The document outlines a marketing strategy and media plan for Klongthom Center, a shopping center focused on crafts and craftspeople. The strategy aims to raise awareness of Klongthom Center to 100% over three months. Tactics include banner ads on Facebook and Google Display Network, search ads, and content marketing on Facebook to provide knowledge about crafts and drive traffic to the center's fanpage and website. The budget for the first quarter is 360,000 baht, allocated across digital channels. Key performance indicators include impressions, clicks, and links to the website.

1. Marketing Strategy & Media Planning by
Chayaporn Poolpokar : 083-970-8783
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2. Project: Klongthom Center
Marketing Strategy & Media Planning by
Chayaporn Poolpokar : 083-970-8783
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3. Logo
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4. Marketing Strategy & Media Planning by
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5. Marketing Strategy & Media Planning by
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6. Marketing Strategy & Media Planning by
Chayaporn Poolpokar : 083-970-8783
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7. Slogan
»∕ ¿ªê愈Ҵç•Ê∕ supermarket
÷„#000000
Marketing Strategy & Media Planning by
Chayaporn Poolpokar : 083-970-8783
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8. Mascot
Name: Kethy (เคธี่)
Age: 18 years old
Personality: Lively
Cheerful
Friendly
Playful
NaughtyMarketing Strategy & Media Planning by
Chayaporn Poolpokar : 083-970-8783
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9. Fanpage
ķ Ŀ į Ľ1000
Ė ŕĿ ēสาระ ความรู้
ทั้งหมดทั้งปวง, ทุกสิ่งทุกอย่าง, ที่มีหลากหลาย
ความหลากหลายของช่าง
Slogan ÷flÕ› 1000´ åfl®÷flÕ› •“flÀÕË組Ù̫ʈ∕ •¿1000´ åfl®
Font name MAXPINJOHNV2
Marketing Strategy & Media Planning by
Chayaporn Poolpokar : 083-970-8783
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10. Cover Page
https://www.facebook.com/sara1000chang
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Chayaporn Poolpokar : 083-970-8783
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11. Map on website
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12. Awareness
การรับรู้ 100%
Knowledge
ความรู้ความเข้าใจ 60%
Awareness
การรับรู้ 40%
Awareness
การรับรู้ 20%
Knowledge
ความรู้ความเข้าใจ 30%
Engagement
การมีส่วนร่วม 50%
Phase II Phase III Phase VI
3 เดือน 3 เดือน
Main objective by 4 Quarter
Awareness
การรับรู้ 100%
Phase I
3 เดือน 3 เดือน
Marketing Strategy & Media Planning by
Chayaporn Poolpokar : 083-970-8783
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13. Strategy & Idea
Klongthom Center
Marketing plan for 1st Step in 1st Quarter
Advertiser : Klongthom Center - “ประตูสู่อาณาจักรสารพัดช่าง”
Product : Shopping Experience for Craftman and Craftman Lovers
Campaign : Launch a place to visit as an old town shopping experience
Main Target : Occupation Polytechnics Student, Craftman, Contractor
: Age 16 - 45 Years Old
: Average Income 6,000++ Baht/ Month
: Interests Craftman Lovers
Marketing Strategy & Media Planning by
Chayaporn Poolpokar : 083-970-8783
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14. Campaign Period : 3 Months
Start Date : 1 October 15
Main Objective : 100% - Awareness
- To build an acknowledgement that "Klongthom's unique products
are remain at "Klongthom Center"
Marketing Strategy & Media Planning by
Chayaporn Poolpokar : 083-970-8783
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15. 1. Unique Selling Proposition
To urge target to aware that "Klongthom's unique products" still can find
at "Klongthom Center" as same as various kind of products as before.
Type of Advertising & Channels
1. Banner via Facebook
2. Banner via Google Display Network (including remarketing & youtube)
3. Search by Keywords on www.google.com
Strategies
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16. 2. Emptive Selling Strategy
To communicate to the right target with a knowledge info which is focus
to handcraft equipment products.
Type of Advertising & Channels
1. Contents Marketing & Like Page and Like Post to be a fans via
Facebook
Marketing Strategy & Media Planning by
Chayaporn Poolpokar : 083-970-8783
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17. 3. Emotional Strategy
To drive more attention to "Klongthom Center" as a shopping
experience with a truly atmosphere of a lively handcraft equipment
market and connect to area around.
To give them more than shopping experience, present a truly
atmosphere of a lively market and connect to a charming old town
around.
