Kiwi Patents Ltd is presenting an investment opportunity focused on a new roofing technology called "flex-mechanism". The technology allows for simple, modular construction of polycarbonate and aluminum roofs. It has potential applications for residential and commercial roofing, as well as other structures. The founder has past success developing and selling patented technologies. The presentation provides an overview of the company's assets, product development progress, market testing, revenue options, and competitive advantages of the new roofing system. Initial focus is on developing and marketing the system under the Flexiroof brand.
War stories from building the Global Patent Search Network, and why Data folks need to think more about UX and Discovery, and UX folks need to think more about Data.
Experienced executive with over 18 years of global experience and demonstrated success in driving IT value, business and IT, reducing overall costs, and quickly executing and delivering business solutions.
Alfred Kärcher GmbH & Co. KG is a German family-owned company that operates worldwide and is known for its high-pressure cleaners, floor care equipment, parts cleaning systems, wash water treatment, military decontamination equipment and window vacuum cleaners.[1] Headquartered in Winnenden, Germany, it produces both cleaning equipment and full cleaning systems. The world market leader in cleaning technology, employs more than 10,000 people worldwide. In 2014 the company posted sales revenues of €2.12 billion ($2.84 billion) and sold 12.72 million machines. Kärcher has 100 subsidiaries in 60 countries.
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Alfred Kärcher GmbH & Co. KG is a German family-owned company that operates worldwide and is known for its high-pressure cleaners, floor care equipment, parts cleaning systems, wash water treatment, military decontamination equipment and window vacuum cleaners.[1] Headquartered in Winnenden, Germany, it produces both cleaning equipment and full cleaning systems. The world market leader in cleaning technology, employs more than 10,000 people worldwide. In 2014 the company posted sales revenues of €2.12 billion ($2.84 billion) and sold 12.72 million machines. Kärcher has 100 subsidiaries in 60 countries.
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3. 2008: Patent licensed to USA Multinational
2011: Patent sold to Nike USA
2013: Flex-mechanism (3 patents)
2013: Bistable-sheet (1 patent)
3
KIWI PATENTS LTD
A VERY EXPERIENCED FOUNDER
Rory
Tiger A “connection technology”
Invented by Simon Moore
Sold to Nike USA
Used by Tiger Woods
Used by Rory Mcllroy
4. Who
Experienced communicative creative but pragmatic founder, with
high ethics, who has delivered dividends in recent times.
What
Very clever roofing technology, that both simplifies and lowers
costs, with a number of patents in process.
How
Tight initial focus on branded product, (supported by IP), but with
a much larger scale revenue opportunity for the future via
licensing to multinationals in a number of areas.
4
KIWI PATENTS LTD
SNAPSHOT
5. KIWI PATENTS LTD
AN INVESTMENT PRESENTATION
5
Kiwi Patents is an ideas company initially focused on a new patent pending roofing
technology. Other ideas are “under the radar” but will only be developed when the
company is profitable and paying dividends.
My last deal was with Nike USA in 2011 via my previous company Puku Ltd., so I
have excellent experience in delivering in the business side of patented technology.
This presentation can only be an over view of course and potential investors are
invited to ask questions, and of course it is always best to take legal and financial
advice, and to conduct independent research.
Simon Moore, Founder of Kiwi Patents Ltd
127 Wairau Road, Oakura, Taranaki, NZ 4314
simon@kiwipatents.com
021 471147
6. KIWI PATENTS LTD
THE COMPANY
Kiwi Patents Ltd is a relatively new company formed in Jan 2013.
The company is solely focused on a new technology I have called “flex-mechanism”
Flex-mechanism is applicable to many applications and products, but it has been
determined an excellent initial focus is polycarbonate and aluminum roofing,
affordable, modular and clear span in character.
• Polycarbonate offerings from other companies have a number of dis-advantages
and are more expensive.
