*Update* The nature of OLG's involvement in the charity gaming revitalization was not explained clearly. According to the Criminal Code (207(4)(c)), only the province has the authority to manage electronic forms of gambling. Because the OLG is the lawful operator on behalf of the province, they are required to be involved in any lottery scheme that also includes electronics. *********************** Presentation to the UW Gambling Research Lab on 27 - February, 2013. Ignore the first minute; the recording was started during the round of introductions. The last section of the presentation was the question period.

1. Charity
Gaming
Project
Ryan
Huckle
M.A.
27
–
February,
2013
+Δ

2. Charity
Gaming
Then
&
Now
• 2003
–
over
6000
chari@es
raising
funds
at
approximately
230
bingo
halls
• 2013
–
just
under
3000
chari@es
raising
funds
in
61
halls
• In
2010,
OLG
partnered
with
OCGA
and
CGAO
to
modernize
charity
gaming.
• Currently,
37
bingo
centres
have
expressed
interest
in
the
ini@a@ve
hQp://www.modernolg.ca/charitable-­‐
gaming/

3. • The
six
pilot
sites
in
Barrie,
Kingston,
Peterborough,
Sudbury
and
Windsor
(2)
have
raised
almost
$43M
for
500
groups
as
of
May
2012

4. Product
Offerings
• Paper
bingo
• Electronic
bingo
(eBingo)
• Paper
Break
Open
Tickets
• Break
Open
Ticket
Dispensers
(Tradi@onal
and
“Tap@x”)
• eSuite
Games
(electronic
bingo,
electronic
Instants,
electronic
break
open
@ckets)
• Rapid
Draw
Bingo
• Electronic
ShuQerboard
hQp://www.modernolg.ca/charitable-­‐
gaming/

5. Other
Updates
• Offering
new
entertainment
experience
• Redesigning
Bingo
Centre
interiors
• Greater
focus
on
Customer
Service
• BeQer
quality
food
and
ameni@es
Charitablegaming.com

6. What
kind
of
experience…
• “Social
Me
Time”
–
the
0me
when
women
can
leave
the
pressures
of
daily
life
behind
and
indulge
themselves.
When
they
can
have
0me
to
themselves,
but
feel
part
of
a
community
of
like-­‐minded
individuals.
When
they
can
kick
back
with
friends
in
a
comfortable
environment,
have
some
fun,
have
a
bite
to
eat,
and
par0cipate
in
the
games
of
chance
that
they
love.
And,
when
they
leave,
they
feel
that
they
have
indeed
treated
themselves
to
an
aCernoon/evening
out
and
have
received
good
value
for
their
money.
~Marian
Magrane
(Magrane
Marke@ng
Limited
–
2012)

7. Barrie
vs.
Brantford

8. Charity
Gaming
Modernization
Plan
• Upda@ng
exis@ng
games
and
halls
• Developing
new
revenue
models
• Expecta@on:
over
8
years
of
opera@on,
revitaliza@on
will
deliver
$475M
to
Ont.
Chari@es.
Sources:
AGCO
and
OLG
Strategic
Business
Review
2012.

9. Evolution
of
Bingo
to
eBingo
eBingo
and
Play
on
Demand
(POD)
Games

10. The
Old
Way

11. Personal
Bingo
VeriIiers
(PBV)

12. Live
(e)Bingo

13. POD
Games
-­‐
Bingo

14. Electronic
Scratch
Tickets

15. Break-­‐Open
Ticket
Evolution

16. Traditional
BOT
–
“Nevada
Ticket”
From:
bazaarmarke@ng.com

17. Automated
“Vending
Machine”
BOT

18. Electronic
BOT
“Taptix”

22. Dynamite
Diamonds

23. RG
Issues
-­‐
Positives
• Good
use
of
RG
signage
(phone
numbers
and
websites)
• “Over
@me,
the
more
you
risk,
the
more
you
lose.”
• “This
game
involves
no
skill.”
• “There
is
nothing
you
can
do
to
influence
its
outcome.”
• Separate,
self-­‐contained
areas
with
security
cameras
• No
cash
&
carry
system
• No
alcohol
in
bingo
hall
• Bingo
halls
are
not
24/7
• Bingo
halls
have
some
RG
literature
• No
money
fed
into
PBV

24. RG
Issues
-­‐
Concerns
• Age
minimum:
18
• There
is
no
self
exclusion
• There
is
no
security
at
the
door
or
in
parking
lot
• No
regula@on
on
what
is
in
losing
games
such
as
near
misses
in
losing
BOTS
and
flashing
cells
in
POD
bingo
to
indicate
near
misses
• RG
signs/postures/brochures/etc
are
not
as
visible
as
in
casinos
• No
iden@fiable
RG
kiosks
• Bingo
hall
in
central
loca@ons
vs.
Slots/Casinos

25. Moving
forward
• Payback
percentages
received
today
• New
avenues
of
research
and
our
work
with
slots
• Gemng
ahead
of
problem
gambling
+Δ