Kollecto is an art startup that provides personalized art advisors to help users select and purchase artwork. Through Kollecto, users complete a taste questionnaire to be matched with an art advisor who will find and negotiate prices on art the user will love. Users can then pay for the artwork in fixed monthly installments. Kollecto aims to make art purchasing easier for young, first-time buyers by handling the selection process and offering financing options.

1. Kollecto is an art
startup & innovative
service platform.
Users get a Personal
Stylist for their Walls
(aka a personal art advisor)

2. HOW IT WORKS
Become an Art Collector. Get a personal stylist for your walls
GET YOUR OWN
ART ADVISOR
Fill out a simple
taste questionnaire
and meet your Art
Advisor.
PAY FOR ART
OVER TIME
Pay for art you love
using fixed monthly
payments. Hang the
art while you pay!
GET THE
PERFECT PIECE
Your advisor:
• learns what you like
• finds & emails art
• negotiates prices
• and more!

3. WHY WE’RE DOING THIS
THE ONLINE ART MARKET IS
EXPECTED TO DOUBLE TO $3.7B
in the next 5 years as it attracts younger
& first-time buyers
- But there’s still a lot of friction -
20% of people say
SHOPPING FOR ART
IS MORE
INTIMIDATING than
buying real estate
50% say
COST IS THE
MAIN REASON
they don’t buy art

4. WE ADDRESS THE
ACTUAL FRICTION
HELP FROM A
BROKER
Shopping for art is
intimidating. That’s why
we offer ‘brokers’ to
do all the work!
YOUNG FIRST-TIME
BUYERS
53% of Kollecto
customers have never
bought art before.
They’re our target market
COST
80% of customers
finance their art & make
easy monthly payments

5. COMPETITIVE LANDSCAPE
TRADITIONAL ART
ADVISORY FIRMS
For high-wealth clients.
$10,000 budget requirement
REGULAR ONLINE
GALLERIES
Do it yourself.
Navigate thousands of options.
Negotiate price on your own
(examples: 20x200, Artsy, Ugallery)
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ONLINE GALLERY
‘CHAT’ FEATURE
Get support for art on a
particular website
(examples: Artsy,
Saatchi Advisory)
KOLLECTO
Budget
Requirement
Young
First-­‐Time
Buyers
Art
Financing
Price
Nego:a:on
Art
from
any
Ar:st/
Gallery
KOLLECTO
$100-­‐$5000
Online
gallery
‘chat’
n/a
Regular
online
galleries
n/a
Tradi:onal
art
advisory
$10,000
&
up
✔
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6. BUSINESS MODEL
ADVISOR SERVICE
FEES (10%)
NEGOTIATED MARGIN
(10%-15%)
ART FINANCING FEES
(7.5%-10%)
7. Commit to being rich 8. Love money Average art purchase:
$1450
Model Today
ART ADVERTISEMENT /
LISTING FEES
Future Models

7. MARKETING & SALES
~1000 monthly unique visitors
9%-14% conversion rate
(beta access requests)
30% redeem
beta invite
56% of clients
buy art!
We’re focused on
improving this.
We’re excited
about this!

8. GROWTH
Stage 1

9. WHAT CUSTOMERS SAY

10. MEET TARA REED
FOUNDER, KOLLECTO
Hey there- My name is Tara Reed
& I’m the Founder of Kollecto.
I have a background in tech
marketing & have worked for
some great companies including
Google, Foursquare, & Microsoft.
I’m also a young art collector.
@tarareed_
tara@artkollecto.com
www.tarareed,me
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