Culture understanding
A product for deeper understanding of regional variations and what it means for your brand.
1. Based on immersive technique to understand the city and its people
2. Fusing multiple narratives across regional tourism, broadcast journalism, inter culture discourse
3. We experience the city almost like a native and combine the first person narratives with fly on the wall techniques and some dialoguing post observation
4. Leveraging travel based ethnography as our key meaning construction context to gather an unique POV on the city
What happens when two world collide- and 99 pizzas get delivered to the Oscar?
What happens when we see Meryl Streep, Brand Pitt biting into pizzas dressed in haute couture and tuxedos?
Does it change them - does it change us?
Diary of a single woman in her 30s! (oh damn!)connectingdots
The diary of a single woman in her 30s! (oh damn!)
Dot Diaries is an immersive auto ethnography technique that relies of first person narratives to aid the process of meaning construction.
What happens when two world collide- and 99 pizzas get delivered to the Oscar?
What happens when we see Meryl Streep, Brand Pitt biting into pizzas dressed in haute couture and tuxedos?
Does it change them - does it change us?
Diary of a single woman in her 30s! (oh damn!)connectingdots
The diary of a single woman in her 30s! (oh damn!)
Dot Diaries is an immersive auto ethnography technique that relies of first person narratives to aid the process of meaning construction.
Art research project / KU-funded project from Royal institute of art Stockholm / Everyday life in Pune, Lagos & Istanbul. Contact patricia(a)aramburu.se for printed version and visit www.aramburu.se for more info.
PUARL+BB2020 "A Pattern Language for Creating a City with Natural, Local and ...Takashi Iba
Misaki Yamakage, Sakie Namiki, Sawami Shibata, Kiyoka Hayashi, Takashi Iba, Mitsuhiro Yamazaki, "A Pattern Language for Creating a City with Natural, Local and Creative Elements: Learned from Portland, Oregon", PUARL+BB2020, Sep, 2020
The article argues that Naga people's separate identity from India is reflected in their consumption pattern of media products, which prefer to consume Western media products instead of Hindi mass culture.
Sharing my final college project, so my juniors can use it for inspiration. COPYRIGHT STATEMENT I hereby grant the National Institute of Design the right to archive and to make available my graduation project/thesis/dissertation in whole or in part in the Institute’s Knowledge Management Centre in all forms of media, now or hereafter known, subject to the provisions of the Copyright Act. I have either used no substantial portions of copyright material in my document or I have obtained permission to use copyright material.
Student NameBonus Optional Activity A Closer Look at Volunteer .docxcpatriciarpatricia
Student Name
Bonus Optional Activity: A Closer Look at Volunteer Tourism (Voluntourism)
READING #1: What’s Wrong With Voluntourism? Everything.
This is an editorial, opinion piece about a Nicaraguan woman’s experience as a child who had contact with voluntourists and missionaries, and how this contact shaped her views.
What is her first memory of dealing with a [medical] voluntourist? What makes this memory stand out in her mind?
Insert.
What did Prisca feel that voluntourists, who offered much-needed supplies and toys, want in exchange for their generous gifts?
Insert.
What reasons did Prisca offer as to why the voluntourists and missionaries visiting were ‘too nice’ to the children in Nicaraguan villages? Be thorough and thoughtful here.
Insert.
In Prisca’s opinion, what was the disconnect between voluntourists’ desire to help while in-country and their behavior/choices/voting strategies at home?
Insert.
Your opinion: How does thinking about the situation from Prisca’s view impact your view on voluntourism, if at all? Find at least one article/blog/editorial that helps you formulate your perspective, whether or not it aligns with Prisca’s. Be thoughtful and thorough. In what ways do approaches to voluntourism need to be changed/developed to avoid the experience Prisca had? This response should be a minimum of 150 words.
Insert.
Reading #1: APA Sources
Mojica Rodriguez, P. (2016). What’s Wrong With Voluntourism? Everything. Vivala (April 18, 2016). Retrieved from: http://www.vivala.com/womens-issues/voluntourism-well-meaning-white-people/3942
READING #2:
Volunteer Tourism: What Are the Benefits for International Development?
This is an editorial, opinion piece from a Jenny Morgan, who has spent her life participating in and leading voluntourism organizations worldwide. She speaks to the benefits of voluntourism.
In addition to the normal tourism supply chain participants (airlines, hotels, etc.), who are the four main ‘actors’ in the voluntourism chain?
Insert.