6
7. KIWI PATENTS LTD
BUSINESS OVERVIEW
The general plan is as follows:
1. Develop and market a modular system for polycarbonate/aluminum shelter.
2. Create a franchise network for bespoke solutions
3. Seed the market with national marketing
4. Develop and market a free-standing consumer assembled kit for the likes of
IKEA and/or direct sales.
5. Apply the technology to other applications
6. License the technology internationally for royalty stream.
7
8. 8
KIWI PATENTS LTD
TECHNOLOGY REVIEW
From 15+ years of filing 60+ ideas into patents I know know the best ideas are
super simple and when demonstrated they should elicit responses like:
“I could/should have thought of that!”
“surely that has already been done!”
“you can’t get a patent on that!”
Flex-mechanism technology is very simple, and yet has been overlooked. Indeed
the first patent has already been granted in NZ, and progressed to international
filing via the PCT process, and two other patents are in process;
Flex-mechanism:
1. Assemble parts together
2. Connect or “retain” the ends
3. Flex them together lengthwise
4. The space between will close
5. Trapping a sheet for example
9. 1. STRONG
2. SIMPLE
3. MODULAR
4. LIGHT
5. TELESCOPIC
6. NO FASTENER HOLES IN THE CLADDING
7. DISTRIBUTED FORCE FRICTION CONNECTION
8. LESS TIME & PEOPLE-POWER NEEDED!
9
KIWI PATENTS LTD
TECHNOLOGY FEATURES
10. FLEX MECHANISM
ONLINE TECHNOLOGY INTRODUCTION
THE LINK BELOW IS A SHORT VIDEO TO INTRODUCE THE CORE CONCEPTS
https://vimeo.com/66552453
10
11. KIWI PATENTS LTD
THE OFFER CHARACTER
$100,000 as a whole or in parts, where $100,000 will gain 5.18% of Kiwi
Patents Ltd.
11
$100,000
for 5.18%
(see next slide)
12. KIWI PATENTS LTD
5.18% FOR 100K
5.18% means a pre-money valuation of about 2 million, and I need to explain why:
Kiwi Patents Ltd is not a raw start-up, by a fresh faced entrepreneur, with a loose
idea! Here are 7 reasons why 5.18% is actually very good value:
1. My last company paid a tax-paid dividend of $780,000 in 2012.
2. I have 15 years experience in IP development, prototyping and most
importantly business development from that base, and
3. A first patent has already been granted in NZ and progressed further, and 3
other patents are filed, and
4. There has been considerable development in positioning and branding with a
trademark secured along with URLs, and
5. A first sale has been made with an excellent margin, and
6. The technology has a nice present focus via Flexiroof™ – and revenue from
that, and
7. A very very large revenue opportunity from other applications.
12
13. KIWI PATENTS LTD
ASSETS
Kiwi Patents Ltd has the following assets:
1. 1 patent granted (in NZ), and 3 patents in process,
1. 3 related to flex-mechanism, and
2. 1 in a new roofing area.
2. A trademark for Flexiroof™,
3. Several URLs including www.flexiroof.com and www.flexiroof.co.nz,
4. And it could be argued the key “asset” is my time, ideas, and pragmatic
driven business-orientated character …. Note the care taken for this
presentation.
13
14. 14
KIWI PATENTS LTD
SHAREHOLDINGS POST INVESTMENT
There are a number of B shares which have no
voting rights at all, but rank equally otherwise.
