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- 1. Στρατηγική Επικοινωνίας για τα προϊόντα πόσιμου νερούΣτρατηγική Επικοινωνίας για τα προϊόντα πόσιμου νερού της εταιρίας Κορπήτης εταιρίας Κορπή
- 2. Στόχος η πώληση των προϊόντων με τη μέθοδο επικοινωνίας του storytelling ●Κεντρικό μήνυμα: νερό για όλο το κόσμο ●To νερό ως δημόσιο και παναθρώπινο αγαθό ●Προβολή κοινωνική ευθύνης της εταιρίας ●Προστασία των παναθρώπινων αξιών της αλληλεγγύης και του εθελοντισμού ●Ευαισθητοποίηση και συμμετοχή των stake holders ●Δημοσιοποίηση της συνεχόμενης προσφοράς της εταιρίας από ιδρύσεώς της ●Ενημέρωση των καταναλωτών από μια καθημερινή ιστορία ενός εθελοντή
- 3. Κανάλια επικοινωνίας Blοg : αυθόρμητη μαρτυρία συνεισφοράς της εταιρίας από έναν εθελοντή Facebook – Twitter : αυξημένη διάδραση και συμμετοχή των stakholders Youtube : οπτικοποίηση του storytelling για μαζικότερη προβολή στους stakeholders
- 4. Αποτέλεσμα στρατηγικής Επικοινωνίας ●Το καταναλωτικό αγαθό ενυπώνεται πιο εύκολα στη συνείδηση του αγοραστή ●Προβάλεται η κοινωνική και παναθρώπινη συνεισφορά του ●Ξεχωρίζει από τα ανταγωνιστικά καταναλωτικά αγαθά που προβάλουν την τιμή και την πρακτική χρήση τους ●Το καταναλωτικό αγαθό ταυτίζεται με ευρύτερες καινωνικές και παναθρώπινες αξίες ●Διευρύνουμε το κοινό που απευθυνόμαστε ●Χαμηλό κόστος δημιουργίας της καμπάνιας