sensitive skin
98 %
ingredients of natural origin
Blend of 4 oils: olive, argan, apple and sweet almond
Fragrance : • Top notes: green and aquatic • Middle notes: floral (Lotus and Ylang
Ylang) • Base notes: woody (Vanilla and Musk)
Face, body and hair
Pure argan oil 50 ml
True elixir of youth
Nourishes the skin and hair
Brightens the skin and preserves its
youthfulness
Hypoallergenic**
Argan oil oriental parfume 50 ml
A pleasure to use: warm, oriental, sen-
sual fragrance
Leaves the skin deliciously scent
Fragrance : • Top notes: solar • Middle
notes: floral (jasmine) • Base notes:
woody (cedar, patchouli, vanilla)
Hypoallergenic**
Virgin sweet almond oil 100 ml
Moisturizing***
and softening
100 %
natural
Hypoallergenic**
Ideal for massage
*Source: Percentage of satisfaction.Test conducted for 21 days on 20 women aged 18 to 70 years.
Body & face moisturizing*
cares
**Formulatedtominimizetherisksofallergy***oftheupperlayersoftheepidermis
Proven efficacy
Skin is nourished 100%*
Skin is silky soft, sublimated 95 %*
Hair is strengthened, silky and shiny 95 %*
Leaves no oily film 95 %*
Leaves skin delicately and deliciously scented 85 %*
6
Laino brand leaflet
7. I cleanse
Alep Soap 500 ml
100 %
natural
Fragrance free
Preservative free
Also available in 150 g
I exfoliate
Comfort exfoliating
oily gel 150 ml
The 1st
exfoliant for atopic-prone skin
I moisturize*
Intense nourishing care
500 ml
+74 %
moisturizing*
after 8 hours
Optimal tolerance: hypoallerge-
nic**
, fragrance free, paraben free,
phenoxyethanol free
Also available in 200 ml
OLIVENatural protector ingredient for very dry to atopic prone skin
Proven efficacy
Repaired skin 90%**
Soothed skin 95%**
**
Source: Percentage of satisfaction. Dermatologically
tested on 20 volunteers.
Intense nourishing hand cream 50 ml
Ideal treatment for dry, chapped hands
Contains 2.5%
of virgin olive oil
Proven efficacy
+ More supple 90%**
+ More moisturized 85%¨**
+ Softer 94%**
**
Source: Percentage of satisfaction. Consumer test
conducted on more than 60 women aged 35 years and
over with dry or very dry hands, twice a day for 21 days.
Body moisturizing*
cares
*oftheupperlayersoftheepidermis***Formulatedtominimizetherisksofallergy
7
Laino brand leaflet
8. SHEA BUTTER
Shea butter…
…is obtained from shea
nuts. It has been used by
African women for thou-
sands of years to moistu-
rize* and nourish dry skin.
Did you know?
Nourishing and cleansing
cream 500 ml
Delicately cleanses dry and sen-
sitive skin
Compensates the drying effects
of hard water
Melting exfoliating
cream 150 ml
«Creamy» texture ideal for dry
skin
Dermatologically tested
Comforting moisturizing
lotion 500 ml
6 %
shea butter
Optimal moisturizing*
,
hypoallergenic**
Also available in 200 ml
Proven efficacy
Leaves no oily film 91%**
Reduces feelings 88%**
of tightness
Skin instantly moisturized*
85%**
Moisturizing and soothing ingredient, ideal for dry and sensitive skin
**Source: Percentage of satisfaction.Test conducted on
68 women with dry and sensitive skin, daily application
for 21 days.
Body moisturizing*
cares
*oftheupperlayersoftheepidermis
NEW
8
Laino brand leaflet
9. Apple…
…has been renowned for its nutritional and cosmetic virtues since Antiquity. The word pomade is derived
from the Latin word "pomum" meaning apple, indeed since Ancient Rome women have used apple pulp to
prepare their ointments. Its name is synonymous with fruit of health, promising treasures of life and beauty.
Did you know?
