Value refers to the criteria used to make decisions, like the use value, economic value, or cultural value of products. Value is directly connected to innovation, whether breakthrough innovations that are new to the world, or adding-value innovations that connect products to culture. Innovations can be created through technological or cultural processes and can be adopted/adapted, planned/structured, targeted/objective-driven, or serendipitous/stochastic. Value is also still directly connected to investment, with everyone aiming for the highest capital value return.

1. Have you ever
thought about …
“VALUE”?

2. Value is the absolute criteria
used in any decision making
process… like buying a
product.

3. or value as utility.
Products have “use value” …

4. Products have “economic value” …
or value as exchange.

5. or value as meaning and sign.
Products are subjected to
“cultural value” …

6. or value as experience.
Products are subjected to
“perception value” …

7. Value is directly
connected to….
“INNOVATION”

8. new to the world.
Breakthrough innovation is…

9. connecting products to culture.
Adding-value innovation is…

10. Turning-around innovation is…
making much cheaper products.

11. Up-grading innovation is…
making slightly different products.

12. Adopted/Adapted
Planned/
Structured
Targeted/Objec6ve
driven
Serendipitous/
Stochas6c
Those are examples of
innovations created by a
technological process, like…

13. Gnosil
Newel
Beautel
Moral
or created by a cultural
process, like…

14. Value is still
directly
connected to….
“INVESTMENT”

15. Everyone aims at the highest
capital value return (EVA).

16. If you feel that you or your
team should apply all these
concepts in your business, I can
help you out with a 3 hours
introductory seminar, and
complementary workshops at
your choice, on the subjects of
“value” and “innovation”.

17. Contact me at:
manuel@telesfernandes.net
www.telesfernandes.net