16. 16
roof, the entire building, dam, stock underpass, new-
born lamb shelter, mining or road tunnel lining, barn,
emergency shelter, growing tunnel, wintering barn, silo,
tank, calf shelter, mobile fertiliser cover, house roof,
commercial building, insulated cool store, aircraft
hangar, aluminum & polycarbonate sun shade, 3rd
world housing, arched rib support for ‘container
shelter’, motorway barricade, retaining wall, cowshed
roof, industrial building, greenhouse, refugee camp
shelter, modular construction, sports arena clear-span
roof, bird proof ‘no roost’ grain store, sculpture, road
side worker shelter, exhibition space, conservatory,
solar gain “water roof”, pipe, bridge, silage cover,
FLEX MECHANISM
MANY POSSIBLE APPLICATIONS
17. 17
roof, the entire building, dam, stock underpass, new-
born lamb shelter, mining or road tunnel lining, barn,
emergency shelter, growing tunnel, wintering barn, silo,
tank, calf shelter, mobile fertiliser cover, house roof,
commercial building, insulated cool store, aircraft
hangar, aluminum & polycarbonate sun shade, 3rd
world housing, arched rib support for ‘container
shelter’, motorway barricade, retaining wall, cowshed
roof, industrial building, greenhouse, refugee camp
shelter, modular construction, sports arena clear-span
roof, bird proof ‘no roost’ grain store, sculpture, road
side worker shelter, exhibition space, conservatory,
solar gain “water roof”, pipe, bridge, silage cover,
FLEX MECHANISM
MANY POSSIBLE APPLICATIONS
Around a year ago when I began to work on this area it became clear there
were many possible applications for this technology.
I looked at a number to determine which could be developed relatively simply
and cheaply to demonstrate the capability of the flex-mechanism technology,
and also to better understand it’s challenges, advantages and disadvantages.
I decided to work up a design for arched polycarbonate sun shelter. This was
initially merely a design exercise, but attending the Fieldays in June 2013
changed my thinking …
At the Fieldays we had people wanting to buy our terrible prototypes and I
realised that this space was clearly “ripe” for a well-marketed, focused,
elegant, modular and affordable new brand.
18. CONSUMER INTEREST AT THE 2013 FIELDAYS
18
The stand was very busy, and although we were in the Innovation
Centre, we had more than 100 hundred enquiries from people wanting
to buy product. Many of these were for sunshades structure, as what
we had on display was obviously a cheaper and more elegant
alternative to what is available now: eg http://www.archgola.co.nz
However we also had enquiry for other structures including stock
shelter and barns of course as we were at the Fieldays!
19. BUSINESS INTEREST AT THE 2013 FIELDAYS
19
• Building and roofing companies
• A metal forming company
• Two wintering barn companies
• A silo company
• Farmers for sheds and barns
• A commercial building developer
• A plastic manufacturing company
20. 20
FLEX MECHANISM
SOME POSSIBLE INITIAL APPLICATIONS
roof, the entire building, dam, stock underpass, new-
born lamb shelter, mining or road tunnel lining, barn,
emergency shelter, growing tunnel, wintering barn, silo,
tank, calf shelter, mobile fertiliser cover, house roof,
commercial building, insulated cool store, aircraft
hangar, aluminum & polycarbonate sun shade, 3rd
world housing, arched rib support for ‘container
shelter’, motorway barricade, retaining wall, cowshed
roof, industrial building, greenhouse, refugee camp
shelter, modular construction, sports arena clear-span
roof, bird proof ‘no roost’ grain store, sculpture, road
side worker shelter, exhibition space, conservatory,
solar gain “water roof”, pipe, bridge, silage cover,
Archie™
#1 in half round barns
Flexi-Span™
More span | Less money
Flexiroof™
Elegant shade for your family
EconoCurve™
Carports & Garages
Flexi-Tunnel™
The Simplest Greenhouse
InsulFLEX™
Cool cool-stores
21. 21
FLEX MECHANISM
A GOOD APPLICATION TO START WITH
roof, the entire building, dam, stock underpass, new-
born lamb shelter, mining or road tunnel lining, barn,
emergency shelter, growing tunnel, wintering barn, silo,
tank, calf shelter, mobile fertiliser cover, house roof,
commercial building, insulated cool store, aircraft
hangar, aluminum & polycarbonate sun shade, 3rd
world housing, arched rib support for ‘container
shelter’, motorway barricade, retaining wall, cowshed
roof, industrial building, greenhouse, refugee camp
shelter, modular construction, sports arena clear-span
roof, bird proof ‘no roost’ grain store, sculpture, road
side worker shelter, exhibition space, conservatory,
solar gain “water roof”, pipe, bridge, silage cover,
Flexiroof™
Elegant shade for your family
22. 22
roof, the entire building, dam, stock underpass, new-
born lamb shelter, mining or road tunnel lining, barn,
emergency shelter, growing tunnel, wintering barn, silo,
tank, calf shelter, mobile fertiliser cover, house roof,
commercial building, insulated cool store, aircraft
hangar, aluminum & polycarbonate sun shade, 3rd
world housing, arched rib support for ‘container
shelter’, motorway barricade, retaining wall, cowshed
roof, industrial building, greenhouse, refugee camp
shelter, modular construction, sports arena clear-span
roof, bird proof ‘no roost’ grain store, sculpture, road
side worker shelter, exhibition space, conservatory,
solar gain “water roof”, pipe, bridge, silage cover,
FLEX MECHANISM
A GOOD APPLICATION TO START WITH
23. 1. Modular componentry for builder and DIY markets
• Develop and market a modular system for polycarbonate/aluminum shelter.
