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1
INDICE DE CONTENIDOS
• Conociendo a la audiencia
• Aproximación histórica (EE.UU.)
• Aproximación conceptual
• Industria televisiva (EE.UU. // España)
• Proceso de producción
Slido.com
Código 1919
CONOCIENDO A LA AUDIENCIA
2
Primera Edad
Dorada de la
Televisión
3
APROXIMACIÓN
HISTÓRICA
“(Gertrude) Berg embodied the hyphenate as a
television pioneer: she as a writer, producer,
and actor, and true show-woman” (Banks,
2013: 249-250)
The Boldberg (CBS: 1949-
1951).
60s Rod Serling
70s Aaron Spelling
“I think that MTM Enterprises was largely
responsible for the rise of the showrunner
(although) the term wasn´t in use until the
late 80s or early 90s” (Melvoin, in
Bennett, 2014: 56)
MTM Enterprise
I love Lucy (1951-1957): Jess
Oppenheimer
4
80s Steven Bochco
Segunda Edad
Dorada de la
Televisión
“One of the most creative periods in traditional
broadcasting, with producer-auteurs able to
exercise a greater degree of creative control over
the programs than they had before” (Hilmes, in
Pearson, 2002: 17)
90s Cable Channels “Although (HBO) did not invent putting the
focus of attention on one showrunner-
auteur, the network has made it an art
form (…)where writers are provided with a
maximum of support and a minimum of
interference” (Steiner, 2015: 183)
5
Tercera Edad Dorada
de la Televisión
The Sopranos
(David Chase: 1999-2007)
Streaming platforms Multimedia options
“Netflix represents the revolution, when quality
serialized shows were first produced directly for
Internet” (Douglas, 2015: 96)
Showrunner may use these tools in order to
disseminate and promote their TV series
(Newman & Levine, 2012)
APROXIMACIÓN CONCEPTUAL
6
Showrunners: The Art of
Running a TV Show.
Des Doyle (2014)
Documentary
7
“Showrunners are the TV equivalent of
head coaches. They are generally
writer/producers –though some do not
write– who are perceived by network or
production studios as being capable of
steering a weekly sitcom or drama.
Showrunners can be individuals or
come in pairs or even trios. They are
charged with supervising the writers´
rooms and dealing with the sometimes
irrational demands ... They come as
close to being auteurs as one can in
television.”
(Wild, 1999: 3-4)
8
“Today showrunner is an elastic term
that can encompass varying degrees
of creative and managerial control
over a TV series, that might mean
developing the original concept,
overseeing a cast and crew,
shepherding a writers’ room,
consulting with directors, editing
episodes, maintaining a budget, and
negotiating with studios and
networks. The showrunner is the
visionary in chief, operations
manager, and financial officer all
rolled into one.”
(Press, 2018: 9)
9
The Man Who Keeps 'E.R.'
's Heart Beating
Andy Meisler (26 Febrero 1995)
New York Time
10
Las claves del showrunner
• Ajustarse al tiempo y al presupuesto.
• Prever futuras necesidades y problemas de producción.
• Toma de decisiones: visión y objetivo.
• Talento para escribir, y reescribir, y reescribir.
• Paciencia. Fortaleza y resistencia. Tarea.
• Delegar y colaborar.
• Diplomacia: manejo de egos.
• Liderazgo: ser modelo a seguir.
• Confiar en su intuición.
• Habilidades organizativas.
NETWORK
-
CABLE
-
STREAMING
11
INDUSTRIA TELEVISIVA
STUDIOS
EXECUTIVE
PRODUCER
-
PRODUCTION
COMPANY
PROCESO DE PRODUCCIÓN
12
PRE-PRODUCCIÓN
PRODUCCIÓN
POST-
PRODUCCIÓN
Craig
Gerber-
Elena
de
Avalor
13
PRE-PRODUCCIÓN
PRODUCCIÓN
POST-
PRODUCCIÓN
La figura del showrunner en la era contemporánea

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La figura del showrunner en la era contemporánea

  • 1.
  • 2. 1 INDICE DE CONTENIDOS • Conociendo a la audiencia • Aproximación histórica (EE.UU.) • Aproximación conceptual • Industria televisiva (EE.UU. // España) • Proceso de producción
  • 4. Primera Edad Dorada de la Televisión 3 APROXIMACIÓN HISTÓRICA “(Gertrude) Berg embodied the hyphenate as a television pioneer: she as a writer, producer, and actor, and true show-woman” (Banks, 2013: 249-250) The Boldberg (CBS: 1949- 1951). 60s Rod Serling 70s Aaron Spelling “I think that MTM Enterprises was largely responsible for the rise of the showrunner (although) the term wasn´t in use until the late 80s or early 90s” (Melvoin, in Bennett, 2014: 56) MTM Enterprise I love Lucy (1951-1957): Jess Oppenheimer
  • 5. 4 80s Steven Bochco Segunda Edad Dorada de la Televisión “One of the most creative periods in traditional broadcasting, with producer-auteurs able to exercise a greater degree of creative control over the programs than they had before” (Hilmes, in Pearson, 2002: 17) 90s Cable Channels “Although (HBO) did not invent putting the focus of attention on one showrunner- auteur, the network has made it an art form (…)where writers are provided with a maximum of support and a minimum of interference” (Steiner, 2015: 183)
  • 6. 5 Tercera Edad Dorada de la Televisión The Sopranos (David Chase: 1999-2007) Streaming platforms Multimedia options “Netflix represents the revolution, when quality serialized shows were first produced directly for Internet” (Douglas, 2015: 96) Showrunner may use these tools in order to disseminate and promote their TV series (Newman & Levine, 2012)
  • 7. APROXIMACIÓN CONCEPTUAL 6 Showrunners: The Art of Running a TV Show. Des Doyle (2014) Documentary
  • 8. 7 “Showrunners are the TV equivalent of head coaches. They are generally writer/producers –though some do not write– who are perceived by network or production studios as being capable of steering a weekly sitcom or drama. Showrunners can be individuals or come in pairs or even trios. They are charged with supervising the writers´ rooms and dealing with the sometimes irrational demands ... They come as close to being auteurs as one can in television.” (Wild, 1999: 3-4)
  • 9. 8 “Today showrunner is an elastic term that can encompass varying degrees of creative and managerial control over a TV series, that might mean developing the original concept, overseeing a cast and crew, shepherding a writers’ room, consulting with directors, editing episodes, maintaining a budget, and negotiating with studios and networks. The showrunner is the visionary in chief, operations manager, and financial officer all rolled into one.” (Press, 2018: 9)
  • 10. 9 The Man Who Keeps 'E.R.' 's Heart Beating Andy Meisler (26 Febrero 1995) New York Time
  • 11. 10 Las claves del showrunner • Ajustarse al tiempo y al presupuesto. • Prever futuras necesidades y problemas de producción. • Toma de decisiones: visión y objetivo. • Talento para escribir, y reescribir, y reescribir. • Paciencia. Fortaleza y resistencia. Tarea. • Delegar y colaborar. • Diplomacia: manejo de egos. • Liderazgo: ser modelo a seguir. • Confiar en su intuición. • Habilidades organizativas.