I 2015 skapte den store flyktningstraumen avisoverskrifter over heile Europa. Over 30 000 asylsøkjarar kom til Noreg, og Utlendingsdirektoratet (UDI) måtte i ein periode skaffe tak over hovudet til 300-400 nye kvar natt.
NIR er en podcast om kommunikasjon, i alle sine former. På Høstseminaret sendte de live. NIR består av Sindre Holme, Marius Thorkildsen og Marius Staulen.
The document suggests giving audiences something unexpected rather than what they expect to avoid boring them. It also states that there are no rules when creating, only respecting boundaries, and that the goal is to show audiences things they haven't seen before in an accessible, funny and clever way rather than poking them in the eye.
Statoil er det desidert mest omtalte selskapet i norske medier, samtidig omfattes virksomheten med økende interesse fra internasjonale medier. Jannik Lindbæk jr. er informasjonsdirektør med ansvar for konsernets medierelasjoner, og vil presentere Statoils mediestrategi med utgangspunkt i kjente mediesaker som oljesand og operasjonene på norsk sokkel.
The document discusses jobs of the future and skills that will be important. It notes industries that are changing like transportation, construction, health, education, and consumer-oriented businesses. It lists the top 5 future jobs as: 1) Relationship Builder, 2) Data Analyst, 3) Creative Chef, 4) Dissemination Strategist, 5) Digital Door Opener. It provides some tips and tricks and thanks the audience for their attention.
I 2015 skapte den store flyktningstraumen avisoverskrifter over heile Europa. Over 30 000 asylsøkjarar kom til Noreg, og Utlendingsdirektoratet (UDI) måtte i ein periode skaffe tak over hovudet til 300-400 nye kvar natt.
NIR er en podcast om kommunikasjon, i alle sine former. På Høstseminaret sendte de live. NIR består av Sindre Holme, Marius Thorkildsen og Marius Staulen.
The document suggests giving audiences something unexpected rather than what they expect to avoid boring them. It also states that there are no rules when creating, only respecting boundaries, and that the goal is to show audiences things they haven't seen before in an accessible, funny and clever way rather than poking them in the eye.
Statoil er det desidert mest omtalte selskapet i norske medier, samtidig omfattes virksomheten med økende interesse fra internasjonale medier. Jannik Lindbæk jr. er informasjonsdirektør med ansvar for konsernets medierelasjoner, og vil presentere Statoils mediestrategi med utgangspunkt i kjente mediesaker som oljesand og operasjonene på norsk sokkel.
The document discusses jobs of the future and skills that will be important. It notes industries that are changing like transportation, construction, health, education, and consumer-oriented businesses. It lists the top 5 future jobs as: 1) Relationship Builder, 2) Data Analyst, 3) Creative Chef, 4) Dissemination Strategist, 5) Digital Door Opener. It provides some tips and tricks and thanks the audience for their attention.
I kommunikasjonsverden snakker ingen om integrering. Eller nærmere sagt snakker alle om at innvandrere må lære seg norsk. Men hvilket språk må offentlige og private leverandører av varer og tjenester snakke for å nå frem med sitt budskap til brukere, medlemmer, pasienter eller kunder? Hvordan bør kommunikasjonen være i Norge anno 2011?
Hans Kristian Amundsen var Jens Stoltenbergs taleskriver og satt tett på hendelsene den 22. juli 2011. «Statsminister Jens Stoltenberg er i sikkerhet». Det var det første budskapet daværende statssekretær ved statsministerens kontor sørget for at gikk ut fra regjeringen under terroraksjonen. En halv time senere fikk Amundsen beskjed om å dra til Oslo og begynne arbeide med å utarbeide et overordnet krisebudskap
Budskapet om å møte hat med mer åpenhet og mer demokrati ble lagt merke til – også utenfor landets grenser. Hvilke vurderinger lå til grunn da budskapene ble utarbeidet, og hvordan jobbet man med dette?
