This document summarizes a case study on using a mobile app to engage young people with classical music audiences. Focus groups with 18-25 year olds provided feedback on the proposed app from the London Symphony Orchestra. While the app could help with ticket sales, participants felt it would do little to expand the traditional, aging audience demographic. Barriers included that classical music requires more intellectual investment than pop music. The digital also has limits in translating the live experience. Networks can reinforce social structures through inaction and exclusion. Culture enables both connection and disconnection with technology.
This was the second part of a co-presentation, "Teaching for Transformative Change," with Michael Bodie (USC, Media Arts + Practice) at the 2015 Conducttr Conference.
This was the second part of a co-presentation, "Teaching for Transformative Change," with Michael Bodie (USC, Media Arts + Practice) at the 2015 Conducttr Conference.
Defining The Audience And Analysing Questionnaire ResponsesMatthewHaddock
Here the questionnaire results are analysed in order to define the audience for the music video, as well as take on-board comments given by respondents.
The Millennials' Orchestra - Marketing and Fundraising Strategies for Engagin...Catherine Starek
21st Century marketing and fundraising strategies for engaging the next generation of audiences and donors in cultural arts experiences for years to come.
A look at the psychographic dynamism in black culture and what it means for brands trying to engage 21st century African Americans and, potentially, the greater African diaspora.
The deck also highlight audience research done in conjunction with Bold As Love Magazine in 2010: "Black Rock Music and the Evolving Urban Mindset" http://www.scribd.com/doc/37785234/Black-Rock-Music-and-the-Evolving-Urban-Mindset
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Podcasting, Museums & Info EvolutionElena Lagoudi
A short history of podcasting in the National Gallery and some new trends in information management, a presentation created for internal consumption and communications.
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Anne Torreggiani's presentation about arts attenders in the UK and The Audience Agency's new segmentation tool, Audience Spectrum. This presentation was delivered at the Arts Marketing Association Conference in Bristol on 23 July 2014.
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Defining The Audience And Analysing Questionnaire ResponsesMatthewHaddock
Here the questionnaire results are analysed in order to define the audience for the music video, as well as take on-board comments given by respondents.
The Millennials' Orchestra - Marketing and Fundraising Strategies for Engagin...Catherine Starek
21st Century marketing and fundraising strategies for engaging the next generation of audiences and donors in cultural arts experiences for years to come.
A look at the psychographic dynamism in black culture and what it means for brands trying to engage 21st century African Americans and, potentially, the greater African diaspora.
The deck also highlight audience research done in conjunction with Bold As Love Magazine in 2010: "Black Rock Music and the Evolving Urban Mindset" http://www.scribd.com/doc/37785234/Black-Rock-Music-and-the-Evolving-Urban-Mindset
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Podcasting, Museums & Info EvolutionElena Lagoudi
A short history of podcasting in the National Gallery and some new trends in information management, a presentation created for internal consumption and communications.
WNR.sg - Sharing Memories of the Family Lives : The Power of the Personalwnradmin
Sharing Memories of the Family Lives : The Power of the Personal
By Ms Sarah Finney
Research Communications Officer from School of Sociology and Social Policy
University of Leeds
An essay about search engines. Best search engines for essays. Sample Essay on How a Search Engine Works | Ultius. Essay Quest: How to find the best sources | SAGE Students' Blog. Google And The Google Search Engine Essay. Essay on search engine optimization. Analytical Essay: Essay on search engine. Different types of search engines - High-Quality Essays Writing. SEMrush explains how content can remain in Google's top Search Engine .... Are Search Engines Subjective or Objective? A Common Core Essay. The .... 7 Academic Search Engines Not Named Google | School resources .... Essay research help. (PDF) Suggestions to Enhance the Scholarly Search Engine: Google Scholar. Search engine for school papers | School essay, School organization .... How to use a search engine | Teaching Resources. Essay Search Engines. Top 10 Search Engines To Make Your Career: Searching For Information In .... How Different Types Of Search Engines Is Making The World A Better .... Do You Know The Most Common Search Engines? Are You On Them?. Search engine. How to Pick the Right Search Engine. A way to Write search engine optimization content - YouTube. What are Search Engines? - Definition, Benefits, Types, And More (2023). Search engines are an intrinsic part of the array of commonly used .... Best Practice Article Series : Recommendations : Web Communications .... Search Engine Optimization (SEO) Techniques - Digi Tech Web Servises. 320 Words Essay on Search Engines. Search engines – Learnthenet. Search engine use behavior of students and faculty: User perceptions .... Search Engine List | List of Best Search Engines of 2018 Essay Search Engines
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Anne Torreggiani's presentation about arts attenders in the UK and The Audience Agency's new segmentation tool, Audience Spectrum. This presentation was delivered at the Arts Marketing Association Conference in Bristol on 23 July 2014.