2. Create a franchise network for bespoke solutions
• Seed the market with national marketing
3. Consumer-facing deck shelter - aimed at high volume “big-box” sales
• Develop and market a free-standing consumer assembled kit for the likes
of IKEA and/or direct sales.
4. Merely license the technology internationally for royalty stream
5. Develop the technology for other applications
• License the technology internationally for royalty stream.
• Develop, market, distribute and sell branded product
23
FLEXIROOF™ - A NEW BRAND
SOME REVENUE STREAM OPTIONS
24. The next slides look at the product evolution over the last 9months or so …
1. May to Jun 2013: Basically I created very crude prototypes for demonstration
purposes in the Innovation Centre at the 2013 Fieldays.
2. Jul to Oct 2013: I focused on tooling up for UPVC S-shaped sheet connector.
This was OK, and very useful as a learning tool, but is was clearly not going to
deliver spans of more than 3m.
3. Nov 2013 to Feb 2014: I moved to using aluminum via readily available profiles
designed for other uses. This worked very well for small spans, where it was
spectacular in the wind, but again it was found not be suitable for spans
beyond 4.2m.
4. Mar to Apr 2014: A custom profile has been ordered which is 5x stronger, and
because it is a sinusoidal shape, that will fit perfectly to itself and the sheet
profile, it can be layered! to make composite beams which will span distances
in excess of the length of polycarbonate sheets commonly available (7.2m)
24
FLEXIROOF™ - A NEW BRAND
ONE YEAR OF PRODUCT EVOLUTION
25. 25
OCT 2013 - TEST SALE #1
USED A CUSTOM UPVC EXTRUSION
26. 26
DEC 2013 – FREE-STANDING
DEVELOPED SELF-BRACING TENSIONED LEGS
This design
work is relevant
to the proposed
consumer ready
product for high
volume sales
through the likes
of IKEA™
27. 27
FEB 2014 - TEST SALE #2
USED BEST-AVAILABLE ALUMINUM EXTRUSION
28. 28
Material Cost <$1500
Installed for $3800, as an introductory price
• Normal price would be $5800
• The customer had had a quote from
Archgola™ for $8500 (next slide)
FEB 2014 - TEST SALE #2
A QUICK LOOK AT COSTS AND MARGIN
30. 30
WHAT ABOUT THE OPPOSITION?
There are a number of aluminum and polycarbonate sun shade offerings, but
they all are at least $450/m2 installed, whereas Flexiroof™ is ~$300/m2 installed,
more elegant and as the next slide shows “cleaner” …
31. 31
THE OPPOSITION HAS A PROBLEM
All other polycarbonate offerings I have seen to date have a significant cosmetic problem
where the polycarbonate sheets overlap. Mold, vegetation and muck accumulate there,
protected from the UV light by the excellent properties of polycarbonate!
