Submit Search
Upload
kotler_mm_14e_15_ippt.ppt
•
Download as PPT, PDF
•
0 likes
•
2 views
Marriano Marcos State University
Follow
kotler_mm_14e_15_ippt.ppt
Read less
Read more
Business
Report
Share
Report
Share
1 of 13
Download now
Recommended
Kotler mm 14e 15 ippt
Kotler mm 14e 15 ippt
Ehab Yousry
Kotler mm 14e_15_ippt
Kotler mm 14e_15_ippt
Beulah Heights University
Kotler framework 5e_13_sppt
Kotler framework 5e_13_sppt
Nate Wildes
Kotler mm 14e_15_ippt_ge
Kotler mm 14e_15_ippt_ge
Rizwanah Parwin
Chapter 1.pptx
Chapter 1.pptx
Aravin Loges
Ch 15 designing and managing integrated marketing channels14e
Ch 15 designing and managing integrated marketing channels14e
Nazmul Hasan Mahmud
Chapter 17 designing and managing integrated marketing channels
Chapter 17 designing and managing integrated marketing channels
10841010
kotler_mm13e_media_15.ppt
kotler_mm13e_media_15.ppt
MTplanet
Recommended
Kotler mm 14e 15 ippt
Kotler mm 14e 15 ippt
Ehab Yousry
Kotler mm 14e_15_ippt
Kotler mm 14e_15_ippt
Beulah Heights University
Kotler framework 5e_13_sppt
Kotler framework 5e_13_sppt
Nate Wildes
Kotler mm 14e_15_ippt_ge
Kotler mm 14e_15_ippt_ge
Rizwanah Parwin
Chapter 1.pptx
Chapter 1.pptx
Aravin Loges
Ch 15 designing and managing integrated marketing channels14e
Ch 15 designing and managing integrated marketing channels14e
Nazmul Hasan Mahmud
Chapter 17 designing and managing integrated marketing channels
Chapter 17 designing and managing integrated marketing channels
10841010
kotler_mm13e_media_15.ppt
kotler_mm13e_media_15.ppt
MTplanet
Kotler framework 5e_15_sppt
Kotler framework 5e_15_sppt
Nate Wildes
Principles of Marketing - Chapter 12
Principles of Marketing - Chapter 12
Perkha Khan
Chapter #12 17 slides
Chapter #12 17 slides
Rayjenn Danielle Ferriols
Kotler framework 5e_16_sppt
Kotler framework 5e_16_sppt
Nate Wildes
Chapter #1
Chapter #1
Mirawati Sahib
Chapter 1 somali marketing
Chapter 1 somali marketing
siciid xuseen
Chapter-1-Creating-and-Capturing-Customer-Value amend 1.ppt
Chapter-1-Creating-and-Capturing-Customer-Value amend 1.ppt
Umairahmad154
Chp 1 marketing creating and capturing customer value
Chp 1 marketing creating and capturing customer value
Mohammed Razib
Chapter no 01 marketing creating and capturing customer value
Chapter no 01 marketing creating and capturing customer value
Bilal Ayaz
Kotler pom13e instructor_01_-_ge
Kotler pom13e instructor_01_-_ge
Hashim Shiyuti
Chapter 12: Distribution (Marketing Management)
Chapter 12: Distribution (Marketing Management)
Laura609391
Kotler mm ch 17-imc
Kotler mm ch 17-imc
Ayu Azzahra Karbala
Dasrat goswami
Dasrat goswami
Dasrat goswami
chapter 1.ppt
chapter 1.ppt
RehmanEmon1
1. Ch # 1, Marketing, Creating and Capturing Customer Value.ppt
1. Ch # 1, Marketing, Creating and Capturing Customer Value.ppt
MuhammadFarazKhan16
Kotler framework 5e_14_sppt
Kotler framework 5e_14_sppt
Nate Wildes
Kotler_MM_14e_19_ippt.ppt
Kotler_MM_14e_19_ippt.ppt
Marriano Marcos State University
Kotler_MM_14e_19_ippt.ppt
