This document provides information about services to help artists pursue careers selling their art. It outlines mentoring, marketing, and business support to help artists connect with galleries and buyers. These include newsletters, workshops, trade shows, magazines, and guidance on business strategies like wholesaling or retail fairs. The goal is to help artists develop successful careers and connect with the right galleries, shops, and customers to sell their work.

1. Sell Your Art
Career Planning
Step by Step
Guidance
Personal Mentoring
2000 Success Stories
Turn Your Dream into Reality…

2. A Career in Art?
Selling the creations of
your own talent, skill, and
imagination isn't like any
other business venture.
What if you fail?
What if you never try?
Too many people look
back on a life of what-if,
i-wish or if-only.

3. Step-by-Step
We’ve helped thousands
of artists, dealers and
organizations- guiding
them step-by-step to
successful careers.
They had the desire, the
persistence, the
resourcefulness, and the
toughness to succeed.
Do you?

4. Our Community
The 2,300 successful artists
we work with are friendly,
honest, direct and
independent.
They work in all media from
glass and metal to fiber and
photography.
They view their galleries as
partners… not patrons.

5. In the Beginning…
In 1981, our first clients
were American craft
artisans.
We have always been
supportive of the
broader view of “What is
Art?”
Today painters,
sculptors,
photographers, top fine
jewelers and furniture
makers from the US and
Canada are among our
clients.

6. Your First Steps…
1. Sign up for our email
newsletter. FREE at
www.AmericanCraft.com
1. www.AmericanCraft.com
2. Register to receive workshop
and webinar event info at www.
ArtsBusinessInstitute.org
3. Check out Niche magazine.
www.NicheMag.com
4. Check out AmericanStyle
magazine.
www.AmericanStyle.com

7. Getting Started…
1. Visit the Buyers Market
by attending the
Visiting Artist Program.
(Feb or Aug.)
2. Work with our staff to
connect with an artist or
gallery mentor in your
town or region.
3. Create clear goals and
a detailed timeline. We
assist with this too.

8. Free Services for Our Client Artists
• One-to-one phone support
• A secure reliable market
• Web listing and images on
NicheMag.com
• Press Release distribution
• Media Relations.
• Arbitration & dispute
assistance.
• Direct mail to galleries.
• Advertising design
• Sales Training
• Business growth advice

9. Should I wholesale?
• Do you want more
studio time?
• Do you need more time
at home?
• Do you need to lower
expenses?
• Do you need more
profit?
• Do you need to plan
ahead?
• When you retire… can
you sell your business?

10. Should I sell at retail fairs?
• Can you get into the
“right” shows every
year?
• Can you find the right
customers?
• Can you get top prices
for your best work?
• Is your work the type
that requires your
personal selling skills?
• How will you handle
more time away from
home and studio?

11. What galleries offer
• Promotion and advertising.
• Committed collectors.
• Increased perceived value.
• Advice about new work
and direction.
• Consistent income.
• National, not regional
sales.
• Credibility for your work.
• Museum contacts.
• The right environment.
• Corporate acquisitions.
• Prestige

12. About our galleries & shops…
• Contemporary Craft
Galleries
• Fine Art Galleries
• Frame Shops
• Museum Stores
• Catalogs
• Non-Profit Galleries
• Interior Designers
• Architects
• Landscape
Designers
• Fine Jewelry Stores
• Designer Boutiques

13. Gallery & shop details…
• Size Average 2,000 Sq Ft
• $600,000 average sales
• Credit risk: Very low
• Years in business: 5 years
plus
• Ownership: Former and
working artists.
• Terms: 80% Purchase Net
30, 20% consignment.
• Sales region: 25 miles.
• Style: 75% Contemporary
and transitional.

14. Philadelphia Buyers Market
www.AmericanCraft.com
1,000 studios
8,500 dealers
50 million yrly
85% artist return
rate
Top 200 Tradeshow
in America
February & August
Tenure Option

15. Niche Magazine
• The ultimate guide to
gallery and luxury retail
management.
• Artists reach 15,000 top
art and fine craft dealers.
• 200 artists works
featured in every issue.
• Gallery success stories.
• Buyers Market Update
• Featuring American
made and Canada made
art and fine crafts.
• Online art marketplace &
artist catalogs.
www.NicheMag.com

16. AmericanStyle Magazine
• The favorite magazine for
50,000 art and fine craft
collectors.
• Available in 500 galleries, on
6,000 newsstands
• Distributed throughout 15
countries.
• Featuring one-of-a-kind and
custom design art objects.
• America’s Top Arts
Destination Issue
• Emerging Artist Issue
www.AmericanStyle.com

17. American Made Alliance
1. The only advocacy
organization for micro
manufacturers and craft
artists.
2. Monitoring legislation on
Capitol Hill.
3. Group membership
discounts for business
services such as Staples,
UPS, FedEx.
4. Assisting members who
wish to visit their
representatives or testify at
hearings.
www.AmericanMadeAlliance.org