The document proposes implementing a tablet attached to shopping carts called YesTab at Kohl's stores. It outlines a pilot plan to test YesTab in 15 stores and a full implementation. Cost estimates are provided for tablet, charging station, and mounting options. The budget for the pilot plan is $147,011 and full implementation is $8,855,479. Potential returns include increased sales from improved customer experience and impulse buying, higher credit card enrollment, and associates having more time to help customers.

1. Kohl’s Kats
The University of Arizona
Kylie Stratton
Sydney Strommen
Angel Varela
Jocelyn Caquias

2. Our Vision
To deliver yes to every customer, every
time.
In order to do this, we will integrate a
tablet attached to the shopping cart
that acts as the customer’s digital
personal shopper called YesTab.
Vision YesTab
Budge
ROI
Sales
Success IndexFuture

21. Budget
YesTab Budget ROI
Sales
SuccessVision
• Pilot Plan
– 15 select stores
– Five cart systems in each store
– Test three market characteristics
• Highly technology-savvy
• Spanish-speaking
• Affluent
Future Index

22. Budget
YesTab Budget ROI
Sales
SuccessVision
• Implementation in all stores
– Five cart systems in every Kohl’s store
– Mass advertising
IndexFuture

23. Expense Item Price per Unit
Cost of Pilot Plan
(5 cart systems in
15 stores)
Cost to implement
in all Kohl's stores
(1160 stores)
Tablet Options
ThinkPad2 64GB $315 $23,625 $1,827,000
Toshiba Encore 64GB $399 $29,925 $2,314,200
Amazon Fire 64 GB $579 $43,425 $3,358,200
ThinkPad 10 128 GB $629 $47,175 $3,648,200
Microsft Surface Pro 3 128GB $999 $74,925 $5,794,200
Charging Station Options
D3 Systems Inc (Charges 10 Tablets) $670 $50,250 $3,886,000
Griffin Multidock (Charges 10 tablets) $699 $52,425 $4,054,200
Implementation Expenses
Tablet Insurance Cost (20% of corresponding
tablet)
ThinkPad2 64GB $315 $4,725 $365,400
Toshiba Encore 64GB $399 $5,985 $462,840
Amazon Fire 64 GB $579 $8,685 $671,640
ThinkPad 10 128 GB $629 $9,435 $729,640
Microsft Surface Pro 3 128GB $999 $14,985 $1,158,840
Lock and Mount Cost
Space ThinkPad Enclosure with Flex Arm $139.95 $10,496.25 $811,710
Space ThinkPad Enclosure with Swivel Plate $123.90 $9,292.50 $718,620
Space Galaxy Tab S Model with Flex Arm $159.95 $11,996.25 $927,710
Employee Training (35 employees per
store 1 hr of training)
Wage Expense $32,500 $355,250
Advertising Costs
YouTube Advertisment Space Expense $100,000
Facebook Advertisment Space Expense $100,000