Kotler_MM_14e_19_ippt.ppt
Marriano Marcos State University
Kotler framework 5e_17_sppt
Kotler framework 5e_17_sppt
Nate Wildes
Chapter-1.ppt
Chapter-1.ppt
SheenaRCunanan
kotler_mm_14e_18_ippt.ppt
kotler_mm_14e_18_ippt.ppt
Marriano Marcos State University
kotler_mm_14e_17_ippt.ppt
kotler_mm_14e_17_ippt.ppt
Marriano Marcos State University
More Related Content
Similar to kotler_mm_14e_15_ippt.ppt
Kotler framework 5e_15_sppt
Kotler framework 5e_15_sppt
Nate Wildes
Principles of Marketing - Chapter 12
Principles of Marketing - Chapter 12
Perkha Khan
Chapter #12 17 slides
Chapter #12 17 slides
Rayjenn Danielle Ferriols
Kotler framework 5e_16_sppt
Kotler framework 5e_16_sppt
Nate Wildes
Chapter #1
Chapter #1
Mirawati Sahib
Chapter 1 somali marketing
Chapter 1 somali marketing
siciid xuseen
Chapter-1-Creating-and-Capturing-Customer-Value amend 1.ppt
Chapter-1-Creating-and-Capturing-Customer-Value amend 1.ppt
Umairahmad154
Chp 1 marketing creating and capturing customer value
Chp 1 marketing creating and capturing customer value
Mohammed Razib
Chapter no 01 marketing creating and capturing customer value
Chapter no 01 marketing creating and capturing customer value
Bilal Ayaz
Kotler pom13e instructor_01_-_ge
Kotler pom13e instructor_01_-_ge
Hashim Shiyuti
Chapter 12: Distribution (Marketing Management)
Chapter 12: Distribution (Marketing Management)
Laura609391
Kotler mm ch 17-imc
Kotler mm ch 17-imc
Ayu Azzahra Karbala
Dasrat goswami
Dasrat goswami
Dasrat goswami
chapter 1.ppt
chapter 1.ppt
RehmanEmon1
1. Ch # 1, Marketing, Creating and Capturing Customer Value.ppt
1. Ch # 1, Marketing, Creating and Capturing Customer Value.ppt
MuhammadFarazKhan16
Kotler framework 5e_14_sppt
Kotler framework 5e_14_sppt
Nate Wildes
Kotler_MM_14e_19_ippt.ppt
Kotler_MM_14e_19_ippt.ppt
Marriano Marcos State University
Kotler_MM_14e_19_ippt.ppt
Kotler_MM_14e_19_ippt.ppt
Marriano Marcos State University
Kotler framework 5e_17_sppt
Kotler framework 5e_17_sppt
Nate Wildes
Chapter-1.ppt
Chapter-1.ppt
SheenaRCunanan
Similar to kotler_mm_14e_15_ippt.ppt
(20)
Kotler framework 5e_15_sppt
Kotler framework 5e_15_sppt
Principles of Marketing - Chapter 12
Principles of Marketing - Chapter 12
Chapter #12 17 slides
Chapter #12 17 slides
Kotler framework 5e_16_sppt
Kotler framework 5e_16_sppt
Chapter #1
Chapter #1
Chapter 1 somali marketing
Chapter 1 somali marketing
Chapter-1-Creating-and-Capturing-Customer-Value amend 1.ppt
Chapter-1-Creating-and-Capturing-Customer-Value amend 1.ppt
Chp 1 marketing creating and capturing customer value
Chp 1 marketing creating and capturing customer value
Chapter no 01 marketing creating and capturing customer value
Chapter no 01 marketing creating and capturing customer value
Kotler pom13e instructor_01_-_ge
Kotler pom13e instructor_01_-_ge
Chapter 12: Distribution (Marketing Management)
Chapter 12: Distribution (Marketing Management)
Kotler mm ch 17-imc
Kotler mm ch 17-imc
Dasrat goswami
Dasrat goswami
chapter 1.ppt
chapter 1.ppt