Discuss the growth of voluntourism statistically. Use Morgan’s stats from the article, and find at least one additional article to parenthetically cite (and place in APA sources below). Why do you think this type of tourism is growing so fast?
Insert.
According to Morgan, what are some of the direct benefits of voluntourism to rural communities, and who is best to determine what the needs are?
Insert.
CRITICISMS: Morgan acknowledges 5 major criticisms. According to Morgan and the studies she cites, as the length of the voluntourist’s trip decreases, the placements are increasingly ________________________________________________. Second, voluntourists are often one-___ customers so the trip becomes more about his or her once-in-a-lifetime experience, not the impact he or she will have on the community. Third, because voluntourism is demand-based, their could be un____________ development or d____________________ within the host communities for host organizations that have fall.
URDU Paragraph Calligraphy /How to write urdu in Paragraph /How to .... 100+ Essay In Urdu - Urdu Mazameen - Study Guide. Urdu Including Essay (pms-2006) Past Papers. Essay writing in urdu - YouTube. 017 Ustad2bka2bahtram2behtram2bustad Essay Example Urdu Allama ~ Thatsnotus. Essay urdu topics - ghostwritingrates.web.fc2.com. Essay writing in urdu - The Oscillation Band. Urdu Collection: Essays. How to write an essay in urdu for 2nd year. Mera Pyara Watan Pakistan Essay In Urdu. URDU ADAB: Urdu Ki Aakhri Kitab; an Interesting Urdu Essay by Ibn-e-Insha. Fsc Notes Download Fsc Notes: Important Urdu Essay For 2nd Year .... Essays in urdu language for class 10 - sludgeport919.web.fc2.com. College Essay: School essay in urdu. URDU LITERATURE - CSS ONLINE. Letter Writing in Urdu II | PDF | Urdu. Urdu Essay Topics Urdu Mazmoon: Nazm o Zabt | Essay writing skills .... Urdu essay writing - College Homework Help and Online Tutoring.. ️ Urdu essay topics for grade 5. Essay topics for 5th grade students .... Best way of writing Urdu poetry | Writing Skills | 9th, 10th, 11th .... Essay writing in urdu - College Homework Help and Online Tutoring.. My teacher Urdu essay writing Grade 3 student homework | Creative .... Important Urdu Essays For 2nd Year Students FA, FSc. Information About Iqbal In Urdu Allama Iqbal In Urdu, Download Music .... Urdu Collection: Essays on different topics. 010 Maxresdefault Essay On Sports In Urdu ~ Thatsnotus. Urdu Essay Writing Best Tips For Exam.. Urdu Essays: waqt ki pabandi Essay On Education, Education Quotes For .... My Book Urdu Essay My Favourite Book Urdu Essay Mazmoon Urdu Speech .... Urdu Essay Writing Websites. important Urdu essays for class 10 2020 | Essay, Essay topics, Class notes Urdu Essay Writing
A language and society
By
Maqsood Hasni
Translated by
His Eminency
Prof. Sufi Niamat Ali Murtazaee Esq.
Presentation
Free Abuzar Barqi Kutab’khana July 2017
Gandhi Jayanti Essay. Essay on Gandhi Jayanti in English Gandhi Jayanti essa...Kimberly Jabbour
10 Lines on Mahatma Gandhi Jayanti in English | Essay Speech Gandhi .... Gandhi Jayanti Celebration Essay | Essay on Gandhi Jayanti Celebration .... Essay on Gandhi Jayanti in English | Gandhi Jayanti essay in English .... Gandhi Jayanti Essay 2023 - Essay for Student In English. Gandhi Jayanti Essay | Essay on Gandhi Jayanti for Students and .... 150th Gandhi Jayanti Speech/Essay in English 2018|My Favourite Leader .... Gandhi Jayanti Speech & Essays in English | 10 Lines on Mahatma Gandhi .... Mahatma gandhi jayanti essay. 5+ Best Mahatma Gandhi Jayanti Essay in English | Rajputana Shayari. 10 Lines On Gandhi Jayanti for Students and Children in English - A .... Essay on Gandhi Jayanti In English 2022 | Gandhi Jayanti Essay In .... Essay on gandhi jayanti for children and students. Gandhi Jayanti Wishes, Quotes, Status, Speech, Essay, Significance .... Long Essay about Mahatma Gandhi | Gandhi Jayanthi Essay | Essay Writing .... Speech on Mahatma Gandhi Jayanti | Gandhi Jayanti Speech for Students .... Essay on Gandhi Jayanti Celebration in English for Children and .... Essay on Gandhi jayanti in English | essay on 2 October | Gandhi .... Gandhi Jayanti - गाँधी जयंती पे निबंध - Essay on Gandhi Jayanti - 2nd .... MAHATMA GANDHI JAYANTI SPEECH / ESSAY - सूत्रसंचालन आणि भाषण. Happy Gandhi Jayanti 2020: Wishes, images, WhatsApp stickers and .... Happy Gandhi Jayanti 2023: Images, Wishes, Messages, Quotes, Pictures .... Gandhi Jayanti 2019 Speech, Essay, Biography, Life History, Quotes .... 'Gandhi Jayanti: 2 October' | An Essay on 'Gandhi Jayanti' in English .... #Gandhi Jayanti Speech in English/Speech on Gandhi Jayanti in English .... Speech For Gandhi Jayanti In English - Supamishic. Speech On Mahatma Gandhi Jayanti In English Few Lines On Gandhi | My .... Get the Happy Mahatma Gandhi Jayanti Speech & Essay in English, Urdu .... Write a short paragraph on Gandhi Jayanti Gandhi Jayanti Essay