24. Expense Item Price per Unit
Cost of Pilot Plan
(5 cart systems in
15 stores)
Cost to implement
in all Kohl's stores
(1160 stores)
Tablet Options
ThinkPad2 64GB $315 $23,625 $1,827,000
Toshiba Encore 64GB $399 $29,925 $2,314,200
Amazon Fire 64 GB $579 $43,425 $3,358,200
ThinkPad 10 128 GB $629 $47,175 $3,648,200
Microsft Surface Pro 3 128GB $999 $74,925 $5,794,200
Charging Station Options
D3 Systems Inc (Charges 10 Tablets) $670 $50,250 $3,886,000
Griffin Multidock (Charges 10 tablets) $699 $52,425 $4,054,200
Implementation Expenses
Tablet Insurance Cost (20% of corresponding
tablet)
ThinkPad2 64GB $315 $4,725 $365,400
Toshiba Encore 64GB $399 $5,985 $462,840
Amazon Fire 64 GB $579 $8,685 $671,640
ThinkPad 10 128 GB $629 $9,435 $729,640
Microsft Surface Pro 3 128GB $999 $14,985 $1,158,840
Expense Item Price per Unit
Cost of Pilot Plan
(5 cart systems in
15 stores)
Cost to implement
in all Kohl's stores
(1160 stores)
Tablet Options
ThinkPad2 64GB $315 $23,625 $1,827,000
Toshiba Encore 64GB $399 $29,925 $2,314,200
Amazon Fire 64 GB $579 $43,425 $3,358,200
ThinkPad 10 128 GB $629 $47,175 $3,648,200
Microsft Surface Pro 3 128GB $999 $74,925 $5,794,200
Charging Station Options
D3 Systems Inc (Charges 10 Tablets) $670 $50,250 $3,886,000
Griffin Multidock (Charges 10 tablets) $699 $52,425 $4,054,200
Implementation Expenses
Tablet Insurance Cost (20% of corresponding
tablet)
ThinkPad2 64GB $315 $4,725 $365,400
Toshiba Encore 64GB $399 $5,985 $462,840
Amazon Fire 64 GB $579 $8,685 $671,640
ThinkPad 10 128 GB $629 $9,435 $729,640
Microsft Surface Pro 3 128GB $999 $14,985 $1,158,840
Lock and Mount Cost
Space ThinkPad Enclosure with Flex Arm $139.95 $10,496.25 $811,710
Space ThinkPad Enclosure with Swivel Plate $123.90 $9,292.50 $718,620
Space Galaxy Tab S Model with Flex Arm $159.95 $11,996.25 $927,710
Employee Training (35 employees per
store 1 hr of training)
Wage Expense $32,500 $355,250
Advertising Costs
YouTube Advertisment Space Expense $100,000
Facebook Advertisment Space Expense $100,000

25. Expense Item Price per Unit
Cost of Pilot Plan
(5 cart systems in
15 stores)
Cost to implement
in all Kohl's stores
(1160 stores)
Tablet Options
ThinkPad2 64GB $315 $23,625 $1,827,000
Toshiba Encore 64GB $399 $29,925 $2,314,200
Amazon Fire 64 GB $579 $43,425 $3,358,200
ThinkPad 10 128 GB $629 $47,175 $3,648,200
Microsft Surface Pro 3 128GB $999 $74,925 $5,794,200
Charging Station Options
D3 Systems Inc (Charges 10 Tablets) $670 $50,250 $3,886,000
Griffin Multidock (Charges 10 tablets) $699 $52,425 $4,054,200
Implementation Expenses
Tablet Insurance Cost (20% of corresponding
tablet)
ThinkPad2 64GB $315 $4,725 $365,400
Toshiba Encore 64GB $399 $5,985 $462,840
Amazon Fire 64 GB $579 $8,685 $671,640
ThinkPad 10 128 GB $629 $9,435 $729,640
Microsft Surface Pro 3 128GB $999 $14,985 $1,158,840
Lock and Mount Cost
Space ThinkPad Enclosure with Flex Arm $139.95 $10,496.25 $811,710
Space ThinkPad Enclosure with Swivel Plate $123.90 $9,292.50 $718,620
Space Galaxy Tab S Model with Flex Arm $159.95 $11,996.25 $927,710
Employee Training (35 employees per
store 1 hr of training)
Wage Expense $32,500 $355,250
Advertising Costs
YouTube Advertisment Space Expense $100,000
Facebook Advertisment Space Expense $100,000
Expense Item Price per Unit
Cost of Pilot Plan
(5 cart systems in
15 stores)
Cost to implement
in all Kohl's stores
(1160 stores)
Lock and Mount Cost
Space ThinkPad Enclosure with Flex Arm $139.95 $10,496.25 $811,710
Space ThinkPad Enclosure with Swivel Plate $123.90 $9,292.50 $718,620
Space Galaxy Tab S Model with Flex Arm $159.95 $11,996.25 $927,710