Torsdag 24. juli kom meldingen som rystet Norge. I en pressekonferanse varslet PST at det forelå en konkret og tidsavgrenset terrortrussel mot Norge. Hvorfor valgte norske myndigheter å varsle befolkningen om trusselen Norge stod overfor? Hvilke strategiske vurderinger lå bak den dramatiske avgjørelsen? Margrete Halvorsen gir oss et unikt innblikk i hva som skjedde i Politidirektoratets kulisser da beslutningen ble tatt.
Med blant annet «Hvilken side av fartsgrensen er du på?» «Husk bilbelte» og «Del veien», sistnevnte der selveste Thor Hushovd maner til respekt mellom myke og harde trafikanter, har Statens vegvesen vært en av stjernene på kampanjehimmelen de siste årene. Hvordan har Statens vegvesen jobbet med å skape engasjement og vekke følelser i befolkningen for å nå målet om å fremme trafikksikkerhet?
This document discusses Google Glass, the Bullingdon Club, a video by Golin Harris, and pipes sliding. It touches on several unrelated topics in a brief and disjointed manner without providing many details about any of them.
From the election of Barack Obama, to the fight against Climate Change, the use of story, or Public Narrative, in American politics is pervasive. This session will dissect how, and why story is used in political discourse, and what implications that may hold for America going forward.
Communicators need to take a stand on ethical, transparent, and professional communication in a world where “alternative facts” and “fake news” have become commonplace expressions. 2017 saw one of the biggest cases of ethics in PR since the turn of the century – in the form of the Bell Pottinger scandal. The manner in which numerous global crises were handled, such as United Airlines in the US and Ford in South Africa, has highlighted the role of ethical communication and the importance of robust, transparent and timely PR in building, maintaining and enhancing reputational resilience.
Kristina Fritsvold Nilsen, Vice President Retriever, has started up media analysis as a business area within Retriever, building a department that now counts more than 50 analysts in four countries.
The populous and culturally diverse nations of Asia are glued together by shared interests of economic growth and political influence. How is the evolution of Asian markets like China – and why are they special? How do a handful of influential corporate giants offer a new way of thinking on how brands are built and how reputations are managed?
The future smart cities will offer their citizen’s safe, clean, noise-free and efficient public transportation. However, this transformation is not only about technology, but also heavily impacted by politics, collaborations and communications.
The fourth industrial revolution is not about digitalization alone, but about how digital infrastructure changes our industries, our work and our societies. This change is genuinely different: this time it is exponential, polarizing and combinatorial. Our world changes fast, but our understanding is slow. Our new social dynamics and our new communication tools affect politics, finances and relationships through new media and its exponential and polarizing trends. The global power of new monopolies and the algorithms that run their businesses is the core of the new PR.
Dr. Sarab Kochhar is the Director of Research for the Institute for Public Relations. She has a Ph.D. degree from the University of Florida and significant practical experience working in public relations in her native India and in the US. She is also the associate director of measurement and analytics at APCO Worldwide.
There is a contradiction in the PR industry; many practitioners want a seat on the board, but most of us perform tactical tasks.
What if automation and Artificial Intelligence does not take our jobs but - on the contrary - become the enablers of something new? A no hype talk about the use of automation and AI in day to day PR operations and what it could represent to the profession.
2018 is the 40th anniversary of Chinese Reform and Opening. It’s been 40 years since China opened itself to the world. In these 40 years, China´s economy have grown rapidly from no. 15 in GDP rank in 1978 to no. 2 in 2017. In these 40 years, so many events have impacted the Chinese society tremendously: in 1987, China established connection into Internet; in 2001, China joined WTO; in 2008. These events are the milestones and driving forces behind development of Chinese society, and what has driven the public's cognition, understanding and response to these events, thereby affecting and changing people's behavior and decision-making? That’s the power of communication.
The document discusses global inequalities in communication and proposes a culture-centered approach to disrupt authoritarianism. It summarizes that communicative inequalities have increased with rising authoritarian power, concentrated wealth, and digital divides. Communication is often used as a tool of militarization and persuasion by those in power to reinforce inequalities rather than address material conditions. The document advocates building communicative infrastructures that give voice to marginalized communities and center their stories and perspectives to imagine more just social and economic structures.