Image location: Sir Ed Hillary walkway in Otorohanga (built 5 years ago)
www.kiwianatown.co.nz/Ed-Hillary-walkway.html
32. 32
WHAT ABOUT THE OTHER OPPOSITION?
Of course there are also other options for customers, for example PVC awnings, cloth
umbrellas, shade sails or timber pergolas with polycarbonate or vines.
Some of these of course are problematic in the wind.
33. 33
APRIL 2014 – NEW EXTRUSION
MOVING TO A VERSATILE MODULAR SOLUTION
A lot of progress has been made using off-the-shelf extrusions but these
can only take this technology so far.
As noted before a new profile has been ordered and is due by mid April.
The red is the extrusion
used to date, and the
green is the new one,
which is 3mm thick and
92mm wide.
As well as being 5x
stronger, the new profile
fits to itself perfectly,
which is ideal for modular
options.
34. 34
MAY 2014 – 2ND EXTRUSION
MOVING TO A VERSATILE MODULAR SOLUTION
The next development is to be a new top rail profile, which has a
integral spouting detail, which also serves to connect to pipe fittings.
The red is the extrusion used
to date, and the blue is the
simple top rail extrusion – also
a standard item
The green is the new wave
beam extrusion and the yellow
is the new top rail profile to be
ordered in April.
(patent-pending)
36. 36
KIWI PATENTS LTD
INVESTMENT SUMMARY
This presentation scopes an investment into a new “platform” connection technology
with very wide application, and a defined first revenue opportunity via Flexiroof™ .
Everything you see here has been developed in less than a year by one person with
little funds, and the occasional assistance of several others.
I believe the technology and IP are at a point where with some more investment the
company can move to significant profit in a relatively short time.
Normally in an investment presentation one would define the offer via pre-money
valuation, and then present cash flows for 5 years, and perhaps even apply a
discounted valuation model to find the net present value of the investment. I am
familiar with these tools, but in this case I think there are just too many unknowns.
My approach is far more pragmatic. The future is unknown. Tight business plans are
out of date very quickly! It is better to know the general direction and be agile along
the path.
Appendices follow
37. APPENDIX 1
INTELLECTUAL PROPERTY - PAGE 1/5
Patent Filing Date: Oct 2012
Patent Stage: NZ Patent is granted and now this patent is filed internationally via
the PCT process.
Next Stage: National filings – USA Europe etc in 2015
Comments: This covers S connectors as configured now but can be widened.
Indeed the international stage has been widened in scope.
37
38. APPENDIX 1
INTELLECTUAL PROPERTY - PAGE 2/5
38
Disclosure: Puku Ltd has made a
claim on the previous patent.
It is completely without merit, and
is merely an attempt to get me to
swap shares so they can remain
directors at the AGM that is already
6 months legally late!
Bizarrely they lost the last vote in
Dec 2012, but stayed on anyway!
However for now I want to disclose
this claim, but also assure you I am
sure the claim will fail. Later I can
provide a lot of information, but for
now if you look at the recent letter to
the right you will note that IPONZ is
requiring the Claimants to provide
evidence despite their original claim
which was 42 pages long!
My counter statement
is in Appendix 2
Note: The following 3 patents are independent to this
patent and Flexiroof™ does not use this patent
39. APPENDIX 1
INTELLECTUAL PROPERTY - PAGE 3/5
Patent Filing Date: Oct 2013
Patent Stage: NZ Provisional filed – therefore no examination yet
Next Stage: File into NZ, and then file to PCT 3 months later if all OK.
Comments: This filing catches a number of ideas which may be filed separately
later.
39
40. APPENDIX 1
INTELLECTUAL PROPERTY - PAGE 4/5
Patent Filing Date: Dec 2013
Patent Stage: NZ Provisional filed – therefore no examination yet
Next Stage: File into NZ, and then file to PCT 3 months later if all OK
Comments: The core concept of this invention is a “retainer” detail - a much better way
to secure drape-curved or flex-mechanism assemblies at the ends. The retainer resists
forces much better for arched form, and is cheaper, stronger and more elegant.