Gentle cleansing gel
200 ml
Gently cleanses dehydrated skin
Reduces feelings of discomfort
Fresh exfoliating gel
150 ml
Fresh texture, ideal supplement
to the «after sun» ritual
Dermatologically tested
Silky moisturizing body
lotion 500 ml
Special «after sun»,
tan-extender
Optimal tolerance:
hypoallergenic**
Proven efficacy
More moisturized*
skin 89%**
Softer skin 88%**
Soothed skin 88%**
Illuminates tan and gives 72%**
a satin-smooth finish
Extends tan 10 days 70%**
after the first exposure
Ideal active ingredient for dehydrated skin
*oftheupperlayersoftheepidermis
**Source: Percentage of satisfaction. Test conducted on
69 women with dehydrated skin for 21 days
Ideal after-sun program to prolong the tan
Body moisturizing*
cares
APPLE PULP
9
Laino brand leaflet
10. ARGANFor lax skin
Firming body lotion 500 and 200 ml
Exclusive association of argan oil and buckbean
Firms and prevents from signs of aging
Rapid application
Fresh and pleasure scent
Dermatologically proven efficacy
Improves skin texture and appearance 100%**
Leaves no oily film 95%**
Improves skin relief 85%**
Skin recovers tone and firmness 81%**
*Source: Percentage of satisfaction.Test conducted for 28 days, on 21 women
from 21 to 70 years old, allskin type and slackening skin on body.
NEW
Moisturizing*
body cares
Argan oil…
...is exceptionally rich in
unsaturated fatty acids:
omega 6 and 9, vitamin E
and polyphenol. Argan oil is
a formidable ally in the fight
against signs of aging and
premature skin slackening.
Did you know?
10
Laino brand leaflet
11. Radiance micellar lotion
400 ml
No-rinse eye and face make-up remover
Effective on waterproof make-up
Also available in 200 ml
Plant active ingredient, natural source of radiance
*oftheupperlayersoftheepidermis
Moisturizing Radiance
Cream Rich texture 50 ml
Dry to very dry skin, first wrinkles
Rich texture
Moisturizing*
Moisturizing Radiance
Fluid Light texture 50 ml
Normal to combination skin
Light texture
Moisturizing*
Protects against external aggression
Radiance Perfector Care
CC Cream SPF 30 5 in 1 50 ml
Sensitive skin, hypoallergenic*
Intensely moisturizes**
(olive oil)
Enhances radiance (white tea leaf extract)
Unifies (white tea leaf extract)
Matifies (mattifying powders)
Smooths wrinkles (French lavender)
Dermatologically
proven efficacy
Gives a more even complexion 90%**
Gives a matt finish 86%**
Unifies complexion 90%**
Restores complexion's natural radiance 81%**
Protects skin from aggressions 81%**
**Source: Percentage of satisfaction.Test conducted for 21 days on 22 women
aged 19 to 64 years, all skin types including 100% sensitive. Twice-daily ap-
plication, once in the morning and a touch-up during the day.
Moisturizing*
face cares
NEW PACKAGING
WHITE TEA
Gentle Radiance Scrub
50 ml
Gentle, non-abrasive exfoliation
Smooths and refines the skin's
texture
Removes impurities from the skin
11
Laino brand leaflet
12. ***
Source: Percentage of satisfaction. Efficacy test con-
ducted on 66 subjects for 21 days.
Cream for dried
to chapped hands
75 ml
Lip care
for dried lips 4 g
The moisturizing*
trio to sooth
dried lips:
Shea butter: 5%
Beeswax: 6,5%
Arnica: 6%
Ultra nourishing rich balm
for dried and chapped lips
10 ml
Proven efficacy
Moisturizing*
after 6 hours 84%**
Skin is soothed 89%**
Skin is more moisturized*
86%**
Proven efficacy
Nourishes lips 90%***
Soothes chapped lips 89%***
Provides a sensation
of comfort 90%***
Protects against
external aggressions 85%***
N° 4 in volume
in hand creams market**
N° 1 in volume
in lip sticks market**
*oftheupperlayersoftheepidermis**IMSfigures,YeartoYearendofJune2014
Also
available
by 2
Moisturizing*
lips & hands cares
**
Source: Percentage of satisfaction. Test conducted on
20 volunteers for 21 days.
