Global Mastermind Presentation 1114 LaCosta, CA

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2. 1.Content Marketing
2.Social Media Marketing
3.Image-Centric Content
4.Less is More
5.Mobile-Friendly is a MUST
6.Ad Retargeting
7.SEO & Social Signals
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3. Content Marketing means creating and
sharing valuable free content to attract
and convert prospects into customers, and
customers into repeat buyers. The type of
content you share is closely related to what
you sell; in other words, you’re educating
people so that they know, like, and trust
you enough to do business with you.
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4. Social media marketing refers
to the process of gaining
traffic or attention
through social
media sites.
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5. *Recent studies show that images have stronger
influence on the behavior of your audience.
*People are less inclined to purchase an item that
only has a text description. Images make content
easier and quicker to digest.
*90% of information transmitted to the brain is
visual.
*We process images 60,000 times faster than plain
text.
*The right image can easily become viral thanks to
the rapid rise of Buzzfeed and Pinterest.
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6. “there is a sense that from the hyper-connectivity
of our highly-digitized lives to the
bright, flashy, complicated sensory input we’re
fed everyday, there is no way to continue at
this pace. As a result, 2013 is likely to be a
year where the most successful marketing
strategies will be ones that are not only simple
in nature, but promote goods and services that
serve to simplify the consumer’s life, or even
just their customer experience.” -
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8. *Over 1.2 billion people access the web from their
mobile devices.
*No one screen size has more than 20% of the
market share.
*61% of people have a better opinion of brands
when they offer a good mobile experience.
*60% of mobile shoppers use their smartphones
while in a store, and another 50% while on their
way to a store.
*90% of people move between devices to
accomplish a goal, whether that’s on
smartphones, PCs, tablets or TV.
*Mobile-based searches make up one quarter of all
searches.
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9. *Only 2% convert on first time.
*Nearly three out of five U.S. online buyers said they notice ads for
products they looked up on other sites.
*Retargeting can boost ad response up to 400 percent.
*Forty-six percent of search engine marketing professionals believe
retargeting is the most underused online marketing technology.
*Web site visitors who are retargeted with display ads are 70 percent
more likely to convert.
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10. *The more people that are sharing a piece of content,
the higher quality it’s likely to be, and therefore its
position should increase within the search engine
results pages. It’s no coincidence that the top-ranking
search results tends to have lots of social shares,
while those ranked lower have fewer.
*Algorithms will evolve in the future, there’s a
reasonable chance that social shares will match or
even outweigh traditional inbound links by the end of
2014.
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