Anthropologie Research Paper
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Cultural Anthropology Essay
Anthropology : A Study Of Humanity
Anthropology Lessons Learned
Anthropology Essay : Practicing Anthropology
Reflection Paper On Anthropology
Anthropology
Essay on anthropology
Anthropology and Social Work Essay
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Cultural Anthropologist Essay
BIS341 Caribbean Media & Popular Culture
Agenda
Welcome & Introduction
Course Overview
Media and Popular Culture
Welcome & Introduction
Prof Susan Harewood
PhD Communications, UIUC
Research = Caribbean popular culture
Primarily music and film
Barbados & England
Class Overview: Course Objectives
Exploration of the cultural politics of representations of the Caribbean
Made by people from outside of the Caribbean
Made by the people of the Caribbean
At the end of this course students will have engaged with material that would allow them to:
Theorize the roles that popular culture plays in social and political processes
Describe the common tropes used in non-Caribbean representations of the region
Compare and contrast external representations to the ways Caribbean filmmakers, television producers, musicians, authors, and festival artists represent Caribbean culture and its multicultural population
Class Overview: Progress of the Course
Weeks 2 & 3 Locating the Caribbean in Space and Time and the Imagination
What do the different narratives of Caribbean history tell us about the Caribbean and about history?
Where are the borders of the Caribbean?
Popular culture & meaning making – how do persistent historical representations of the Caribbean make meaning about the Caribbean today?
Class Overview: Progress of the Course
Week 4 & 5 The Cultural Politics of Food, Food TV and Food Writing
Food as a cultural practice
The roles of food television in our recognition of ‘the other’
Cynthia Nelson, food writer, journalist
Class Overview: Progress of the Course
Weeks 6 & 7 The Cultural Politics of Music
The Caribbean as a musical region
Focus on calypso
Meanings of calypso in the Caribbean
Meanings of calypso in the UK
Meanings of calypso in the USA
Forms of soca
Class Overview: Progress of the Course
Weeks 8 & 9 The Cultural Politics of Religion
Syncretic religions of the Caribbean
Media & Caribbean faith
Voudou vs Voodoo
Focus on Rastafari
Rastafari and Reggae
Forms of Evaluation
Reading and Lecture Assignments……….20%
Assigned Media Assignments………………35%
Analytical Assignments…………………….….40%
Late Policy
Complete ALL assignments on time. I am aware that life can get hectic – especially these days - and that you have a number of competing responsibilities. However, please recognize that this class is one of those responsibilities. PLEASE try and communicate with me as early as possible if you are having difficulties.
Collaborative assignments will not be accepted as late because your classmates rely on you to complete your work in a timely fashion so that they can complete their own work. This includes discussion posts and peer review assignments.
Individual assignments have a window – there is the deadline posted on Canvas and then there is three days grace. Submitting your assignments on time will help you keep on track. Nevertheless, if you have to take the extra three days you will not be penalized.
Popular Culture ...
Disconnecting with Social Networking SiteBen Light
Connection and connectivity have become significant areas of emphasis in our definitions of SNS and in our understandings of how these technologies are used. Based on qualitative interviews with a variety of people who engage with a diverse range of SNS I will put forward an alternate reading that emphasises disconnection as integral to our lived experiences of SNS activity. From my analysis, I have developed a theory of disconnective practice. Disconnective practice refers to the potential modes of human and non-human disengagement with the connective attempts made possible with SNS. These modes of disengagement sit in relationship to our experiences of a particular site, between and amongst different sites and with regard to these sites and our physical worlds. Disconnective practice highlights SNS as operationally contradictory whereby connection and disconnection coexist and can be mutually necessary.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
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KEYWORDS :Safety compliance, safety participation, safety performance, SME
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Qut cyrc lso
1. with Gaynor Bagnall, Garry Crawford and Victoria Gosling, University of Salford, UK.