BEESWAXReinforced moisturizing*
for hands and lips
12
Laino brand leaflet
13. Shampoo shower
2 in 1 200 ml
Contains provitamin B5 renowned
for strengthening damaged hair
2 fragrances: Citrus • Tahitian
monoi
Shower gels
200 ml
Respects skin's natural balance
thanks to its physiological pH
3 fragrances: Amber Vanilla •
Peach-Passion • Fig
Exfoliating shower gels
200 ml
Natural exfoliant grains, gentle on
the skin
2 fragrances: Coconut • Green
Tea-Mint leaf
Deodorants 50 ml
24H**
efficacy
Aluminum chlorohydrate free
Enriched with mineral kaolin
3 fragrances: Citrus • Green Tea-Mint leaf •
Peach-Passion
Lip sticks 4 g
Enriched with calendula extract
Contain UV filters
6 fragrances: Vanilla • Raspberry • Pomegrenate
• Strawberry • Apple • Blackcurrant
N° 2 in volume
in shower gels market*
Also available as 75 g solid soaps
*IMSfigures,YeartoYearendofJune2014**
Source:Efficacytestconductedon10subjectsfor24H.
Pleasure body cares
NEW
NEW
PLEASURE
hygiene
An invitation to sensory pleasure
13
Laino brand leaflet
14. Fresh
FRAGRANCE
Naturally Fresh Fragrance
Spray 100 ml
To refresh, tone and invigorate.
Alcohol free. Ideal in summer.
Naturally Fresh Fragrance
Shower gel 200 ml
A fresh, refined fragrance to be
enjoyed in the shower.
THE NOTES
Top: notes of citrus fruit
(bergamot) and rosemary
Middle: extracts of jasmine,
peach flower and apple blossom
Base: cedar wood, amber
and musk
Clay…
For centuries, green clay
has been used to sooth
many ills. Nowadays, its
absorbent and remine-
ralizing properties make it
an essential product.
Did you know?
Green clay paste 350 g
Superfine green clay 300 g
Used as a mask or poultice
Practical with the ready-to-use
tube version
CLAY
Clay masks 12 ml
There is a mask for each skin type. White, green or
pink clay mixed with essential oils. Invigorating with
white clay, purifying and balancing with green clay,
softening and soothing with pink clay.
Body & face cares
NEW PACKAGING
14
Laino brand leaflet
15. Alum stone deodorant 75 g
A natural and hypoallergenic* alum stone
Contains no alcohol, preservative, colouring or
aluminium chlorohydrate
Savon de Marseille 150 g and 300 ml
The traditional Savon de Marseille in liquid and solid
version
Guaranteed to contain no colouring, fragrance or
preservative
Body & face cares
Simple and authentic beauty ritual for sensitive skins
WATERS
TRADITIONS
Cornflower water
250 ml
Gives radiance to the com-
plexion and soothes tired
and swollen eyes.
Rose scented water
250 ml
Soothes and provides sen-
sation of freshness on the
skin.
Orange blossom
water 250 ml
Has a relaxing and softe-
ning effects on the skin.
Witch hazel water
250 ml
Purifies the skin and tigh-
tens pores.
NEW
*Formulatedtominimizetherisksofallergy
15
Laino brand leaflet
16. Counter display 4 oils
Dim.: Base 180x170x16 mm
Pediment 180x280x8 mm
Counter display CC Cream
Dim.: Base 180x180x16 mm
Pediment 180x240x8 mm
Counter display
Beeswax lip sticks
Dim.: 220x250x185 mm
Counter display Moisturizing ritual
Dim.: Base 244x246x16 mm
Pediment 244x9x350 mm
Apple side Olive side
Counter display
Perfumed lip sticks
Dim.: 220x250x185 mm
Counter displays
Counter display
Beeswax hand creams
Dim.: 210x195x12 mm
Pediment: 210x230x12 mm
Counter display Clay masks
Dim.: 304x175x102 mm
Pediment: 304x155 mm
Counter display
Naturally Fresh Fragrance
Dim.: Base 195x200x12 mm
Pediment 195x285x8 mm
Counter display Fig
Dim.: 255x215x350 mm
DISPLAYS
NEW
Counter display
The authentic oil limited edition
Dim.: Base 205x200x18 mm
Pediment 205x285x8 mm
16
Laino brand leaflet
17. Floor displays
Floor display Perfumed shower gels
Dim.: 550 x 550 x 1184 mm
Floor display Beeswax
Dim.: 550 x 550 x 1184 mm
Body, face and hair sample 7 ml:
The authentic oil
Body samples 10 ml:
Silky moisturizing body lotion
Intense nourishing care
Window panel The authentic oil
Dim.: 640x940 mm
Window panels
DISPLAYS
Samples
17
Laino brand leaflet