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Art research project / KU-funded project from Royal institute of art Stockholm / Everyday life in Pune, Lagos & Istanbul. Contact patricia(a)aramburu.se for printed version and visit www.aramburu.se for more info.
PUARL+BB2020 "A Pattern Language for Creating a City with Natural, Local and ...Takashi Iba
Misaki Yamakage, Sakie Namiki, Sawami Shibata, Kiyoka Hayashi, Takashi Iba, Mitsuhiro Yamazaki, "A Pattern Language for Creating a City with Natural, Local and Creative Elements: Learned from Portland, Oregon", PUARL+BB2020, Sep, 2020
The article argues that Naga people's separate identity from India is reflected in their consumption pattern of media products, which prefer to consume Western media products instead of Hindi mass culture.
Sharing my final college project, so my juniors can use it for inspiration. COPYRIGHT STATEMENT I hereby grant the National Institute of Design the right to archive and to make available my graduation project/thesis/dissertation in whole or in part in the Institute’s Knowledge Management Centre in all forms of media, now or hereafter known, subject to the provisions of the Copyright Act. I have either used no substantial portions of copyright material in my document or I have obtained permission to use copyright material.
Student NameBonus Optional Activity A Closer Look at Volunteer .docxcpatriciarpatricia
Student Name
Bonus Optional Activity: A Closer Look at Volunteer Tourism (Voluntourism)
READING #1: What’s Wrong With Voluntourism? Everything.
This is an editorial, opinion piece about a Nicaraguan woman’s experience as a child who had contact with voluntourists and missionaries, and how this contact shaped her views.
What is her first memory of dealing with a [medical] voluntourist? What makes this memory stand out in her mind?
Insert.
What did Prisca feel that voluntourists, who offered much-needed supplies and toys, want in exchange for their generous gifts?
Insert.
What reasons did Prisca offer as to why the voluntourists and missionaries visiting were ‘too nice’ to the children in Nicaraguan villages? Be thorough and thoughtful here.
Insert.
In Prisca’s opinion, what was the disconnect between voluntourists’ desire to help while in-country and their behavior/choices/voting strategies at home?
Insert.
Your opinion: How does thinking about the situation from Prisca’s view impact your view on voluntourism, if at all? Find at least one article/blog/editorial that helps you formulate your perspective, whether or not it aligns with Prisca’s. Be thoughtful and thorough. In what ways do approaches to voluntourism need to be changed/developed to avoid the experience Prisca had? This response should be a minimum of 150 words.
Insert.
Reading #1: APA Sources
Mojica Rodriguez, P. (2016). What’s Wrong With Voluntourism? Everything. Vivala (April 18, 2016). Retrieved from: http://www.vivala.com/womens-issues/voluntourism-well-meaning-white-people/3942
READING #2:
Volunteer Tourism: What Are the Benefits for International Development?
This is an editorial, opinion piece from a Jenny Morgan, who has spent her life participating in and leading voluntourism organizations worldwide. She speaks to the benefits of voluntourism.
In addition to the normal tourism supply chain participants (airlines, hotels, etc.), who are the four main ‘actors’ in the voluntourism chain?
Insert.
Discuss the growth of voluntourism statistically. Use Morgan’s stats from the article, and find at least one additional article to parenthetically cite (and place in APA sources below). Why do you think this type of tourism is growing so fast?
