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APA ITU OUT
OF HOME
MEDIA?
Program Studi Desain Komunikasi
Visual Universitas Trilogi
M RAHMAWAN 14110010
HAFIZH G 14110022
LAZUARDI M 14110032
Out of Home Media
 Adalah segala media visual yang berada di luar
lingkungan rumah tangga yang memuat pesan
periklanan untuk khalayak.
Out of home media dapat berbentuk papan iklan
berukuran raksasa di jalan raya, poster pada
bangunan, panel di bandara, terminal bus atau
kendaraan, hingga stiker di tempat-tempat umum
lainnya, di dalam ataupun di luar bangunan.
Strukturnya bisa berdiri sendiri, ditumpangkan pada
bangunan, ataupun menempel di sesuatu bidang
permukaan.
OUT OF HOME MEDIA DI BAGI
MENJADI 2
STATIS
DAN
DINAMIS
OUT OF HOME MEDIA YANG
STATIS
 Media yang statis adalah billboard dan street furniture,
billboard tentu bukan barang asing bagi kita .papan ukuran
raksasa semacam ini sengaja di tempatkan di titik-titik
strategis tempat manusia berlalu lalang , mencoba menarik
perhatian mereka dengan gambar ilustratif pesan-pesan
pemasaran .streetfurniture tak jauh beda konsep nya
hanya bentuk media nya saja yang berbeda pesan
pemasaran tidak di ukir di papan ukuran raksasa tapi di
perabotan, yang bergeletakan di pinggir jalanaan kotak
telpon, haltebis ,tembok toko di pinggir jalan dan sebagai
nya.
OUT OF HOME MEDIA YANG
DINAMIS
 Jika anda pernah melihat bis bis umum yang bodi
nya penuh dengan warna –warni pesan iklan ,ituh
adalah salah satu contoh nya iklan di dalam kereta
api, pesawat terbang , maupun kapal laut ,ituh adalah
salah satu contoh-contoh lainnya transit
adverstaising,media yang dapat di gunakan adalah
sarana yang dianggap bisa menemani mobilitas
pelanggan dalam jumblah yang masal
 Namun sifatnya yang statis menjadikan media-media out-
of-home di atas memiliki kelemahan mendasar. Bagi para
pemakai jalan yang selalu menggunakan rute tempat
billboard ataupunstreet furniture tersebut dipajang,
mungkin pesan pemasaran akan lebih efektif tersampaikan
karena adanya interaksi yang berulang-ulang. Namun jika
Anda hanya sesekali melewatinya, belum tentu pesan itu
akan sempat dicerna karena ada banyak hal di jalan raya
yang bisa menjadi noise. Meskipun demikian contoh-
contoh out-of-home media di atas tetap dilandasi oleh
keinginan untuk menjangkau target audience yang
senantiasa mobile.
OUT OF HOME Menarik di Luar
Negri
OUT OF HOME Menarik di Luar
Negri
OUT OF HOME Menarik di Luar
Negri
Out of Home di Indonesia
Out of Home di Indonesia
Out of Home di Indonesia
Out of Home di Indonesia
Out of Home di Indonesia
Out of Home di Indonesia
Sumber
 http://bisniskeuangan.kompas.com/read/2009/
11/16/09121575/pemasaran.yang.berjalan.ba
gian.satu.dari.dua.tulisan
 http://psychokidz-
kuliahkomunikazeeeeklan.blogspot.co.id/2009
/06/definisi-seputar-iklan.html
 http://news.lewatmana.com/20-billboard-unik-
dan-kreatif-di-dunia-bag-1/

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Out Of Home Media

  • 1. APA ITU OUT OF HOME MEDIA? Program Studi Desain Komunikasi Visual Universitas Trilogi M RAHMAWAN 14110010 HAFIZH G 14110022 LAZUARDI M 14110032
  • 2. Out of Home Media  Adalah segala media visual yang berada di luar lingkungan rumah tangga yang memuat pesan periklanan untuk khalayak. Out of home media dapat berbentuk papan iklan berukuran raksasa di jalan raya, poster pada bangunan, panel di bandara, terminal bus atau kendaraan, hingga stiker di tempat-tempat umum lainnya, di dalam ataupun di luar bangunan. Strukturnya bisa berdiri sendiri, ditumpangkan pada bangunan, ataupun menempel di sesuatu bidang permukaan.
  • 3. OUT OF HOME MEDIA DI BAGI MENJADI 2 STATIS DAN DINAMIS
  • 4. OUT OF HOME MEDIA YANG STATIS  Media yang statis adalah billboard dan street furniture, billboard tentu bukan barang asing bagi kita .papan ukuran raksasa semacam ini sengaja di tempatkan di titik-titik strategis tempat manusia berlalu lalang , mencoba menarik perhatian mereka dengan gambar ilustratif pesan-pesan pemasaran .streetfurniture tak jauh beda konsep nya hanya bentuk media nya saja yang berbeda pesan pemasaran tidak di ukir di papan ukuran raksasa tapi di perabotan, yang bergeletakan di pinggir jalanaan kotak telpon, haltebis ,tembok toko di pinggir jalan dan sebagai nya.
  • 5. OUT OF HOME MEDIA YANG DINAMIS  Jika anda pernah melihat bis bis umum yang bodi nya penuh dengan warna –warni pesan iklan ,ituh adalah salah satu contoh nya iklan di dalam kereta api, pesawat terbang , maupun kapal laut ,ituh adalah salah satu contoh-contoh lainnya transit adverstaising,media yang dapat di gunakan adalah sarana yang dianggap bisa menemani mobilitas pelanggan dalam jumblah yang masal
  • 6.  Namun sifatnya yang statis menjadikan media-media out- of-home di atas memiliki kelemahan mendasar. Bagi para pemakai jalan yang selalu menggunakan rute tempat billboard ataupunstreet furniture tersebut dipajang, mungkin pesan pemasaran akan lebih efektif tersampaikan karena adanya interaksi yang berulang-ulang. Namun jika Anda hanya sesekali melewatinya, belum tentu pesan itu akan sempat dicerna karena ada banyak hal di jalan raya yang bisa menjadi noise. Meskipun demikian contoh- contoh out-of-home media di atas tetap dilandasi oleh keinginan untuk menjangkau target audience yang senantiasa mobile.
  • 7. OUT OF HOME Menarik di Luar Negri
  • 8. OUT OF HOME Menarik di Luar Negri
  • 9. OUT OF HOME Menarik di Luar Negri
  • 10. Out of Home di Indonesia
  • 11. Out of Home di Indonesia
  • 12. Out of Home di Indonesia
  • 13. Out of Home di Indonesia
  • 14. Out of Home di Indonesia
  • 15. Out of Home di Indonesia