Kizzy Howell is an E-commerce Marketing Director for a wholesale apparel manufacturer. She has 17 years of experience in marketing roles across multiple industries. In her current role, she leads a team that focuses on optimizing the customer experience across digital marketing channels and is responsible for six online stores that generated over $13 million in sales in 2018. Kizzy enjoys strategic planning and bringing projects to fruition.

1. My name is
Zakesia. But you
can call me Kizzy.
I’m an E-commerce Marke�ng Director for a
wholesale apparel manufacturer
HI THERE!
VIRTUAL RESUME

2. WORK DOESN'T FEEL
LIKE WORK IF YOU DO
WHAT YOU LOVE”
Kizzy Howell2
I absolutely love what I do, and I’m lucky to
be able to make a living at it with the added
reward of feeling fulfilled, accomplished,
and sa�sfied each �me I leave the office.

3. I’m a marke�ng enthusiast with a passion
for crea�ng customer value, which began
as an intern when I worked in public rela-
�ons and communica�ons for an electric
u�lity. Since then, my focus has been on
providing customer value while mee�ng
business objec�ves. Responsible for all
digital ac�vi�es, including the brand’s
I was hired by my current employer in
2015 as an e-commerce marke�ng
coordinator and have held several
roles of increasing responsibility.
Since that �me, I was promoted to
e-commerce marke�ng director and
have led several of the company’s
core e-commerce func�ons, including
search engine op�miza�on (SEO),
merchandising new products, and key
performance metrics.
My knowledge and a�en�on to detail
have aided in keeping our company
on track during an acquisi�on and
through a major website restructure.
INTRODUCTION
Purpose with passion
Virtual Resume 3
websites, I’ve achieved a combined
e-commerce opera�on that generated
over $13 million in sales in 2018. I’m also
responsible for marke�ng and branding
ac�vi�es. My purpose is my passion, and
I thrive at strategic planning and bringing
projects to frui�on—and the results are
pre�y sweet (pun intended).
OVERVIEW

4. TEAM WORK
Together we can do so much.
My team and I focus on the buyer's journey and
op�miza�on for online, marke�ng, e-commerce
sales, and digital func�ons.
Kizzy Howell
Responsible for the sales and operations
of six online stores, leading an internal
marketing team and external partners to
deliver on goals and objectives.
Our goal is to create and
support an e-commerce
strategy that provides an
interconnected and
4
seamless customer experi-
ence across all digital
marke�ng channels.
LEADERSHIP

5. Virtual Resume 5
PROJECTS
Business success isn’t achieved by one person
The team and I are now expanding our website categories and recently
launched two new category pages to support our expanding product line
and interconnected e-commerce strategy.
The marke�ng team designed a product launch campaign for a
company-first neck gaiter. The new product func�ons as a neck gaiter,
face mask, headband, and more.
Efforts resulted in the successful expansion of
channel distribu�on, the growth of brand offer-
ings, and the revitaliza�on of the user experience.
Boxercra� Inc.
7131 Discovery Boulevard
Mableton, GA 30126
Work History
17+ Years of professional experience
E-commerce Marke�ng Director 2015 -
Present
US Foods
7950 Spence Road
Fairburn, GA 30213
City of Douglasville
6695 Church Street
Douglasville, GA 30134
Regional Marke�ng Specialist 2015 -
2015
Adver�sing & Promo�ons Manager 2011 -
2015
GreyStone Power Corpora�on
11490 Veterans Memorial Highway
Douglasville, GA 30134
Public Rela�ons & Communica�ons
Coordinator
2002 -
2011
+
+

6. WHO I AM
Areas of exper�se
FUN FACT: Something that
most people don’t know
about me is that I’m an
award-winning author of a
corporate history book.
Strategic Planning & Execu�on+
Integrated Marke�ng+
Leadership & Team Building+
Op�mal Decision Making+
+
Kizzy Howell6
For 17 years (and coun�ng), I've championed a marke�ng career
in driving long-term profitable growth, and increasing levels of
customer loyalty with an unwaveringly focus on op�mizing the
customer experience through op�mized, integrated marke�ng.
COMPETENCIES

7. + + +
+ From the u�lity industry to local government, to food
distribu�on, and wholesale manufacturing, Here’s
what others I’ve worked alongside throughout the
years had to say.
Virtual Resume 7
Professional Recommenda�ons
Kizzy is truly a remarkable
asset with many talents. It is
rare that you can find some-
one who can do it all, but she
certainly can. From campaign
development to SEM and
everything in between, Kizzy
is a master of her cra� and is
an excellent, though�ul, and
methodical digital marketer.
I've seen her grow incredibly
over the years and have
always been impressed by
her tenacity, determina�on,
and drive for results.
I have known Kizzy as my
mentor and my manager
while I worked as an intern at
Boxercra�. She is very
suppor�ve and enthusias�c,
always mo�va�ng me to do
the best I can. A hard worker
herself, she always appreciat-
ed me and my work on
projects. Posi�ve and very
op�mis�c, she was always
ready to challenge herself
and also encouraged her
team to think beyond the
conven�onal. An outstanding
team leader! Her encourage-
ment and mo�va�on truly
brought the best out of me ...
Kizzy Howell is one of the
most talented communica-
tors I have had the fortune to
work with or be acquainted
with. She is the total package
of communicator. She is
excellent in graphic design,
desktop publishing, photog-
raphy, event planning, web-
site management, and
wri�ng for any type of publi-
ca�on. Add to that a work
ethic that never quits and a
character of integrity, and
you have the ideal candidate
to promote your business or
organiza�on...
Gina K. Vidushi P. Vicki H.

8. Cer�fica�ons
Self-led learning to test for and
earn Google Analy�cs and Google
Ad Words Search cer�fica�ons.
Google Academy
for Ads
Interests
Topics that I find exci�ng include
Spanish, music and dance,
theology, ancient and medieval
history, reading, and strategy.
Personal
Interests
Educa�on
I earned my master’s degree and
a bachelor’s degree in business
administra�on with honors.
MBA and BBA
Degrees
THE FUTURE
BEGINS TODAY
It isn’t where you came from, it’s where
you’re going that counts. -Ella Fitzgerald
Kizzy Howell8

9. Virtual Resume 9
GET IN TOUCH
I’d love to hear from you. Whether you have a ques�on,
would like to connect on LinkedIn, or want to discuss
poten�al opportuni�es.
www.linkedin.com/in/kizzyhowell