Professor Mervyn King is a Senior Counsel and former Judge of the Supreme Court of South Africa. He is Professor Extraordinaire at the University of South Africa on Corporate Citizenship, Honorary Professor at the Universities of Pretoria and Cape Town, a Visiting Professor at Rhodes and the chairman of the International Integrated Reporting Council.
Food is at the heart of the world’s biggest health challenges and a major source of environmental degradation. How do we provide a growing world population with enough healthy and nutritious food without overtaxing the planet?
A power among the emerging countries and also a nation unable to shake off political and economic instability. In the eyes of the world, Brazil oscillates between these two extremes. In a country in which crises have dominated the agenda, ensuring coherent and consistent corporate communication is particularly challenging. Natura, a company which places social and environmental impact on the same level as financial results, faces the additional challenge of communicating the value of sustainable practices as a path towards overcoming crises to its consumers and investors.
What defines a communicative organization - which factors are crucial for the development of an organization where communication creates value? The 3-year research project "Communicative Organizations" based at Lund University in partnership with the Swedish Communication Association, is and was one of the biggest applied research projects in the field of public relations and strategic communication. The main aims with the project is to increase the knowledge about the value of communication for organizations and to deliver new insights about demands and challenges for communication professionals. The empirical data was collected from eleven corporations and public organizations, such as IKEA and the Swedish Police. Differing from earlier research project in the area the empirical focus is not only in communication professionals but on managers in other areas as well as co-workers.
This document discusses internal communications at IKEA. It describes IKEA's culture as diverse, down-to-earth, and passionate about home furnishing. The values that guide IKEA's inclusive culture are also discussed. The document then examines how IKEA is moving from one-way information broadcasts to more multi-level and network communications to better connect with coworkers and customers. This includes generating personal connections rather than just information and allowing coworkers to choose when and how they receive communications.
In this era of endless content, fake news and a loss of trust, what are the risks facing ethical public relations professionals, and their clients and employers? What are the opportunities? This informative talk will focus on the present and future of technological, trending, and expanding opportunities (and potential complications) within the realm of PR, as well as how industry professionals can make the most of what's around the corner in PR and communications.
I kommunikasjonsverden snakker ingen om integrering. Eller nærmere sagt snakker alle om at innvandrere må lære seg norsk. Men hvilket språk må offentlige og private leverandører av varer og tjenester snakke for å nå frem med sitt budskap til brukere, medlemmer, pasienter eller kunder? Hvordan bør kommunikasjonen være i Norge anno 2011?
Hans Kristian Amundsen var Jens Stoltenbergs taleskriver og satt tett på hendelsene den 22. juli 2011. «Statsminister Jens Stoltenberg er i sikkerhet». Det var det første budskapet daværende statssekretær ved statsministerens kontor sørget for at gikk ut fra regjeringen under terroraksjonen. En halv time senere fikk Amundsen beskjed om å dra til Oslo og begynne arbeide med å utarbeide et overordnet krisebudskap
Budskapet om å møte hat med mer åpenhet og mer demokrati ble lagt merke til – også utenfor landets grenser. Hvilke vurderinger lå til grunn da budskapene ble utarbeidet, og hvordan jobbet man med dette?
Torsdag 24. juli kom meldingen som rystet Norge. I en pressekonferanse varslet PST at det forelå en konkret og tidsavgrenset terrortrussel mot Norge. Hvorfor valgte norske myndigheter å varsle befolkningen om trusselen Norge stod overfor? Hvilke strategiske vurderinger lå bak den dramatiske avgjørelsen? Margrete Halvorsen gir oss et unikt innblikk i hva som skjedde i Politidirektoratets kulisser da beslutningen ble tatt.
Med blant annet «Hvilken side av fartsgrensen er du på?» «Husk bilbelte» og «Del veien», sistnevnte der selveste Thor Hushovd maner til respekt mellom myke og harde trafikanter, har Statens vegvesen vært en av stjernene på kampanjehimmelen de siste årene. Hvordan har Statens vegvesen jobbet med å skape engasjement og vekke følelser i befolkningen for å nå målet om å fremme trafikksikkerhet?