Insert.
According to Morgan, what are some of the direct benefits of voluntourism to rural communities, and who is best to determine what the needs are?
Insert.
CRITICISMS: Morgan acknowledges 5 major criticisms. According to Morgan and the studies she cites, as the length of the voluntourist’s trip decreases, the placements are increasingly ________________________________________________. Second, voluntourists are often one-___ customers so the trip becomes more about his or her once-in-a-lifetime experience, not the impact he or she will have on the community. Third, because voluntourism is demand-based, their could be un____________ development or d____________________ within the host communities for host organizations that have fall.
URDU Paragraph Calligraphy /How to write urdu in Paragraph /How to .... 100+ Essay In Urdu - Urdu Mazameen - Study Guide. Urdu Including Essay (pms-2006) Past Papers. Essay writing in urdu - YouTube. 017 Ustad2bka2bahtram2behtram2bustad Essay Example Urdu Allama ~ Thatsnotus. Essay urdu topics - ghostwritingrates.web.fc2.com. Essay writing in urdu - The Oscillation Band. Urdu Collection: Essays. How to write an essay in urdu for 2nd year. Mera Pyara Watan Pakistan Essay In Urdu. URDU ADAB: Urdu Ki Aakhri Kitab; an Interesting Urdu Essay by Ibn-e-Insha. Fsc Notes Download Fsc Notes: Important Urdu Essay For 2nd Year .... Essays in urdu language for class 10 - sludgeport919.web.fc2.com. College Essay: School essay in urdu. URDU LITERATURE - CSS ONLINE. Letter Writing in Urdu II | PDF | Urdu. Urdu Essay Topics Urdu Mazmoon: Nazm o Zabt | Essay writing skills .... Urdu essay writing - College Homework Help and Online Tutoring.. ️ Urdu essay topics for grade 5. Essay topics for 5th grade students .... Best way of writing Urdu poetry | Writing Skills | 9th, 10th, 11th .... Essay writing in urdu - College Homework Help and Online Tutoring.. My teacher Urdu essay writing Grade 3 student homework | Creative .... Important Urdu Essays For 2nd Year Students FA, FSc. Information About Iqbal In Urdu Allama Iqbal In Urdu, Download Music .... Urdu Collection: Essays on different topics. 010 Maxresdefault Essay On Sports In Urdu ~ Thatsnotus. Urdu Essay Writing Best Tips For Exam.. Urdu Essays: waqt ki pabandi Essay On Education, Education Quotes For .... My Book Urdu Essay My Favourite Book Urdu Essay Mazmoon Urdu Speech .... Urdu Essay Writing Websites. important Urdu essays for class 10 2020 | Essay, Essay topics, Class notes Urdu Essay Writing
A language and society
By
Maqsood Hasni
Translated by
His Eminency
Prof. Sufi Niamat Ali Murtazaee Esq.
Presentation
Free Abuzar Barqi Kutab’khana July 2017
Gandhi Jayanti Essay. Essay on Gandhi Jayanti in English Gandhi Jayanti essa...Kimberly Jabbour
10 Lines on Mahatma Gandhi Jayanti in English | Essay Speech Gandhi .... Gandhi Jayanti Celebration Essay | Essay on Gandhi Jayanti Celebration .... Essay on Gandhi Jayanti in English | Gandhi Jayanti essay in English .... Gandhi Jayanti Essay 2023 - Essay for Student In English. Gandhi Jayanti Essay | Essay on Gandhi Jayanti for Students and .... 150th Gandhi Jayanti Speech/Essay in English 2018|My Favourite Leader .... Gandhi Jayanti Speech & Essays in English | 10 Lines on Mahatma Gandhi .... Mahatma gandhi jayanti essay. 5+ Best Mahatma Gandhi Jayanti Essay in English | Rajputana Shayari. 10 Lines On Gandhi Jayanti for Students and Children in English - A .... Essay on Gandhi Jayanti In English 2022 | Gandhi Jayanti Essay In .... Essay on gandhi jayanti for children and students. Gandhi Jayanti Wishes, Quotes, Status, Speech, Essay, Significance .... Long Essay about Mahatma Gandhi | Gandhi Jayanthi Essay | Essay Writing .... Speech on Mahatma Gandhi Jayanti | Gandhi Jayanti Speech for Students .... Essay on Gandhi Jayanti Celebration in English for Children and .... Essay on Gandhi jayanti in English | essay on 2 October | Gandhi .... Gandhi Jayanti - गाँधी जयंती पे निबंध - Essay on Gandhi Jayanti - 2nd .... MAHATMA GANDHI JAYANTI SPEECH / ESSAY - सूत्रसंचालन आणि भाषण. Happy Gandhi Jayanti 2020: Wishes, images, WhatsApp stickers and .... Happy Gandhi Jayanti 2023: Images, Wishes, Messages, Quotes, Pictures .... Gandhi Jayanti 2019 Speech, Essay, Biography, Life History, Quotes .... 'Gandhi Jayanti: 2 October' | An Essay on 'Gandhi Jayanti' in English .... #Gandhi Jayanti Speech in English/Speech on Gandhi Jayanti in English .... Speech For Gandhi Jayanti In English - Supamishic. Speech On Mahatma Gandhi Jayanti In English Few Lines On Gandhi | My .... Get the Happy Mahatma Gandhi Jayanti Speech & Essay in English, Urdu .... Write a short paragraph on Gandhi Jayanti Gandhi Jayanti Essay
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
2. 2 | P a g e
There are many traits of the Bengali Bhadralok. Many of these have stood the test of time.