26. Expense Item Price per Unit
Cost of Pilot Plan
(5 cart systems in
15 stores)
Cost to implement
in all Kohl's stores
(1160 stores)
Employee Training (35 employees per
store 1 hr of training)
Wage Expense $32,500 $355,250
Expense Item Price per Unit
Cost of Pilot Plan
(5 cart systems in
15 stores)
Cost to implement
in all Kohl's stores
(1160 stores)
Tablet Options
ThinkPad2 64GB $315 $23,625 $1,827,000
Toshiba Encore 64GB $399 $29,925 $2,314,200
Amazon Fire 64 GB $579 $43,425 $3,358,200
ThinkPad 10 128 GB $629 $47,175 $3,648,200
Microsft Surface Pro 3 128GB $999 $74,925 $5,794,200
Charging Station Options
D3 Systems Inc (Charges 10 Tablets) $670 $50,250 $3,886,000
Griffin Multidock (Charges 10 tablets) $699 $52,425 $4,054,200
Implementation Expenses
Tablet Insurance Cost (20% of corresponding
tablet)
ThinkPad2 64GB $315 $4,725 $365,400
Toshiba Encore 64GB $399 $5,985 $462,840
Amazon Fire 64 GB $579 $8,685 $671,640
ThinkPad 10 128 GB $629 $9,435 $729,640
Microsft Surface Pro 3 128GB $999 $14,985 $1,158,840
Lock and Mount Cost
Space ThinkPad Enclosure with Flex Arm $139.95 $10,496.25 $811,710
Space ThinkPad Enclosure with Swivel Plate $123.90 $9,292.50 $718,620
Space Galaxy Tab S Model with Flex Arm $159.95 $11,996.25 $927,710
Employee Training (35 employees per
store 1 hr of training)
Wage Expense $32,500 $355,250
Advertising Costs
YouTube Advertisment Space Expense $100,000
Facebook Advertisment Space Expense $100,000

27. Expense Item Price per Unit
Cost of Pilot Plan
(5 cart systems in
15 stores)
Cost to implement
in all Kohl's stores
(1160 stores)
Advertising Costs
YouTube Advertisment Space Expense $100,000
Facebook Advertisment Space Expense $100,000
Expense Item Price per Unit
Cost of Pilot Plan
(5 cart systems in
15 stores)
Cost to implement
in all Kohl's stores
(1160 stores)
Tablet Options
ThinkPad2 64GB $315 $23,625 $1,827,000
Toshiba Encore 64GB $399 $29,925 $2,314,200
Amazon Fire 64 GB $579 $43,425 $3,358,200
ThinkPad 10 128 GB $629 $47,175 $3,648,200
Microsft Surface Pro 3 128GB $999 $74,925 $5,794,200
Charging Station Options
D3 Systems Inc (Charges 10 Tablets) $670 $50,250 $3,886,000
Griffin Multidock (Charges 10 tablets) $699 $52,425 $4,054,200
Implementation Expenses
Tablet Insurance Cost (20% of corresponding
tablet)
ThinkPad2 64GB $315 $4,725 $365,400
Toshiba Encore 64GB $399 $5,985 $462,840
Amazon Fire 64 GB $579 $8,685 $671,640
ThinkPad 10 128 GB $629 $9,435 $729,640
Microsft Surface Pro 3 128GB $999 $14,985 $1,158,840
Lock and Mount Cost
Space ThinkPad Enclosure with Flex Arm $139.95 $10,496.25 $811,710
Space ThinkPad Enclosure with Swivel Plate $123.90 $9,292.50 $718,620
Space Galaxy Tab S Model with Flex Arm $159.95 $11,996.25 $927,710
Employee Training (35 employees per
store 1 hr of training)
Wage Expense $32,500 $355,250
Advertising Costs
YouTube Advertisment Space Expense $100,000
Facebook Advertisment Space Expense $100,000

28. Budget
• Total Cost
– Pilot Plan:
$147,011
– Implementation in all Kohl’s stores:
$8,855,479
Budget
Vision YesTab Budget ROI
Sales
Success Future Index

