This document discusses strategies for moderating conversations with millennial target groups, suggesting that moderators cut unnecessary warm-up sections, get straight to the point to avoid making participants feel uncomfortable, and focus on destroying familiarity to obtain more truthful responses from participants.

1. Moderating
Conversations
with Millennial
Target Groups

2. Talk to the
hand not them
It yield’s truer
responses

3. Remember UR
talking to
them BUT they
are…

4. FML...get to the point
Cut the warm up
It’s irksome
It makes me feel
uncomfortable

5. Destroy
familiarity &
create the
true data