This document discusses Google Glass, the Bullingdon Club, a video by Golin Harris, and pipes sliding. It touches on several unrelated topics in a brief and disjointed manner without providing many details about any of them.
From the election of Barack Obama, to the fight against Climate Change, the use of story, or Public Narrative, in American politics is pervasive. This session will dissect how, and why story is used in political discourse, and what implications that may hold for America going forward.
Communicators need to take a stand on ethical, transparent, and professional communication in a world where “alternative facts” and “fake news” have become commonplace expressions. 2017 saw one of the biggest cases of ethics in PR since the turn of the century – in the form of the Bell Pottinger scandal. The manner in which numerous global crises were handled, such as United Airlines in the US and Ford in South Africa, has highlighted the role of ethical communication and the importance of robust, transparent and timely PR in building, maintaining and enhancing reputational resilience.
Kristina Fritsvold Nilsen, Vice President Retriever, has started up media analysis as a business area within Retriever, building a department that now counts more than 50 analysts in four countries.
The populous and culturally diverse nations of Asia are glued together by shared interests of economic growth and political influence. How is the evolution of Asian markets like China – and why are they special? How do a handful of influential corporate giants offer a new way of thinking on how brands are built and how reputations are managed?
The future smart cities will offer their citizen’s safe, clean, noise-free and efficient public transportation. However, this transformation is not only about technology, but also heavily impacted by politics, collaborations and communications.
The fourth industrial revolution is not about digitalization alone, but about how digital infrastructure changes our industries, our work and our societies. This change is genuinely different: this time it is exponential, polarizing and combinatorial. Our world changes fast, but our understanding is slow. Our new social dynamics and our new communication tools affect politics, finances and relationships through new media and its exponential and polarizing trends. The global power of new monopolies and the algorithms that run their businesses is the core of the new PR.
Dr. Sarab Kochhar is the Director of Research for the Institute for Public Relations. She has a Ph.D. degree from the University of Florida and significant practical experience working in public relations in her native India and in the US. She is also the associate director of measurement and analytics at APCO Worldwide.
There is a contradiction in the PR industry; many practitioners want a seat on the board, but most of us perform tactical tasks.
What if automation and Artificial Intelligence does not take our jobs but - on the contrary - become the enablers of something new? A no hype talk about the use of automation and AI in day to day PR operations and what it could represent to the profession.
2018 is the 40th anniversary of Chinese Reform and Opening. It’s been 40 years since China opened itself to the world. In these 40 years, China´s economy have grown rapidly from no. 15 in GDP rank in 1978 to no. 2 in 2017. In these 40 years, so many events have impacted the Chinese society tremendously: in 1987, China established connection into Internet; in 2001, China joined WTO; in 2008. These events are the milestones and driving forces behind development of Chinese society, and what has driven the public's cognition, understanding and response to these events, thereby affecting and changing people's behavior and decision-making? That’s the power of communication.
The document discusses global inequalities in communication and proposes a culture-centered approach to disrupt authoritarianism. It summarizes that communicative inequalities have increased with rising authoritarian power, concentrated wealth, and digital divides. Communication is often used as a tool of militarization and persuasion by those in power to reinforce inequalities rather than address material conditions. The document advocates building communicative infrastructures that give voice to marginalized communities and center their stories and perspectives to imagine more just social and economic structures.
Professor Mervyn King is a Senior Counsel and former Judge of the Supreme Court of South Africa. He is Professor Extraordinaire at the University of South Africa on Corporate Citizenship, Honorary Professor at the Universities of Pretoria and Cape Town, a Visiting Professor at Rhodes and the chairman of the International Integrated Reporting Council.
Food is at the heart of the world’s biggest health challenges and a major source of environmental degradation. How do we provide a growing world population with enough healthy and nutritious food without overtaxing the planet?
A power among the emerging countries and also a nation unable to shake off political and economic instability. In the eyes of the world, Brazil oscillates between these two extremes. In a country in which crises have dominated the agenda, ensuring coherent and consistent corporate communication is particularly challenging. Natura, a company which places social and environmental impact on the same level as financial results, faces the additional challenge of communicating the value of sustainable practices as a path towards overcoming crises to its consumers and investors.