This is an attempt to explain the inter connectedness of some of these traits and their
relevance in contemporary Bengali society.
Interested not only in the world around me but also in matters around the world:
A naturally curious individual the Bhadralok is equally passionate and eloquent about a
Mohan Bagan East Bengal match as he is of the Russian Presidential Election. This thirst
for knowledge as an end in itself is unique to Bengalis in a world where knowledge is
increasingly used as a vocational currency. It is this infinite interest in seemingly random things
that contribute to create the „hujuge‟ Bengali paradigm. The word hujuge is difficult to
translate. A close approximation would be “willing to go on a wild goose chase voluntarily and
finding a sense of adventure in the same” . Bengali family discussions are often peppered
with incidents about an uncle who travelled the entire length and breadth of the city on foot
or of cousins who ate 30 rasagullas as proof of their hujuge inclinations.
Charcha is a lifelong habit: Be it music, dance, drama, debate, carom, Trigonometry the idea
of continuous practice or charcha is very important to the Bengali. Most parts of Bengali
life is characterized by a habit nurtured with care over time. Learning is seen as a lifelong
process and integrity of process has greater relevance than actual output in this culture. As
a result Bengalis often embody apprenticeship as a way of life far more than they embody
expertise even when they actually may know a lot more than other people around them.
3. 3 | P a g e
This leads to some dichotomies in the culture. On one hand It tells us about the importance
of rigour in the Bengali culture but in the absence of clear output maps the efficacy of the
rigour often does not get fully leveraged in this cultural milieu. That is why Bengalis are often
seen as people who do not fully leverage all their talents or are not as successful in monetizing
their talents.
4. 4 | P a g e
An apprentice for life: The apprenticeship mindset over time becomes a natural empathy
generator for the underdog. From being on Sourav‟s side on his chances of making it back to
the IPL cricket teams to Mamata Banerjee‟s chances of defeating the Left there is a natural
affinity that binds the Bengali to the underdog in any situation. The underdog empathy
wave often also envelops the need to champion causes of the marginal. And thus even an
issue like the Maoists becomes a more complex issue of social affiliation in the Bengali
context.
However once the underdog vacates the position the realignment of the relationship
becomes tricky. So now that Mamata Banerjee is in power the Bengalis are grappling to
find the right response to her government. She cannot be praised as she is no longer the
underdog! Given that there is almost no other precedent in this case the Bengalis risk falling
prey to „paro charcha paro ninda‟ trap and pulling down Mamata Banerjee from the very
pedestal that they have created for her in the first place.
5. 5 | P a g e
Mamata Banerjee herself is struggling to behave like a Head of Government given her
grass root orientation and underdog mindset. A classic example of this was seen in the way
she organized the ceremony to celebrate the Kolkata Knight Riders IPL victory. She
ensured that the public had free entry to Eden Garden for the day and the entire State
machinery was put into service to ensure a glitch free State funded celebration meant for all.
While the intent of this was noble enough she went one step ahead and also became the
hands on organizer on the field which was contrary to the public demeanor required of the
Chair she holds.
6. 6 | P a g e
Protest is my birthright and I shall do it: The Left too seized the situation and played their
underdog card about wastage of public money for a commercial sports function. Not only
will the Bhadralok‟s sympathies lie with the underdog but he will also hold on to his belief
that the „System‟ is always trying to fleece the underdog and hence there must be a
continuous voice of protest.