1. Ch # 1, Marketing, Creating and Capturing Customer Value.ppt
1. Ch # 1, Marketing, Creating and Capturing Customer Value.ppt
Kotler framework 5e_14_sppt
Kotler framework 5e_14_sppt
Kotler_MM_14e_19_ippt.ppt
Kotler_MM_14e_19_ippt.ppt
Kotler_MM_14e_19_ippt.ppt
Kotler_MM_14e_19_ippt.ppt
Kotler framework 5e_17_sppt
Kotler framework 5e_17_sppt
Chapter-1.ppt
Chapter-1.ppt
More from Marriano Marcos State University
kotler_mm_14e_18_ippt.ppt
kotler_mm_14e_18_ippt.ppt
Marriano Marcos State University
kotler_mm_14e_17_ippt.ppt
kotler_mm_14e_17_ippt.ppt
Marriano Marcos State University
kotler_mm_14e_20_ippt.ppt
kotler_mm_14e_20_ippt.ppt
Marriano Marcos State University
Kotler_MM_14e_21_ippt.ppt
Kotler_MM_14e_21_ippt.ppt
Marriano Marcos State University
kotler_mm_14e_11_ippt.ppt
kotler_mm_14e_11_ippt.ppt
Marriano Marcos State University
kotler_mm_14e_10_ippt.ppt
kotler_mm_14e_10_ippt.ppt
Marriano Marcos State University
kotler_mm_14e_14_ippt.ppt
kotler_mm_14e_14_ippt.ppt
Marriano Marcos State University
kotler_mm_14e_12_ippt.ppt
kotler_mm_14e_12_ippt.ppt
Marriano Marcos State University
kotler_mm_14e_13_ippt.ppt
kotler_mm_14e_13_ippt.ppt
Marriano Marcos State University
kotler_mm_14e_18_ippt.ppt
kotler_mm_14e_18_ippt.ppt
Marriano Marcos State University
kotler_mm_14e_17_ippt.ppt
kotler_mm_14e_17_ippt.ppt
Marriano Marcos State University
kotler_mm_14e_16_ippt.ppt
kotler_mm_14e_16_ippt.ppt
Marriano Marcos State University
kotler_mm_14e_20_ippt.ppt
kotler_mm_14e_20_ippt.ppt
Marriano Marcos State University
kotler_mm_14e_15_ippt.ppt
kotler_mm_14e_15_ippt.ppt
Marriano Marcos State University
kotler_mm_14e_20_ippt.ppt
kotler_mm_14e_20_ippt.ppt
Marriano Marcos State University
More from Marriano Marcos State University
(15)
kotler_mm_14e_18_ippt.ppt
kotler_mm_14e_18_ippt.ppt
kotler_mm_14e_17_ippt.ppt
kotler_mm_14e_17_ippt.ppt
kotler_mm_14e_20_ippt.ppt
kotler_mm_14e_20_ippt.ppt
Kotler_MM_14e_21_ippt.ppt
Kotler_MM_14e_21_ippt.ppt
kotler_mm_14e_11_ippt.ppt
kotler_mm_14e_11_ippt.ppt
kotler_mm_14e_10_ippt.ppt
kotler_mm_14e_10_ippt.ppt
kotler_mm_14e_14_ippt.ppt
kotler_mm_14e_14_ippt.ppt
kotler_mm_14e_12_ippt.ppt
kotler_mm_14e_12_ippt.ppt
kotler_mm_14e_13_ippt.ppt
kotler_mm_14e_13_ippt.ppt
kotler_mm_14e_18_ippt.ppt
kotler_mm_14e_18_ippt.ppt
kotler_mm_14e_17_ippt.ppt
kotler_mm_14e_17_ippt.ppt
kotler_mm_14e_16_ippt.ppt
kotler_mm_14e_16_ippt.ppt
kotler_mm_14e_20_ippt.ppt
kotler_mm_14e_20_ippt.ppt
kotler_mm_14e_15_ippt.ppt
kotler_mm_14e_15_ippt.ppt
kotler_mm_14e_20_ippt.ppt
kotler_mm_14e_20_ippt.ppt
Recently uploaded
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
Ariel592675
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
soniya singh
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Orient Homes
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creations
nakalysalcedo61
A.I. Bot Summit 3 Opening Keynote - Perry Belcher
A.I. Bot Summit 3 Opening Keynote - Perry Belcher
Perry Belcher
Call Girls In Kishangarh Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delh...