What defines a communicative organization - which factors are crucial for the development of an organization where communication creates value? The 3-year research project "Communicative Organizations" based at Lund University in partnership with the Swedish Communication Association, is and was one of the biggest applied research projects in the field of public relations and strategic communication. The main aims with the project is to increase the knowledge about the value of communication for organizations and to deliver new insights about demands and challenges for communication professionals. The empirical data was collected from eleven corporations and public organizations, such as IKEA and the Swedish Police. Differing from earlier research project in the area the empirical focus is not only in communication professionals but on managers in other areas as well as co-workers.
This document discusses internal communications at IKEA. It describes IKEA's culture as diverse, down-to-earth, and passionate about home furnishing. The values that guide IKEA's inclusive culture are also discussed. The document then examines how IKEA is moving from one-way information broadcasts to more multi-level and network communications to better connect with coworkers and customers. This includes generating personal connections rather than just information and allowing coworkers to choose when and how they receive communications.
In this era of endless content, fake news and a loss of trust, what are the risks facing ethical public relations professionals, and their clients and employers? What are the opportunities? This informative talk will focus on the present and future of technological, trending, and expanding opportunities (and potential complications) within the realm of PR, as well as how industry professionals can make the most of what's around the corner in PR and communications.
Ins’t it stargne how you can raed tihs snetnece eevn tguohh the wdros mkae no sesne?
Our brains are processing the world in ways we are not aware of. Every day hundreds of psychological principles that have been pre-programmed into your brain are governing your decision making and behaviour in ways you might not expect.
By using photos as big data, Gapminder Foundation and Anna Rosling are making everyone’s living condition understandable to all. Imagine the World as a street where the poorest live to the left and the richest to the right. Everybody else live somewhere in between. Where would you live? Dollar Street is a free website with homes on different income levels from all over the World (see gapminder.org/dollar-street).
Amith tells the story about how a group of young professionals built up the Indian PR Community and created the world’s largest residential annual Public Relations conference. The establishment of the community was driven using technology. The results of the community have generated positive impact as a non-profit generating goodwill because of the focus on being true to each other and enchanting the opportunities for the intelligent communicator.
This document discusses perspectives on truth, profit, and intelligence in communications. It notes that both Western and Asian media can be biased in their reporting and highlights the diversity and rapid economic growth occurring in Asia. The document advocates thinking regionally and acting locally when it comes to public relations in Asia. It also envisions a future where data is owned by individuals, everything occurs on the go, and media pitching is automated.
Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. Artificial Intelligence (AI) is already making significant inroads to each of these areas. It is enabling practitioners to work smarter and more efficiently. It is enabling us to deliver more for less, and in time is likely to have a significant implication on labour. It's a situation that is repeated in other profession services such as accountancy and legal.
2. Kort selvangivelse
20 ĂĄrs fartstid som embetsmann, OED , NHD og MD, og utenrikstjenesten
• OECD Paris
• Europakommisjonen Brussel
• Den norske EU-delegasjonen Brussel
• Den norske ambassaden Beijing
Geelmuyden.Kiese siden 2000
Statsviter, 7 bøker
• ”Stat, kjære stat”
• ”De nye mandariner – Byråkratisk døråpner til Kina”
• ”Varm framtid” – den først klimaboka på norsk
• ”Innenfor EU”
• 3 romaner
3. Ordfører Mathisen lærte meg krangelens avmakt
”Krangle kan du gjøre hjemme
eller i politikken, men hvis du
vil ha noe gjort, mĂĄ du legge
vekk krangelen”
Ordfører Johan Mathisen & sønn.
6. Mediene er opprørerens arena
Lobbyloven
Antall
Lobbyvinnerne
FĂĄ deltar nĂĄr det er
mye ĂĄ beslutte
Lobbytaperne
Alternative løsninger
Deltakere i beslutningsprosess
Mange deltar nĂĄr det
er lite ĂĄ beslutte
Tid
7. Kunsten ĂĄ sette dagsorden
Ekspedisjonssjef ,
Olje- og energidepartementet