The document discusses the significant role of content marketing in building brand awareness, engagement, and measurable business outcomes. It emphasizes the necessity for brands to produce their own media to ensure visibility and highlights various public relations services and communication strategies. Additionally, it notes that a majority of marketers utilize content marketing as a core strategy in their operations.

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8. @leeodden
#8CongresoPRORP
Content
Is
Powerful
Content
Equalizes
Images:
ShuQerstock

9. @leeodden
#8CongresoPRORP
Content
Marke<ng
is
the
planning,
crea<on,
&
promo<on
of
brand
&
customer
focused
narra<ves
that
drive
measurable
business
outcomes.

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12. @leeodden
#8CongresoPRORP
PR
Agency
Services
in
Mexico
Corporate
PR
72%
Internal
Communica<on
36%
PR
for
Branding
36%
Events
Organiza<on
33%
Media
Rela<ons
44%
Social
Responsibility
53%
Crisis
Communica<on
44%
Lobbying
25%
Source:
The
global
public
rela<ons
handbook
Image
source:
ShuQerstock

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16. @leeodden
#8CongresoPRORP
If
you
want
to
ensure
your
brand
is
in
the
media,
then
become
the
media.

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“Content is the
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Brand Publishers
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Content Marketing

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37. @leeodden
#8CongresoPRORP
Integrated
Marke<ng
&
PR
Means:
Being
the
best
answer
wherever
your
audience
is
looking.

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43. @leeodden
#8CongresoPRORP
Yes
You
Can
You
Can
Do
Anything
With
a
Plan!
Image
source:
ShuQerstock

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