!
A Case Study of the Potentials and Limitations
of the Participatory Turn: Young People and
Classical Music Audience Engagement
Ben Light!
Creative Industries Faculty!
@doggyb
2. The Participatory Turn
❖
The pre-Web2.0 Internet is often characterised as ‘read’ with
the rise of Web 2.0 heralding ‘write and contribute’
(Beer and Burrows 2007).
“the essential difference between Web 1.0 and Web 2.0 is that
content creators were few in Web 1.0 with the vast majority of
users simply acting as consumers of content, while any
participant can be a content creator in Web 2.0 and numerous
technological aids have been created to maximize the potential
for content creation. The democratic nature of Web 2.0 is
exemplified by creations of large number of niche groups
(collections of friends) who can exchange content of any kind
(text, audio, video) and tag, comment, and link to both intra–
group and extra–group “pages.”
(Cormode and Krishnamurphy,2008)
3. Histories of Engagement with Arts and Culture
❖ Literature on cultural omnivorousness (e.g., Peterson and Kern 1996) suggests that we have, over recent years, seen a softening
of class-based taste distinctions. !
❖ Research data suggests that some traditionally ‘popular’ (‘lowbrow’ and ‘middlebrow’), pastimes have seen an increase in
popularity with middle and upper-class consumers (for example, football in the UK, see King 1995), there is less evidence of
those lower down the social hierarchy adopting interests in, traditionally deemed, ‘high brow’ culture. !
❖ Critics have derided what they regard as increasingly media and spectacle–dominated exhibitions in twenty–first century
museums, with their adoption of digital technologies, conspicuous consumption and an emphasis on novelty (Message, 2006). !
❖ Huyssen has pointed out, ‘entertainment and spectacle can function in tandem with complex forms of enlightenment’ (1995:32)!
❖ It has been argued that museums are increasingly popular due to the materiality of the objects not available to the consumer of
television (Bagnall & Rowland, 2010)!
❖ MacCleod (2005) attention to the role that visitors play in the process of producing and re- producing museum content and
space.!
❖ Kidd (2011) has argued the authority of museum professionals can be called into question by museum audiences following the
introduction of social media applications. !
❖ Classical music audiences as ageing and middle class (
4. On Publics and Networked Publics
❖ Publics have many conceptions,
purposes and uses.!
❖ centring on common
understandings of a particular
space (Livingstone 2005); !
❖ deliberative spaces
(Habermas 1991); !
❖ sites of domination, exclusion
and regulation that can
produce subaltern
counterpublics (Fraser 1990).
5. On Publics and Networked Publics
❖ Johnson (1997) Characteristics of Communications in Computer Based Networks!
❖ in reproducibility – information can easily be reproduced with digital media -
information can be recorded, it can observed and it is persistent;!
❖ scope – electronic networks (such as chat rooms) can offer greater reach in terms of
information sharing in contrast to physical networks (such as meeting in a coffee shop); !
❖ and anonymity – individuals can communicate with digital media by using pseudonyms.!
❖ boyd (2008) Networked Publics!
❖ replicability - expressions can be copied from one place to another verbatim; !
❖ persistence - communications are recorded for posterity; !
❖ invisible audiences – it can not be fully known who may engage with content in such
arenas; !
❖ and searchability – information can be easier to find due to indexing and search facilities.
6. Disconnective Practice (Light 2014; Light and Cassidy 2014)
❖ Geographies of Disconnection!
❖ Disconnectors !
❖ Disconnection Modes!
❖ Ethics of Disconnection!
❖ Disconnective Power!
❖ Strategies - Prevention of Connection!
❖ Strategies - Suspension of Connection
7. Sociology of Translation - Callon
❖ Problematisation – the rendering of a situation as a problem that involves
the interdefinition of actors in such as way that one actor becomes
indespensible – an obligatory passage point.!
❖ Interessement – the actions by which something or someone attempts to
stablise the definition of other actors in relation to problematisation.
