This document discusses concepts and strategies for visual style and traditional game design. It focuses on targeting both parents (age 37, born in 1976) and their children (age 10, born in 1986). The design strategy is to combine visual elements from 1986 (when the parents were the children's age) and 2013 (the current year) to appeal to both generations. Examples mentioned include characters like Snoppy and Tintin from 1986 and Futurama from later years. The document presents two potential cover designs applying this strategy.