KHJK 103.7 FM Advertiser Information

2. Call Letters: KHJK FM
Frequency: 103.7 FM
Format: Adult Alternative
Format Description: Cutting edge bands as well as
singers and songwriters who span both the electric
and acoustic worlds of rock and beyond.
The music of 1037 FM spans 4 decades from the
late 70’s (Led Zeppelin, Rolling Stones, Santana) to
the music of today with an enticing blend of musical
genres in each decade including your favorite 80’s
artists (The Police, Eric Clapton, Pretenders), 90’s
Superbands (Foo Fighters, Lenny Kravitz, Pearl Jam,
Gin Blossoms, U2, REM), and cutting edge music of
Today (John Mayer, Dave Matthews, Jason Mraz,
White Stripes, Kings of Leon).
1037 FM will also introduce REM
you to new and exciting artists
that you may never have heard Lenny
on commercial radio before! Kravitz

3. 1037 FM is a unique blend of popular artists and
fresh new music not typically heard outside of the
traditional “hit music” radio stations. Here’s a
sample of those non-traditional artists that you
can hear on 1037 FM “Houston’s Adult
Alternative”!
Gomez
James Morrison
Wilco
Eric Hutchinson
Ray Lamontagne Ray
Airborne Toxic Event Lamontagne
Los Lonely Boys
Death Cab for Cutie
Jack Johnson
Alanis
The Kooks Morrisette
Franz Ferdinand
Snow Patrol Gomez

4. Target Demographic: Adults 25-54, 55%/45%
Male/Female
Lifestyle Group: Socially Active Adults in their
“age of acquisition”.
1037FM’s listeners are environmentally
conscious consumers of products that reflect the
lifestyle of a blended “Boomer/Gen-X”
demographic profile.
The 1037FM Community of Listeners are heavy
consumers of the following:
Import Vehicles
Outdoor Concerts
Real Estate U2
Wine, Vodkas and Craft Beers
Sushi/Tex Mex
Sporting Goods
Outdoor Activities Dave Matthews Band
Internet Consumers

5. Banking & Financial Went to
Household Income
$150,000-$199,999 Services: Acquired Auto Bars/Night Clubs
(153) Loan - Last 12 Months - Past Year (181)
(145)
Occupation: Employed in Arts, Design,
Entertainment, Sports and Media Occupations (184)
Spent Visited
Own/Lease Used Sunless Chipotle
$3000-$5999 Honda Pilot Mexican
Tanning Product -
on Foreign (184) Grill - Past
Past Year (147)
Vacation(s) - 6 Months
Past 3 Years Life Cycle: Respondent is age (197)
(151) 18-34 and lives in one-person
Wrote an
household (205) Online Blog
Downloaded
Music - Past 30 - Past 30
Days (180)Attended Rock Music Days (184)
Concert/Performance - Past Year (240)
Participated Own a
in Fantasy Most Recent BlackBerry
Engaged in (154)
Sports Vehicle
Pilates - Past Bought/Leased:
League - Past Year (192)
Year (192) Lexus (158) Spent
$100 or
Participated in Roller-Blading/In-Line More on
Skating - Past Year (213) Running
Drank Any Lifestage: Young couples: Clothes -
Super
adults age 30-39, no children Past
Premium
Domestic - 17 or under living at home Year
Past 6 (208) Most Recent (189)
Months (188) Own/Lease Vehicle
Toyota Bought/Leased:
Highlander (189) BMW (193)
SOURCE: MRI Fall 2008

6. Summer
2009