29. Return on Investment
• Kohl's revenue target: $21 billion by
end of 2017
– Requires less than 11% increase
– Half of Kohl's customers shopping with
YesTab
• Increase in Charge Card and rewards
program enrollment
YesTab
Budge ROI Sales
SuccessVision IndexFuture

30. Return on Investment
• Showrooming
• Webrooming
– Preferable to millennials
• 50% participate in webrooming
• Only 11% participate in showrooming
– Immediate gratification
Return on Investment
Vision YesTab
Budge ROI Sales
Success Future Index

31. Return on Investment
• Marriott push notifications
– Encourages leisure and spending within the hotel
– Ease of access to deals and information
• Chili’s tablet at tables
– 20% increase in dessert sales
• Amazon.com suggested products
– 29% increase in sales in just one quarter
• 52% of millennials more likely to impulse buy
than any other generation
Return on Investment
Vision YesTab
Budge ROI Sales
Success Future Index

32. Redesigned Kohl’s Sale Associate
• Able to help traditional customers use the
new technology and help the millennial
customers introduce the new technology.
• Associates will be more encouraging of
customers to join the Kohl’s Card reward
program because of the YesTab advantages
and easy experience.
• Gives associates more time to move product
around the store and help with store layout
and organization.
YesTab
Budge
ROI Sales Associate SuccessVision IndexFuture

33. Measuring Success
• What does the feedback from YesTab survey look like?
• How many people have signed up for the the Yes2You
loyalty program and Kohl’s Charge Card program
through the tablet?
• How often is the YesTab checked out?
• What does the financial and seasonal performance
during the test pilot compared to previous years?
• What does the average spending of loyalty members
and chargecard holders from the pilot plan compared
to previous years?
YesTab
Budge
ROI
Sales SuccessVision IndexFuture

34. With the YesTab, customers will receive
recommendations for products they
overlooked and will have access to
products in other Kohl’s store locations
YesTab
Budge
ROI
Sales SuccessVision Future Index

35. With the YesTab, item level savings are
emphasized and all coupons are
digitally and centrally stored
YesTab
Budge
ROI
Sales SuccessVision IndexFuture

36. Easy Experience
With the YesTab, customers will have
their frequently asked questions answers
and will be lead in the right direction
with the tablet’s tailored suggestions
YesTab
Budge
ROI
Sales SuccessVision IndexFuture

37. With the YesTab, customers will receive a
store experience tailor to them based on
their past purchasing history and
tendencies
YesTab
Budge
ROI
Sales SuccessVision Future Index

38. With the YesTab, store employees will
have more time to set up and prepare
product while still satisfying the
customer’s needs
YesTab
Budge
ROI
Sales SuccessVision IndexFuture

39. Future and Possible Considerations
• RFID will enhance our technology
– Locate items in store
– Cart as RFID scanner
• Eliminates need for scanning items
• Google Map Grid
– Call for assistance
– Associate can easily locate customer
Vision YesTab
Budge
ROI
Sales
Success Future Index

40. Future and Possible Considerations
• Social Shopping Experience Feature
– Customer logs into social media accounts
• Share pictures of desired products
• Receive feedback from friends
– Exposure and advertising opportunity
– Social media reward system.
• e.g., every time a customer shares her savings
on Facebook, she will receive one point
rewards point towards her next Kohl’s Cash
Vision YesTab
Budge
ROI
Sales
Success Future Index
Future and Possible Considerations

41. Future and Possible Considerations
• Extended Language options
– French
– Mandarin
– Hindu
– German, etc.
• YesTab will not become obsolete
– Continue to grow with additional
features and benefits
Vision YesTab
Budge
ROI
Sales
Success Future Index
Future and Possible Considerations

42. Index
Vision
YesTab Experience
Budget
Return on Investment
Redesign of Kohl’s Sales Associate
Measuring Success
5 Pillars
Future Possibilities and Considerations
YesTab
Budge
ROI
Sales
SuccessVision IndexFuture