KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Athens (Febr.’19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/31yEXth

3. Christina Sentaki
Mobile & Email Marketer
Maria Grigoriou
Content Marketer
Nestor Lazaridis
Influencer Marketer
Nagia Chantzara
Google Advertising Specialist
Panagiotis Govas
Social Advertising Specialist
Afroditi Charalabidou
Strategist & Project Manager

4. MEN . WOMEN
CALIFORNIA USA, 35-64
LIBERALS & DEMOCRATS
AWARNESS
CONVERSIONS
500.000€ JANUARY
SEPTEMBER 2020

5. CONTENT MARKETING SOCIAL MEDIA MARKETING ADs E-MAIL ASTROTURFING

6. COMPETITION

7. CONCEPT

8. AWARENESS.ACTIONS
SOCIAL MEDIA MARKETING
more traffic . more conversions

9. SOCIAL MEDIA MARKETING
AWARENESS.ACTIONS

10. CONTENT MARKETING
brand awareness improvement . authority building . site traffic generator
PODCAST . ARTICLES . PHOTOS . VIDEOS
AWARENESS.ACTIONS

11. INSTAGRAM STORY QUESTIONS . SAMPLE
Questions : INSTAGRAM STORIES
Answers : PODCAST
AWARENESS.ACTIONS
#ENVIROMENT

12. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
CONTENT: Post με
φωτογραφίες από την
επίσκεψη του Biden στο Χ
εργοστάσιο με τους
εργαζόμενους
ΚΑΝΑΛΙΑ ΔΙΑΝΟΜΗΣ:
Δικά μας social media
accounts FB / IG STORIES / IG
POST • Στο δικό μας SITE
ΠΡΟΩΘΗΣΗ: Χορηγούμενα
post στα Social με link στο site
μας
CONTENT: Άρθρο με θέμα
"Ending Violence Against
Women and Girls"
ΚΑΝΑΛΙΑ ΔΙΑΝΟΜΗΣ:
Email - Newsletter - Upload
στο δικό μας site
ΠΡΟΩΘΗΣΗ: Publisher site
CONTENT: Instagram story
ερωτήσεις - Podcast
απαντήσεις
ΚΑΝΑΛΙΑ ΔΙΑΝΟΜΗΣ: Δικά
μας social media accounts
(Instagram) / Σε δικό μας
landing page στο site
ΠΡΟΩΘΗΣΗ: Soundcloud,
iTunes
CONTENT: Άρθρo με θέμα
"Against guns & weapons"
ΚΑΝΑΛΙΑ ΔΙΑΝΟΜΗΣ: Δικά
μας social media accounts /
Upload στο site μας
ΠΡΟΩΘΗΣΗ: Native σε
publisher site
WEEK 1
AWARENESS.ACTIONS
CONTENT: News Letter με
θέμα “Joe’s Plan for
Educators, Students, and our
Future“
ΚΑΝΑΛΙΑ ΔΙΑΝΟΜΗΣ: Mail
CONTENT: Post για την
αποφοίτηση της Μaisy
(εγγονή)
ΚΑΝΑΛΙΑ ΔΙΑΝΟΜΗΣ: FB
CONTENT: Post για το
“Community Event with Joe
Biden” στο Clinton
Community College
ΚΑΝΑΛΙΑ ΔΙΑΝΟΜΗΣ: Δικά
μας social media accounts
FB / IG STORIES / IG POST •
Στο δικό μας SITE

13. ASTROTURFING
We will create a Bot which will follow hashtags
from our major pillars.
Location California
#enviroment #womensrights #education
AWARENESS.ACTIONS

14. AWARENESS ACTIONS . PAID
AWARENESS.ACTIONS

15. YOUTUBE AD
IMPRESSION 14.3M
AWARENESS.ACTIONS PAID

16. FB AD
IMPRESSION 18.00M
AWARENESS.ACTIONS PAID

17. CONVERSION ACTIONS
ADS . MAIL/MOBILE MARKETING
AWARENESS.ACTIONS

18. GOOGLE SEARCH . SAMPLE CONTENT
CONVERSION.ACTIONS
CLICKS 40K
DURATION 9 MONTHS
KEYWORDS
JOE BIDEN
ELECTIONS
ENVIROMENT

19. FACEBOOK POST . SAMPLE
CONVERSION.ACTIONS
CLICKS 127K
DURATION 9 MONTHS

20. SAMPLE NEWSLETTER
CONVERSION.ACTIONS

21. VIBER SAMPLE MESSAGE
CONVERSION.ACTIONS

22. ANNUAL DIGITAL BUDGET BREAKDOWN
Design & production fees 40%
Management fees 10%
Media spending 50%
DESIGN & PRODUCTION FEES: 200.00
MANAGEMENT FEES: 50.000
MEDIA SPENDING: 250.000
TOTAL ANNUAL BUDGET: 500.000
AWARNESS IMPRESSIONS: 79.000.000
CONVERSION CLICKS: 167.659
ESTIMATED RESULTS
ESTIMATED RESULTS

23. CPM
CPM
CPM
CPM
0,74
1,76
6,2
4,06
24M
18M
2,3 M
14,3M
AWARENESS.ESTIMATED RESULTS
ESTIMATED IMPRESSION
ESTIMATED IMPRESSION
ESTIMATED IMPRESSION
ESTIMATED IMPRESSION

24. CONVERSION.ESTIMATED RESULTS
CPA
CPC
2,25
2,8
40k
127k
ESTIMATED IMPRESSION
ESTIMATED IMPRESSION