Call Girls In Kishangarh Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delh...
lizamodels9
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
Holger Mueller
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
lizamodels9
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
lizamodels9
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
lizamodels9
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
Orient Homes
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
noida100girls
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
ankitnayak356677
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
Aaiza Hassan
CATALOG cáp điện Goldcup (bảng giá) 1.4.2024.PDF
CATALOG cáp điện Goldcup (bảng giá) 1.4.2024.PDF
Orient Homes
Non Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptx
AbhayThakur200703
Call Girls In ⇛⇛Chhatarpur⇚⇚. Brings Offer Delhi Contact Us 8377877756
Call Girls In ⇛⇛Chhatarpur⇚⇚. Brings Offer Delhi Contact Us 8377877756
dollysharma2066
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptx
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptx
georgebrinton95
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
soniya singh
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
KeppelCorporation
Recently uploaded
(20)
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creations
A.I. Bot Summit 3 Opening Keynote - Perry Belcher
A.I. Bot Summit 3 Opening Keynote - Perry Belcher
Call Girls In Kishangarh Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delh...
Call Girls In Kishangarh Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delh...
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Lowrate Call Girls In Laxmi Nagar Delhi ❤️8860477959 Escorts 100% Genuine Ser...
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
CATALOG cáp điện Goldcup (bảng giá) 1.4.2024.PDF
CATALOG cáp điện Goldcup (bảng giá) 1.4.2024.PDF
Non Text Magic Studio Magic Design for Presentations L&P.pptx
Non Text Magic Studio Magic Design for Presentations L&P.pptx
Call Girls In ⇛⇛Chhatarpur⇚⇚. Brings Offer Delhi Contact Us 8377877756
Call Girls In ⇛⇛Chhatarpur⇚⇚. Brings Offer Delhi Contact Us 8377877756
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptx
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptx
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
kotler_mm_14e_15_ippt.ppt
1.
15 Designing and Managing Integrated Marketing Channels 1
2.
Copyright © 2011
Pearson Education, Inc. Publishing as Prentice Hall 15-2 What is a Marketing Channel? A marketing channel system is the particular set of interdependent organizations involved in the process of making a product or service available for use or consumption.
3.
Copyright © 2011
Pearson Education, Inc. Publishing as Prentice Hall 15-3 Channels and Marketing Decisions A push strategy uses the manufacturer’s sales force, trade promotion money, and other means to induce intermediaries to carry, promote, and sell the product to end users A pull strategy uses advertising, promotion, and other forms of communication to persuade consumers to demand the product from intermediaries
4.
Copyright © 2009
Pearson Education, Inc. Publishing as Prentice Hall 15-4 Figure 15.1 Increasing Efficiency
5.
Copyright © 2011
Pearson Education, Inc. Publishing as Prentice Hall 15-5 Buyer Expectations for Channel Integration Ability to order a product online and pick it up at a convenient retail location Ability to return an online-ordered product to a nearby store Right to receive discounts based on total online and offline purchases
6.
Copyright © 2011
Pearson Education, Inc. Publishing as Prentice Hall 15-6 Table 15.1 Channel Member Functions Gather information Develop and disseminate persuasive communications Reach agreements on price and terms Acquire funds to finance inventories Assume risks Provide for storage Provide for buyers’ payment of their bills Oversee actual transfer of ownership
7.
Figure 15.1 Marketing
Flows in the Marketing Channel for Forklift Trucks Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 15-7
8.
Figure 15.2 Consumer
Markets Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 15-8
9.
Figure 15.2 Industrial
Markets Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 15-9
10.
Copyright © 2011
Pearson Education, Inc. Publishing as Prentice Hall 15-10 Number of Intermediaries Exclusive Selective Intensive
11.
Copyright © 2011
Pearson Education, Inc. Publishing as Prentice Hall 15-11 Channel-Management Decisions Selecting channel members Training channel members Motivating channel members Evaluating channel members Modifying channel members
12.
Copyright © 2011
Pearson Education, Inc. Publishing as Prentice Hall 15-12 Channel Conflict What types of conflict arise in channels? What causes conflict? What can marketers do to resolve it?
13.
Copyright © 2011
Pearson Education, Inc. Publishing as Prentice Hall 15-13 Causes of Channel Conflict Goal incompatibility Unclear roles and rights Differences in perception Intermediaries’ dependence on manufacturer
Download now