Attempting to you identify with the role I have set out for you in relation
to my problem.!
❖ Enrolment – the process of negotiation that seeks to have actors persuaded
to act out the role that is being set for them in relation to the problem.!
❖ Mobilisation – whereby actors are moved to speak on behalf of the
problem.
8. Methodology
❖ App analysis - e.g. (Light and McGrath 2008)!
❖ 7 Focus Groups with 18-25 year olds (81 Participants)!
❖ 68 pre-focus group questionnaires!
❖ 3 Interviews (App developer and LSO Staff)!
❖ Attendance at LSO concerts
10. Making the App
The overall aim for the [new]
student scheme is to remove some
of the barriers to attendance for
students by discounting tickets,
incentivizing coming as a group of
friends and increasing repeat
attendance through a structured
loyalty scheme… The app is aimed
at university and college students
aged 18 plus, to roughly 25,
although we have no upper age
limit, based in and around London.
11. Encouraging Engagement with Digital Networks?
❖ What I’m most excited about is that
because the app will be the link to
Facebook and Twitter and you can send
out information by email straight away
from the app so the close connection
with social networks could be a huge
potential.
Marketing Manager!
❖ But I think the more options you have
on the app the more liable it is to break
down and just not work anymore. I’d
rather have something that’s minimally
functional, reliable than something that
has tons of options…
Focus Group Member
12. Barriers to Digital Engagement?
If I’m honest I think your target audience is more going to be
people…young people who are already interested in music I
don’t think you have much chance of um’… interesting people
um’ into coming to concerts who aren’t already interested in
music, because I think that interest comes from a much younger
age.!
I'm an American and in the sixth grade we're all required to pick a
musical instrument and participate in concert band and we
played a lot of classical music there. I did that until last year.!
Basically my parents dragged me to opera until I started to like it.
13. Engaging with Classical Music
FG4P1: It’s [pop music] the most inane
bullshit [laughter]. If you want someone
telling you the most ridiculous things that just
passes across the stream of consciousness then
listen to main stream music, I really fail to see
the intellectual insight that music offers, but...!
FG4P3: It’s good for clubbing.!
FG4P1: It’s not an intellectual type of thing. !
FG4P3: It’s got a time and a place.!
FG4P1: A pretty limited one at that.!
14. Engaging with Classical Music
Yeah, ‘cos you can’t sort of explain a
symphony movement in a two minute
sound bite…!
I think also with classical music you need
some kind of...you need to kind of invest
intellectually, it’s not pop.!
I suppose that’s a big difference
compared with pop or other types of
music, in that you actually need to be
able to concentrate for an extended
period of time, whereas I think that
emphasis is completely missing in other
genres.!
15. Supporting Engagement in Venue
because tonight I was seated behind this young couple
and at the beginning of the concert they were very lovey-dovey,
and I was also right next to...this...older lady, who
obviously attends classical...I mean she was dressed to the
nines and everything, and when they were doing that
[being ‘lovey- dovey’] within like, the first three minutes,
she like tapped the girl's shoulder and she was like
‘no’ [laughter].!
16. Supporting Engagement in Venue
FG4P1: You only make the mistake of clapping when you shouldn’t once
[laughter].!
FG4P2: And we’ve all done it as well.!
FG4P3: Mine was three concerts ago, three concerts ago was my first classical
concert so.!
FG4P1: The experience of being the one person clapping when there’s 800 other
people not clapping.!
and…!
I really don’t think we should be encouraging people to mess about with their
phones in concerts… please…!
17. Conclusions
❖ Apps may provide a useful mechanism
for selling discounted tickets, but
shows little indication of being a useful
means of expanding this audience
beyond its traditional demographic.!
❖ Limits of the digital to translate
arrangements!
❖ Networked publics as political and
exclusionary and as reinforcing
structural arrangements through
inaction!
❖ Culture as simultaneously enabling
disconnection and connection with the
digital
18. References
❖ This presentation is based on the following outputs:!
❖ Crawford, G., Gosling, V., Bagnall, G., & Light, B. (2014). An orchestral audience: Classical music
and continued patterns of distinction. Cultural Sociology, Online First, 1-18. doi:
10.1177/1749975514541862!
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