The document contains feedback from test audiences on a movie trailer and billboard. The feedback highlighted issues with sound levels drowning out dialogue in the trailer, shaky camerawork, and shots that were too long. It also noted that the E4 branding on the billboard needed to be moved and include program details. The summarizer learned they needed to improve camera stability, reduce background music volume, shorten shots, and properly include network branding and air time/date on out-of-home advertising. Overall, the feedback helped identify issues that could be addressed in editing or requiring re-shoots to improve the professionalism and clarity of the projects.

1. Question 3
What I learnt from audience
feedback

2. Trailer Feedback
• Georgia Adams15 November 2012 04:11
• In some scenes the background sound drowns out
the shot and makes it hard for viewers to hear what
the character is saying and some shaky camera
movements. The soundtrack used will work well with
the storyline when we re-shoot some scenes.

3. • Stephanie Green18 November 2012 07:35
• Maybe the sound could start earlier for the scene to
make more sense Also the first clip of the actors walking
towards each other is too long and could be cut out.
Some of the shots are very shaky and too noisy making it
unprofessional and the music therefore over the
top, doesn't sound right.
Some of the shots, you cant hear the actors as the music
is too loud. Also your editing could be more precise as
the shots seem too long

4. • Victoria Bellairs15 November 2012 04:07
• Good use of shot types and good storyline. The
soundtrack works well with the genre and makes you
want to carry on watching. Try and reduce the
volume of music and make sure all characters and
lines are heard

5. • harrietT15 November 2012 04:03
• the music is really good but your background music
is drowning out the dialoug so maybe have a play
with the volume and you need your title cards and
stuff, i like how the story like how the audience can
understand the story line :)

6. • Katie Fowler15 November 2012 03:58
• some sound issues: background sound and loud
music. Good storyline, entices you to watch more.
Maybe cut clips down so it isn't as long

7. • ste jackson15 November 2012 03:58
• Good variation of shot selections, shots are steady in
most scenes where necessary but are also unsteady
where it is also necessary to be.
Soundtrack to the trailer is good but undermines the
dialogue in some scenes so it is unclear what the
actor/actress is saying.

8. • Aquinas College Media & Film Dept16
November 2012 04:07
• Very good feedback, think they've said it all. You
already had a good idea of what needed fixing any
way. Make your edits sharper when you do your next
lot of editing, there is too much space at the start
and end of your shots. Good so far, well done :)

9. What I learnt from audience feedback
I learnt a lot from my audience feedback. A factor through out all my comments were that I needed to make my
camera steady, this would a problem that could not be solved through editing and would require me to
have to re-do my filming this was time consuming but worth it as my camera was steady making my trailer
look more professional. Another factor of my comments were I needed to reduce the sound of my
background music as it was hard to hear to speech of the actors, this problem I could solve in imovie and I
was able to reduce background noise as well this made my speech clearer. Also I needed to add an
opening E4 introduction this would increase brand identity and I needed to add title cards. The final point I
gathered from my audience feedback was I needed to shorten my trailer the conventions of a made in
trailer are that trailers are between 30 seconds and 60 seconds therefore I needed to make my edits
sharper which would make my trailer better.

10. Billboard feedback
• Aquinas College Media & Film Dept17
December 2012 07:41
• Images are good, E4 branding is in wrong corner and
needs to have the name of the programme, dates
and times. Green tinges around hair just need
removing. Good eyeline matches. Well done, a good
first draft :)

11. What I learned from audience
feedback
The audience feedback was useful for developing my billboard. Firstly I realised that my e4 tag was on the
wrong side to where it would conventionally be found which is on the right, this needs to be changed so
that the audience can tell its an e4 production. As well as this I need to include my name of the show I’m
advertising and the time and date it can be found, this is important as my audience need to know where
to find it. I also needed to remove the green tinge behind the hair of certain stars, this made my pictures
look unprofessional.

12. How my feedback developed my
billboard