Type of Advertising & Channels
1. Contents Marketing via Facebook
2. www.youtube.com
Marketing Strategy & Media Planning by
Chayaporn Poolpokar : 083-970-8783
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18. KPI
Facebook Website
70 % 30 %
1. To drive traffic to สาระ1000ช่าง
Fanpage in order to create
community by following.
2. To build engagement between
target and brand by creating
activity.
3. To build awareness and visiting
www.klongthom.co.th
1. To earned more fans for
expected more traffic to visit to
www.klongthom.co.th
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Chayaporn Poolpokar : 083-970-8783
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19. Total of Media Budget for 1st Quarter = 360,000 Baht
Main Objective for 1st Quarter is to be
Awareness = 100% Budget Media
Est. Cost per
click/ view KPI by 1st Quarter
Media Type Minor Objective Baht Proportion Baht Impressions
No. of clicks/
Views
No. of link to
selected URL
GDN
Banner To show by Products or
Promotions 150,000 42% 6 (+- 20%) 875,000 25,000 25,000
Content
Marketing -
Video
Knowledge Base for
Craftsman Lovers
(x35 of
Clicks)
Facebook
Banner To show by Products or
Promotions 120,000 33% 8 (+- 20%) 450,000 15,000 3,000
Content - Like
Page
Knowledge Base for
Craftsman Lovers 2,400
Engagement (Like ,
Comment, Share)
(x30 of
Clicks) 9,600
Search Keywords
To urge an interest
people to try. 90,000 25% 10 (+- 20%) 135,000 9,000 9,000
by Interested
(x 15 of
Clicks)
Total of Media Budget* for 1st Quarter 360,000 1,460,000* 49,000
Est no of Error
+10% 396,000 53,900
-10% 324,000 44,100
Remarks :
1. No of CPC & KPI Preneco estimate from experience promoted various kind of products with
Adwords & Facebook tools.
2. Total No. of KPI, Impressions and Budget may be changed by Real Time Bidding Price Strategy.
3. No 2 & 3 will be show the real performance via online report, which Klongthom Center can log in to
check real time.
4. Total of budget will be charge by real cost as show via online report.Marketing Strategy & Media Planning by
Chayaporn Poolpokar : 083-970-8783
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20. Category
Content for providing general knowledge about Craftman
and suggest idea or hint about working in this field.
Objective
Providing useful knowledge to gain more
followers on Fanpage and website.
Content Marketing
Content Direction
Marketing Strategy & Media Planning by
Chayaporn Poolpokar : 083-970-8783
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21. Part of providing knowledge
Tips
- D.I.Y
- Tips
General knowledge about Craftman
e.g. types of craftsmen, principle of working, processing,
safety at work, maintenance of tools and equipment etc.
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Chayaporn Poolpokar : 083-970-8783
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22. Remark
* = content marketing
Morning Afternoon
Monday Quote/news Game
Tuesday Knowledge* Greeting
Wednesday DIY Quote/news
Thursday Quote/news Greeting
Friday Quote/news Shop / Tasting / Tour*
Admin Management Content schedule for facebook
In 2nd month and 3rd month
= Admin managementMarketing Strategy & Media Planning by
Chayaporn Poolpokar : 083-970-8783
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23. ช่วงเปิดตัว : 5 บทความ สําหรับเดือนแรกของการเปิดตัวแฟนเพจ
จุดประสงค์ของการทําเพจ สาระ1000ช่าง
Advertorial
ใช้รูปอธิบายการนําเสนอบทความ เพื่อให้ผู้อ่านทราบว่าจะได้
ประโยชน์ใดบ้างจากการติดตามเพจ Infographic
เล่านิยามคลองถม ความเป็นประตูสู่อาณาจักรสารพัดช่าง
แนะนําเรื่องการเข้าสู่พื้นที่ Advertorial
แนะนําพื้นที่โดยรอบ วิธีการไปแต่ละที่โดยเริ่มจาก
คลองถมเซ็นเตอร์ Infographic
แนะนําแนวทางความคิดเกี่ยวกับบทความเดือน 2 , 3
Infographic
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2
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24. GDN Remarketing
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25. Facebook Banner
Link to Fanpage สาระ1000ช่าง
Banner Design
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26. แสดงการกําหนดกลุ่มเป้าหมายทั้งหมดจากที่เลือกคนที่สนใจในหมวดต่างๆ
Target : Male Age : 16 - 55 years old
Location : All Thailand Interest : งานช่างต่างๆ
Device : Desktop & Smartphone
Estimate no of Total Audience : 3,800,000 persons
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Chayaporn Poolpokar : 083-970-8783
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