40
41. APPENDIX 1
INTELLECTUAL PROPERTY - PAGE 5/5
Patent Filing Date: Nov 2013
Patent Stage: NZ Provisional filed – therefore no examination yet
Next Stage: File into NZ, & then file to PCT 3 months later if all OK
Comments: This patent is not naturally a part of the flex-mechanism set. It is a very
big idea, but definitely for the future. There would be a considerable black hole of
funds needed to test and develop this, so we would need an industry partner.
This technology is for
future development …
see the comments
below!
41
42. APPENDIX2
COUNTERSTATEMENT-PAGE1/3
SimonGarryMoore reCase1609
127 Wairau Road
Oakura, Taranaki 4314
Phone: 021 471147
E-Mail: simon@kiwipatents.com
Web: www.kiwipatents.com
Feb 28th
2014
Dear Helen,
I deny and refute all the aspects of the argument the Claimants make, other than that there exists
a signed employment contract for a brief 9month period. More specifically there are 6 reasons
why this s65(1) claim is outrageous and should be rejected out of hand:
1. The claimants are not the rightful directors of Puku Ltd
a. I have evidence, and witness testimony available from more than 8 shareholders
who collectively own more than 40% of the companies voting stock, who can also be
called to give sworn testimony, to show the Claimants are not in fact the legal
directors of the company, but I am in fact still a director.
b. I note the Companies Office website is not sufficient proof as this entry is maintained
and controlled by themselves alone – specifically Daniel McElrea.
c. The same can be said for the Realme access to the IPONZ website
d. I therefore require the Claimants to prove they are the rightful directors of Puku Ltd.
2. The claim is not genuine, but is merely a tool for a power struggle
a. I have a large body of evidence to show that the Claimants seek 608523 for no other
reason but to naively use this as a lever to reduce my substantial shareholding.
b. I have a large body of material to show they have performed illegally as directors,
and ineffectively operationally, for a number of years, and they have brought this
case to create a lever / scapegoat / diversion so they may improve their chances of
winning the next director vote, which is already 5 months legally late.
42
43. 2
3. The signed employment contract does not support the claim
a. The onus on them is to show that 608523 is from this brief contract window in a long
history of playing with ideas by a very inventive person. I note they claim a
completely new idea 608523 they knew nothing about, by citing a brief 9 month
employment contract in a 33 year history of inventor-ship, and by disingenuously
inflating the brief employment contract’s importance, meaning, and scope to a 11
year period via several inflationary ruses.
b. I require them to show how the employment contract supports their rights to own all
ideas, and/or specifically 608523, that have been dreamed up of by me from Sep
2003 to Oct 2013,
i. They are effectively attempting to take a 9-month agreement to an 11-year
“contract” – backwards and forwards in time.
4. The Claimants have provided no evidence at all as to when the idea of 608253 was
invented, and in fact by their extension of the claim catchment period back to when I was a
part-time CEO/contractor/optometrist, and their citing of an alleged unsigned draft
contractor agreement shows they are effectively admitting the inadequacies of the
employment contract and generally their case, and showing clearly they have no idea or
evidence as to the time frame.
a. On the other hand I do provide evidence to support that the inventive concept of
608253 is older than Puku Ltd itself, and also show that I am a person who has been
inventing for decades.
b. They need to absolutely prove the origin and timing of 608523 is related to the
employment contract 9 months. I require them to provide proof here.
5. 608523 is very different to all patents in the Puku Ltd portfolio
a. It is not enough to say it is in “connection”. My work since I delved into
blacksmithing full time in 1989 in the UK has been in “connection design”. Putting
things together using rivets, folding, and spring tension with forged iron is
“connection”.
b. It certainly is not enough to say “oh he thought of it so we own it” No human’s brain
can be “owned” in this modern world.
