The document analyzes data from Auditel on the responsible persons for purchases (R.A.) who watch the TV channel LA7 in Italy. It finds that: 1) R.A.s who watch LA7 have a high socioeconomic profile, with most living in large cities and belonging to high social class AA. 2) The share of R.A.s, especially from high class AA, is increasing for LA7 across all dayparts and programming compared to competitors. 3) A campaign targeting R.A.s on LA7 obtains 5% more GRPs among high class AA R.A.s than a generic R.A. campaign, making it more cost-effective