The continuous need to protest and reason with another viewpoint is what makes Bengalis
naturally good at „debating an issue‟.
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However unlike other debates a Bengalis idea of debating maybe just about exploring the
pros and cons and not reaching a conclusion. This can at times prove frustrating to
bewildered Non Bengalis who debate to reach consensus and conclusion as opposed to
expand worldviews. The need to debate any issue at length is also indicative of a
democratic and progressive mindset that may on one hand fiercely guard its own stances on
issues but also allow others to do so. An adda session thus becomes an everyday window to
do charcha on all the things I am interested in. Given that per se the Bhadralok is a rasil
manush (one with a zest for life) the fodder for the charcha never dries up.
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Old is gold: Be is music , literature, movies yesterday is always better than today - Nostalgia
in the Bengali context is not just about reminiscence of the past but also about a deep sense
of gratitude and rootedness to the idea of „mati‟, land in its literal sense and the original form
in its metaphorical sense. The reverence for old must also be seen in light of the veneration of
processes as opposed to output. The general belief is that for anything to come into shape
it takes a lot of thought, time and practice and hence to discard it would be an expression of
frivolity. Thus often we find cues of continuous change in the Bengali culture. So a college
fest begins with a Saraswati Vandana and ends with a rock night or in case of a typical
Bengali marriage ceremony we find new additions such as the mehendi night but not at the
cost of the old rituals which also continue to exist side by side with the new.
It is said that the more things change the more they remain the same. In case of Bengalis this
is more than true!
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RESEARCH PRODUCT
A product for deeper understanding of regional variations and what it means for your brand.
1. Based on immersive technique to understand the city and its people
2. Fusing multiple narratives across regional tourism, broadcast journalism, inter
culture discourse
3. We experience the city almost like a native and combine the first person narratives
with fly on the wall techniques and some dialoguing post observation
4. Leveraging travel based ethnography as our key meaning construction context to
gather an unique POV on the city
DOT NEWS
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METHODOLOGY HIGHLIGHTS
It is a first person narrative of the city through the eyes of its inhabitants.
It is an attempt at an ongoing documentation & dialogue between the raconteurs
(local natives) and what he/ she sees around himself/ herself as part of daily life.
It is complemented with a monthly dialogue and meet ups (virtual and or face to face)
with the research team and the raconteurs.
The raconteurs can at times choose to take the research team to meet other people
from the city and to visit certain places (malls. market places, colleges, school, homes
etc.) that may give a better understanding of the city and its people.
OUTPUT
City diaries – written and spoken
City Montage – visuals with detailed written narratives
1. City Light
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METHODOLOGY HIGHLIGHTS
It is an immersive technique to understand the city and its people
We experience the city almost like a native and combine the first person narratives
with fly on the wall techniques and some dialoguing post observation
Leveraging travel based ethnography as our key meaning construction context to
gather an unique POV on the city
o Delhi Metro Project/Delhi Auto Project
o Mumbai Taxi Project/Mumbai Local Project
OUTPUT
City Post Cards
2. City Immersions
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METHODOLOGY HIGHLIGHTS
It is a third person account of the city from the eyes of the city khabris (research team
associates)
Our city khabris go out every week to discover new and unique about the city.
The side light filters unique and curious is applied to all information under this
section.
OUTPUT
City Curio – a curated gallery of information snippets with supporting visuals
3. City Sidelights
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METHODOLOGY HIGHLIGHTS
It is a dialogue and interaction forum with people who are not natives of the city
It is a platform to understand how does an outsider see the city – become it‟s part and
/ or remain an alien
Multiple outsider views explored
People who have come to city for work – been natives for less than 5 years
People who came from outside but are now settled permanently - been natives for
a minimum of 10 years
People on a work related visit to the city
Tourists
OUTPUT
Dialogue Forum Scripts
4. City Outsider
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POSSIBLE CLIENT PROJECTS
Projects that can be mounted around the city – indicative
City Immersion Sessions with Clients
A curated tour of the city - specific focus on SEC understanding, nuances of
differences across different parts of the city , exposure to different POVs in the city
SEC understanding within a city – polar SEC meet ups and dialoguing
Communication exploration by city / SEC specs
To know more about the DOT NEWS and / or the KOLKATA ADDA
PROJECT drop us a line - info@connectingdots.in