APPENDIX2
COUNTERSTATEMENT-PAGE2/3
43
44. 3
c. Sure Puku has fastener patents, but 608523 is an anti fastener patent which obviates
the need for fasteners. It is also in sheet material modular construction a new area
entirely.
d. Indeed that it has received notice of allowance by IPONZ confirms it is new.
i. If it leant on Puku patents then patent priority would apply and the idea would
be subservient to patents Puku already has.
e. No employment contract can own a lifetime of ideas most of which are just plain silly,
but a tiny tiny minority of which, may prove to be golden. The reality is of the 64
provisional patents filed in my name in the last 33 years only 3 have been
commercialised. I understand that 5% is even a little better than the industry
average here?
6. It is a basic human right to earn a living
a. Additional employment and case law have both established that no matter the
wording of any employment contract it is a basic human right to earn a living.
b. My work has evolved from optometry to inventor ship. It is my basic right to attempt
to earn my living. For me that is clearly now via invention and commercialization.
c. In fact I have no other viable option as I am no longer a registered optometrist and
would have to retrain.
d. I find it both naïve and offensive to think that the Claimants seem shocked I set up a
new company, as I founded Puku ltd. It was primarily my ideas drive passion and
business nous that delivered the Nike cash, which led to a substantial dividend we
all enjoyed.
Finally I give notice I will make claim on financial recompense from the Claimants as persons, not
the Company, for my time in responding to the action.
Thank you
I attest this letter to a true and accurate communication.
Simon Garry Moore
APPENDIX2
COUNTERSTATEMENT-PAGE3/3
44
45. Beams & brackets
Nails Labour
The half-round barn Now
The half-round barn in 2015
APPENDIX 3
AN EXAMPLE APPLICATION OF FLEX-MECHANISM
A half round barn appears simple but actually it has a lot of clutter to support what
the farmer REALLY wants – shelter – ie the cladding.
Flex-mechanism can be thought of as “structural cladding”
45
46. 2003-8: PUKU PUTTER SALES
2011: PATENT SALE TO NIKE 2012: PATENTED TECHNOLOGY TO PING
2008: PATENT LICENSE TO TAYLORMADE
2013: FLEX-MECHANISM
This is a snapshot of five key inventions
by Simon Moore. All five shown here are
“connection” technologies, and oddly Flex-
mechanism is the oldest of them, but Simon
sat with this one idea for 20 years!, until very
recently.
APPENDIX 4: SIMON MOORE BIO
MY LAST DECADE OF INVENTION & COMMERCIALISATION
2012: $780,000 TAX PAID DIVIDEND
46
47. 47
Jan 22 2014
We all know about Apple!
Some of you will be familiar with the
Swedish firm IKEA, which retails simple
elegant household items in 345 gigantic
stores.
Apple of course retails simple and elegant
electronic items we love!
I am aware that these two brands have
character that Kiwi Patents can admire and
learn from: They have a strong focus on the
customer. They strip out complexity. They
nurture their brands. They pay attention!
The images on the next page show the latest
Flexiroof™ shelter.
Basically I am slowly evolving our shelters
towards simplicity …
1. Assembly time has been reduced
from 2 hours to less than 1 hour.
2. Parts the consumer sees have been
reduced from 88 to 23.
3. The offering is now a consumer
friendly kitset, which comes in a roll
with all holes pre-drilled.
This newsletter is
confidential to Kiwi
Patents Ltd shareholders.
Newsletter 9 - Page 1 of 2
AppleandIkeabothstartedasproduct
companiesbutdevelopedoverdecadesinto
productcompaniesthatmanagetheirown
distribution,brandsandmarketing.
Theyhavemovedwaybeyondmanufacture!
Learning From Apple & IKEA
Kiwi Patents Ltd ::: Newsletter 9
2
Lorem Ipsum
Kiwi Patents Vision
Kiwi Patents invents, protects, and sells the NEW: amazingly simple ideas, wildly creative technical solutions, focused on
the end user. We seek to be a proactive sustaining company with a fantastic culture, be ethical, have fun, seek simple safe
certain deals, and make a lot of money, and give back 10% in meaningful ways.
Newsletter 9 - Page 2 of 2
APPENDIX 5: 2-PAGE NEWSLETTERS
SHAREHOLDERS DESERVE INFORMATION!
48. APPENDIX 5: 2-PAGE NEWSLETTERS
SHAREHOLDERS DESERVE INFORMATION!
48
1
1
March 2 2014
1
AGM
Today I am giving you advance
notice of the date of the AGM,
well actually two AGMs!
The company was formed on Jan
9th
2013 and s120(2) (inserted
below) of the Companies Act has
the first AGM must be held in 18
months. But we may as well have
the second AGM for 2013-14 on
the same day.
Therefore the Kiwi Patents Ltd.
2012-13 AGM is to be held at
11am on Saturday 10th
May 2014
in Hamilton, followed
consecutively by the Kiwi Patents
Ltd 2013-14 AGM.
Our financial year period runs
from April 1 to March 31 each
year.
Accounts and other papers
2
pertaining to both AGMs will be
sent out in early April, by April
10th
2014, and the location in
Hamilton will be advised then.
I hope you can attend. Many
shareholders have non-voting
shares but I want to assure you
that you are most welcome to
attend and ask questions discuss
and offer your suggestions!
Learning from v1 Flexiroof
You will recall one small first sale
of $1500 was made in Oct 2013.
Whilst the customer was happy, I
determined this first iteration of
our technology was not going to
be profitable enough, nor capable
of big enough spans.
Therefore over the last 4 months
I have been working on using
aluminum as the beam with a lot
3
of success … lets call this v2 …
Indeed last month I made a sale
with this v2 technology ($3800
with material costs <$1500) and
you will see some pretty pictures
on the next page.
Learning from v2 Flexiroof
Whilst v2 is much better I am far
from happy, and have determined
we have to create our own v3
custom aluminum extrusion
profiles now to move to a really
professional and profitable
implementation.
Early demand for v3
The great news there is clear
evidence of demand with 3 quote
enquiries in the last week alone,
and a number of people interested
in being installers as well.
Kiwi Patents Ltd Newsletter 10
This newsletter is
confidential to Kiwi
Patents Ltd shareholders.
Newsletter 10 - Page 1 of 2
AGM, Sale #
2, and Next!
2
Lorem Ipsum
Kiwi Patents Vision
Kiwi Patents invents, protects, and sells the NEW: amazingly simple ideas, wildly creative technical solutions,
focused on the end user. We seek to be a proactive sustaining company with a fantastic culture, be ethical, have
fun, seek simple safe certain deals, and make a lot of money, and give back 10% in meaningful ways.
Newsletter 10 - Page 2 of 2
These are the two v3 aluminum extrusion profiles I have asked for tooling quotes for
As you can see one is a wave form beam, (the green and
purple parts) a pair of which trap the sheets (blue) into a
self-supporting arch, and the other extrusion (red) is a
combination top-rail/gutter into which the ends of the
beams fit!.
At this time I have no funds at all to actually pay for
the tooling so that is a little problem! If you can help here
I can share that the total tooling quote, and a little
inventory will be $15,000 (I have one quote in already)
This v2 roof was put up in Hamilton. Whilst profitable … many things can be improved now from this sale & learning!
Archgola™ had quoted the customer $8500 and my price
was $3800. I have reworked this job’s pricing and
determined that with v3 I would charge $5875, and
materials (as a kitset ready for installation) total $2013
49. Who
Experienced communicative creative but pragmatic founder, with
high ethics, who has delivered dividends in recent times.
What
Very clever roofing technology, that both simplifies and lowers
costs, with a number of patents in process.
How
Tight initial focus on branded product, (supported by IP), but with
a much larger scale revenue opportunity for the future via
licensing to multinationals in a number of areas.
49
KIWI PATENTS LTD
SUMMARY